General Motors vs Ford - Assignment Example

Motor vehicle’s marketing of the Motor vehicle’s marketing There are several similarities between general Motors and Ford in terms of export, international trade and their global presence. Although Ford and General Motors are among the largest automobile companies in the world, their performance, marketing strategies and operations are different.Both companies have international presence because they have plants in to other countries. In addition, they export their automobile and spare parts to other countries.

Their sales have global presence as their vehicles are purchased in different countries. However, their major difference is the volume of sales, their operational strategies and the customer’s perception on their products (General Motors Corporation,1998).General motorsGeneral motor is an international automaker because of its presence in almost all countries in the world. It has many international plants and joint ventures. With its presence in 157 countries, it can be concluded that it is a global venture.

Further, it exports numerous vehicles and spare parts in different countries hence it can be considered as an ardent exporter(Barabba,2004).FordFord is one of the largest automakers in the world with many subsidiaries around the world. Being an international organization, it has many brands of vehicle around the world hence it can be considered as global. Ford exports different types of vehicles and spare parts throughout the world and so it can be termed as an exporter(Batcher,1994).In conclusion, although both companies have international presence, General motor has more global presence because of its superb financial performance in its international subsidiary unlike Ford that posts excellent performance only in North America.

ReferencesBatchelor, R.(1994). Henry Ford: Mass Production, Modernism and Design .Manchester: Manchester University Press.Barabba, V. (2004). Surviving Transformation: Lessons from GMs Surprising Turnaround. New York: Oxford University Press.General Motors Corporation. (1998). The automobile industry: A case study of competition. Detroit, Mich.?: General Motors Corp