Successful Marketing Campaigns of Mini Cooper - Essay Example

The Mini Cooper is not just an ordinary run-out-of-the-mill car but rather a car that has a long tradition and is considered the cultural icon of Her Majesty’s England. Thus, it has a cultural appeal evident with its use in several cultural presentations such as movies (James Bond movies particularly showed the Mini Cooper) and TV shows especially if the setting is in England.

It also projects status because a Mini Cooper may be small but it does not come cheap at an average price tag of $25,000 to $30,000 in addition that the Queen herself was sometimes seen in fashion magazines riding a Mini Cooper.

Mini Cooper is not only about culture and social appeal, about functionality, it is also considered one of the best in its class. It is fuel efficient, sports a comfortable interior, is reliable and is well-engineered for its size. Almost all who purchased Mini Cooper are impressed with its performance even if it is just a small car.
2. How can marketers use each of these characteristics to create successful marketing campaigns? Read More