Describe B2B market opportunities for Belvita Breakfast Biscuits( Offer examples) - Essay Example

B2B Marketing of Belvita Biscuits Introduction Marketing opportunity for products and services vary dependingon the target market and the product potential. Majority of businesses offer services or product to other services. In fact, some products cannot survive on their own because they are complementary products. Therefore, the demand for the complementary product will affect the other (Preston 89). Business to Business marketing is vital because it improves the performance of the product and the receiving business.

Organizations purchase products with a sole purpose of achieving its objective. Therefore, if the products do not lead to the achievement of the objective, it may not be considered vital in the operationsPotential of Belvita Breakfast biscuits for B2B marketingBelvita Breakfast biscuit has great potential for B2B marketing because of the areas of the product use. Being a food product, it can be consumed by organizations as part of the meals or snacks provided by the company, which includes snacks for promotional campaigns (Preston 112).

For instance, a fast food restaurant can use the biscuits to promote the purchase of drinks or tea by offering free biscuits on every purchase of a drink. In such situations, the fast food restaurant offers business to business platform for product purchase and promotion. In order to be effective, Belvita Biscuits can market the product to fast food restaurants such as McDonald and other established organizations. These organizations will be using the products to achieve their organizational goals of selling high volumes of food stuff.

There are other business targeting children such as childrens stories for candy, and toys. These businesses can also employ the promotional approach can be employed by the fast food joints. However, these businesses may not be dealing with foodstuff leading to the creation of seasonal promotions and marketing campaigns. Regardless of the focus, the main role in the purchase of the biscuit is to encourage the consumers to purchase from the various organizations.In addition, there are other organizations that do not deal with food stuff, but purchase for organization consumption.

The consumption it to ensure that employee welfare is catered for. Such organization includes banks, electronic businesses and Software Company. Their purchases are basically for organization consumption and not for sale. The product of a variety of biscuits ensures that the purchase organization can provide the employees with a variety of biscuit products. The purchase for consumption has a goal of improving human resource effectiveness and reduces the time used during the breaks for tea and other drinks (Preston 99).

Within the facility provision of snack is a concept applied by many companies. Therefore, Belvita Biscuits can venture into B2B marketing with the sole purpose of providing the product to organization for direct consumption or even retailing to consumers. However, in order to develop the effective marketing structure, Belvita Biscuits must be able to evaluate the organizations’ needs and potential during the marketing process. The understanding of the organization buying criteria will be valuable in developing a marketing plan.

Several factors influence the organization buying criteria, which includes; price, quality, and meeting the required delivery schedules.ConclusionB2B marketing is essential for business because it offers greater potential for the success by opening new markets with massive potentials (Preston 134). In order to exploit these markets, Belvita biscuits must be able to evaluate the needs of the organizations.Works CitedPreston, C. A. Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions.

London: John Wiley & Sons, 2012. Print.