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Marketing Essays

Result for Subject Marketing:
19897 essays
Marketing Strategies for Pepsi-Lipton Company Marketing Case Study
4 pages (1143 words) , Download 3 , Case Study
Free
Viral advertisement strategies will significantly spread the brand name to many people through Facebook, YouTube, Twitter, and the appropriateness of social media to disseminate the advertisements to a large population of consumers with the best knowledge about the product hence improving its sphere of the market.
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Employee Relations - Japan and Great Britain Marketing Essay
10 pages (2875 words) , Download 3 , Essay
Free
At the international level, there are differences that exist from country to country regarding the quality of employee relations. In this essay, I have compared the employee relations in Great Britain and Japan according to the role of play by their trade unions, Employers, collective negotiation, employee representative, and social dialogue.
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Measures of Marketing Effectiveness Marketing Essay
4 pages (1156 words) , Download 2 , Essay
Free
Whenever an organization sends a team to the field to market its goods and services a follow-up is set to analyze the effectiveness of the marketing strategy. Different teams use different strategies to market depending on the organization they are marketing. We can have a variety of metrics that we can use to measure the effectiveness of a marketing strategy used by a business firm.
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Brands That Have an Impact on Ethics, Environment and Economy Marketing Assignment
6 pages (1734 words) , Download 2 , Assignment
Free
This paper further assesses the marketing decisions made by Deckers in the light of global competition as well as sustainability. It is a report on Deckers in its competitive environment in a global fashion market. The study has a number of relevant established brands and fads. They include Doug Otto and manufactured sandals.
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Marketing Of Services- Music Retailers Marketing Essay
7 pages (2000 words) , Download 2 , Essay
Free
Service marketing differs significantly from product marketing as a result of various factors. A service is characterized by the following factors: intangibility, inseparability, variability and perishability and these determine the marketing strategies that can be used to market different services (Kotler and Armstrong, 2010).
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Snack Bars Sales Promotions Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Our first sales promotion objective is to coordinate the development of a new ad campaign with an advertising firm with the aim of increasing brand recognition to 50 percent of the urban population. The other objective is to complete product launch plan and get sign off from sales after three months.
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Best Buy Canada Marketing Essay
1 pages (250 words) , Download 4 , Essay
Free
The author was instructed to a protection plan rather than refunding or exchanging the laptop. How ineffective is the online platform and has the customer care personnel made an effort to resolve the grievances? The author once tried to purchase a laptop from the best buy company online platform but the page glitches the error icon.
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Perfecting Linear Regression Predictions Marketing Assignment
1 pages (316 words) , Download 2 , Assignment
Free
It is undeniable that linear regression modelling has become one of the most versatile and useful methods of predicting future outcomes based on past events. Whereas old regression models relied on simple calculations, powerful computing computers have made it possible to do regression on hundreds of variables.
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The Largest Low Cost Airline of CEE Marketing Article
11 pages (2750 words) , Download 4 , Article
Free
Wizz Air currently employs around 400 people from a diverse background. The inseparability attribute of the service makes it mandatory that the people who are delivering the service are well trained, helpful and friendly. At Wizz Air, attention is paid to the grooming and presentation of the staff along with developing their professional skills.
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Key Marketing Process Marketing Assignment
3 pages (858 words) , Download 2 , Assignment
The author states that for calculating the benefits the company must-have marketing tool in finding out buyer wants, behavior and market size. A company needs making a positioning strategy. It must follow new-product development, testing, and launching. Just after launching the product strategy has to undergo many changes.
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Brand Equity, Brand Positioning And Brand Strategy Of Victoria Secrets Marketing Essay
8 pages (2219 words) , Download 2 , Essay
Free
  The strategy that Victoria’s Secret continues to use for its brand identity combines print ads with fashion shows and events that have led to women associating with the attitude, emotions, and physical needs that are a part of the lingerie store.  The focus that Victoria’s Secret has used for its brand identity and positioning has led them into continuous growth and a stable brand name among specialized lingerie. 
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Market Entry into China of Foreign Investment Shareholding Corporation Marketing Case Study
6 pages (1823 words) , Download 2 , Case Study
Free
The regional exporting of China was strengthening at a gradual pace with the foreign direct investment and also the employment level of the domestic economy was also improving especially in the eastern regions of China and the southern regions of China. These regions were highly successful in attracting foreign direct investments in China. 
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Marketing Strategy for Trap-Ease America Marketing Case Study
1 pages (250 words) , Download 12 , Case Study
Free
The target market that Martha identified for the product is women. The traps offer several features such as superior safety, no messy cleanup process, and the elimination of the injury risk to pets which make the product more appealing. The unique nature of the trap and quality of the design are traits that have not been explored by Martha.
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Why Is It Thought Necessary for a Firm to Target Specific Segments of the Market Marketing Essay
6 pages (1738 words) , Download 2 , Essay
Free
Some firms attract their customers through cost-effectiveness or price differentiation, while others aim to grasp their market through providing a unique product/service. While the strategies of firms may differ, the target group that firms are aiming to attract may be similar (Greenberg and McDonald, 1989, pp. 95-96).
