Nobody downloaded yet

Retailing and Direct Marketing - Article Example

Comments (0) Cite this document
Summary
This is the core principle in any business-oriented practice which facilitates the trade in goods and services. Retail marketing involves selling products and services from a fixed location…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.6% of users find it useful
Retailing and Direct Marketing
Read TextPreview

Extract of sample
"Retailing and Direct Marketing"

Download file to see previous pages It means sending a message regarding a product directly to the customer through various means like direct email, telemarketing, broadcast, integrated campaigns, direct selling and door to door leaflet marketing. Direct marketing depends on measurable and track-able consumer responses concerning the product. Ethics and social responsibility is a key component of any business enterprise, which ensures that the customers’ needs are addressed in a business’ policies. This paper aims at addressing the impact of ethics and social responsibility in retail and direct marketing.
Observation of sound ethics in business practices has been shown to boost consumer confidence in a retail outlet’s products and services. This is because customers recognise these efforts and they in turn reciprocate by being loyal to that retail outlet. A business should always strive to do what is right and good for its clients by upholding their ethical principles of operating business (Pride & Ferrell, 30).
‘Beyond Scarcity’ is an article by Doug Wallace that he wrote for the The Magazine of Corporate Responsibility. In the article, he highlights the ethical dilemma faced by a company of whether to accept a take over bid or refuse the bid. Accepting the bid means making a handsome profit because the take over bid offered to buy the company’s shares at the double their value. By doing this, the company will be abandoning their shareholder’s and customer’s welfare. The company offering the bid only interest is in the company’s substantial reserve fund which they aim to use in boosting their diminishing financial position (Wallace, 14). This is interesting because the prospecting company is likely not to care about Kemper Products’ customer satisfaction. There is also the issue of the fate of junior employees because the prospective company does not offer welfare packages for them as it did for the senior management. This an ethical question because ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Retailing and Direct Marketing Article Example | Topics and Well Written Essays - 500 words”, n.d.)
Retrieved from https://studentshare.org/marketing/1620785-retailing-and-direct-marketing
(Retailing and Direct Marketing Article Example | Topics and Well Written Essays - 500 Words)
https://studentshare.org/marketing/1620785-retailing-and-direct-marketing.
“Retailing and Direct Marketing Article Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/marketing/1620785-retailing-and-direct-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Issues and Challenges Facing Retailing
Almost all the traditional retail stores have developed their virtual platforms on the Internet so that they remain competent and ahead of their rivals. The challenges faced by the online retailers have to be resolved so that they can earn a good amount of revenue stream.
12 Pages(3000 words)Article
Marketing
As was discussed in the text, the need to create value in any product is a necessity in order to ensure that the consumer integrates with the product in a positive manner and provides a degree of promotion and longevity to whatever product or service is considered.
23 Pages(5750 words)Article
Marketing management in pratice
Marketing communication in turn helps a company in building a brand, creating brand loyalties, increase in sales, cutting costs, etc. Picasso perfume, in its urge to join the billion dollar club, has made elaborate plans to move ahead in this direction. With the south island site nearing completion for their first green field international expansion, Picasso Perfume requires a suitable marketing plan, so that it is able to make an impact with its range of offerings.
10 Pages(2500 words)Article
Foreign Direct Investment Article
After the initial years the home country and the local market cannot sustain growth of a company and the company must look to expand its business beyond national geographies. Expanding to other markets is no more an optional strategy for a firm- it is more of a necessity.
10 Pages(2500 words)Article
Relationship Marketing and Customer Service
Thus, the seller's focus will need to shift from simply landing sales to ensuring buyer satisfaction after the purchase. To keep buyers happy, vendors must maintain constructive interaction with purchasers - which includes keeping up on their complaints and future needs.
14 Pages(3500 words)Article
Marketing
In designing strategies for specific products or services, marketers embrace societal needs and ethical business practices because ethics, like preference,
2 Pages(500 words)Article
Marketing
It is important to understand contemporary marketing, its trends, model and complex transformation seen in past few decades. We have
2 Pages(500 words)Article
Wholesaling/Retailing and Direct Marketing
This does not mean, however, that direct marketing retailers have abandoned the use of call centers entirely. In this article, I look at the benefit of using various channels as opposed to using just one channel. The article also investigates the benefits that
2 Pages(500 words)Article
Foreign Direct Investment in Developing Countries
The cord between a states economy and foreign direct investments is a strong one. A state requires inflows of foreign investments that are large in order
9 Pages(2250 words)Article
Marketing
Various industries appreciated the use of scents then on. Ambient scent, fragrance associated with a certain store or brand is the basis of various research works conducted on the role of scent in an environment on the behavioural patterns of the consumers. The various
2 Pages(500 words)Article
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Article on topic Retailing and Direct Marketing for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us