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Clothing Company: Revolver Clothing Company Marketing Term Paper
7 pages (1925 words) , Download 2 , Term Paper
Free
The mission of the company is to satisfy its potential customers with a wide range of clothing. Jeans and clothing Company which used sell only men and women jeans but now it offers both casual and formal dresses to its customers. To analyze the current customers and their needs a detailed analysis of its customer segment needs to be done.
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Website content: description of services provided Marketing Article
2 pages (500 words) , Download 2 , Article
Free
Proxum provides fast and reliable search options which can be further customized with the help of advanced settings. You can find your contractor in your own city or somewhere else, as per your settings and specifications in our search engine. Using Proxum,
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Wotif.com Market Opportunity Identification Marketing Lab Report
11 pages (2929 words) , Download 2 , Lab Report
Free
Wotif.com is one of the leading online travel and accommodation services companies in the world. The company has grown from its humble as a startup in a garage in 2000 to become a global company with offices in various countries (Norman, 2012). In its quest for expansion and new international markets, Wotif.com has to look at the Asian region.
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The Ladder in the Social Class Marketing Essay
1 pages (306 words) , Download 2 , Essay
Free
Making his possessions visible makes him feel a sense of pride and sense of possession. It is not just limited to a particular society or particular tribe, rather it is a generic characteristic of mankind based on which it aims for achieving excellence in different fields and further aims to outshine its fellow beings.
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Marketing Strategy and Success of Nokia Marketing Term Paper
9 pages (2250 words) , Download 2 , Term Paper
Free
The entrance of companies such as Apple and Samsung, however, gave Nokia a stiff competition in the mobile phone business. They focused on developing mobile phones supporting more software, innovatively providing people with Google-enabled phones through the Android feature (Chesbrough 2006, p. 38). 
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Critics of SWOT Analysis Marketing Essay
9 pages (2618 words) , Download 3 , Essay
Free
It is important to evaluate a Company’s Resources and its competitive position. There are five most common areas used to analyze a company’s own particulars. These include evaluating the progress of the existing strategy (Aaker, 2001, p.18). Evaluation should be done from a qualitative perspective such as evaluation of completeness, internal consistency, rationale, and suitability.
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Commercials that Use Spokespeople Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
The spokesperson is an expert because he claims to be a dentist in the commercial and that he recommends Oral B to his patients. An expert in dental care is a dentist and when the spokesperson claimed that he as well as the commercial claims that Oral B is more recommended by dentist uses experts in persuading its audience to buy Oral B toothbrush.
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Contemporary Marketing Issues Marketing Essay
9 pages (2602 words) , Download 2 , Essay
Free
Still, the success of Burger King in the Indian market would require the review of the firm’s pricing strategy and a higher emphasis on younger customers, who represent the highest percentage of the population. In any case, the continuous review and update of the marketing plan of Burger King in India would be a prerequisite for the firm’s successful positioning in the particular market
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Economics of Sports - US Soccer Team Marketing Essay
2 pages (550 words) , Download 2 , Essay
Free
Generally, it is essential to state that an example of such a coach is Jurgen Klinsmann of the U S soccer team. As part of the preparations for the upcoming world cup games in Brazil, he made a decision that left many wondering, except the economists who have a reason for the decision (online.wsj.com).
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Marketing Plan format for Adidas MiCoach Smart Run Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
The ability to use the Mio’s patented sensors, which are able to pick the heart rate just from the skin with the help of the sensitive optical sensors, made the use of the chest straps obsolete. (Stackpool, C. M., 2013) In the testing and review of the
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Digital Revolution in Marketing Marketing Essay
8 pages (2000 words) , Download 4 , Essay
Free
Digital marketing has further changed the operational and functional framework of many organizations. In last few years, with the advent of Facebook, YouTube, Twitter, Flicker, and LinkedIn. This also helps in adding value to the business prospects in the domestic as well as in the international market.
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Management and Strategic Changes in Sprint Corporation Marketing Research Paper
17 pages (4660 words) , Download 7 , Research Paper
Free
On various occasions, he has suggested that Sprint fire its marketing leaders to pave for their failure to develop effective marketing campaigns and set them in motion. It is evident that leadership battles in the company have undermined the ability of the company to design channels to distribute its products within the US market.
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Marketing Planning Process Marketing Essay
5 pages (1441 words) , Download 2 , Essay
Free
The group’s primary objective was to construct a business plan that would help us to better understand the company’s business, marketing, and financial strategies. For example, the STP process research helped us to understand why MixtapeMadness chose the particular target audience for their business.
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Louis Vuitton Is the Worlds Most Valuable Luxury Brand Marketing Case Study
2 pages (536 words) , Download 7 , Case Study
Free
Louis Vuitton is currently the world’s most valuable luxury brand. It has mostly been advertised in glossy and classy magazines such as Vogue, Vanity Fair, and the GQ. Such magazines are mostly read by fashion enthusiasts and wealthy individuals. This means that it faces certain risks in its first television advertising campaign.
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Group project Homelessness Marketing Book Report/Review
1 pages (250 words) , Download 2 , Book Report/Review
Free
Research assistants should help the organisation in all research that is conducted. Human resource manager is expected to recruit research assistants who are competent. Both the head of research and human resource reports to the assistant project manager on any
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IMC PLAN - PURINA PRO PLAN Marketing Assignment
2 pages (500 words) , Download 16 , Assignment
Free
age group 18 years to onwards, especially those who are not living in their home state because they are student or working and they often travel but cannot carry pets along due to the airline fares for pets. There are many giant brands running campaigns online and gaining a
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The Main Competitors of the Ford Company Marketing Assignment
4 pages (1062 words) , Download 2 , Assignment
Free
When launching a new product in the market customer education is needed so as to set the tone for the customer base and competitors. In already established products there is no need for consumer education or brand discount in order to encourage sales. Here the brands are in intense competition because the products are almost similar.
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Strategic Information System Planning in UAE Organisation Marketing Assignment
7 pages (1750 words) , Download 2 , Assignment
Free
Air Arabia is recognized locally as well as internationally for its strong performance and community efforts. It is already named “Low-cost carrier of the year”. The Middle East has enormous opportunities to grow as a leading business zone, Air Arabia is one of the ways to reach to peak, and this airline is on its right way. Air Arabia is trying to achieve its mission of being the best.
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Social Media Planning Marketing Essay
1 pages (278 words) , Download 2 , Essay
Free
Traditional media platforms mainly included print media, whose target client can be easily determined. The application of these platforms could be easily predictable since the audience is well-known. There has been a tremendous change that has occurred in media planning and the current state involves the utilization of different media, many of which are electronic.
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Global Management Strategy Marketing Essay
13 pages (3697 words) , Download 2 , Essay
Free
This paper focuses on Jordan International Company (JIC), which is a global marketing company with the objective of venturing and establishing itself in new markets. A comprehensive and critical analysis is given by one of its global marketing consultants on the viability of entering the pharmaceutical industry in the Czech Republic, which is one of the European Union countries.
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How ERCI Would Survive in the Educational Market of Singapore Marketing Essay
5 pages (1363 words) , Download 2 , Essay
Free
The study discussed that how ERCI would survive in the educational market of Singapore by gaining a competitive advantage over its competitor. It analyzed the competitive market by determining the strengths, weaknesses, threats, and opportunities of the education market of Singapore where these schools are established.
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Rebranding the Focus of the BP Petroleum Company Marketing Case Study
3 pages (1015 words) , Download 5 , Case Study
Free
The strategies that the company should much focus on environmental conservation. This will bring a different image to the company. Conservation of the environment will lead to improvement in the products that the company produces and handling of the products to reduce accidents that can lead to pollutions. The weaknesses such as failure to manage risks also can be dealt with through this plan.
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Contemporary Marketing of Tiffany and Co Marketing Essay
1 pages (291 words) , Download 2 , Essay
Free
There are inferior, normal, and luxury goods. To understand the nature of the markup of the prices of the products, it is imperative to have knowledge of the inherent patterns between different types of goods and consumer behavior. As such, Tiffany and Co. is justified to charge high prices for the products. The reason behind this lies in the classification of luxury goods. 
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Consumer Behavior and Marketing Action Marketing Term Paper
4 pages (1265 words) , Download 2 , Term Paper
Free
It is a process that involves the determination of the guiding principles of purchasing goods or services. The outcome is psychological in the sense that decisions are not tangible, but from the customer’s behavior, one can easily tell that a certain decision has been made (Assael, 1995; Belk, & Askegaard, 2003). It is a process.
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Effects of Advertising and Promotion on Purchasing Behavior of Chocolate Consumers in India Marketing Essay
51 pages (12750 words) , Download 4 , Essay
The main focus is on the chocolate industry in India where the product of chocolate has been very successful due to the fact that it is consumed by people ranging from all the age groups. The study attempted to analyze the market position of these companies and how they are surviving successfully in the face of competition.
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Unique Selling Proposition Marketing Assignment
1 pages (250 words) , Download 6 , Assignment
Free
The single most effective selling tool any direct response promotion has ever employed is called the Unique Selling Proposition. To capture a larger market share and be viable, sustainable and profitable, you absolutely need to differentiate or distinguish your business, products and/or services from your competitors.
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Ethel's Chocolate lounges Marketing Admission/Application Essay
3 pages (750 words) , Download 2 , Admission/Application Essay
As the prices of chocolates introduced by the Ethels are lower than what others are offering therefore it would change the behavior of consumers and more people would be buying chocolate and visiting the Ethels bar. Considering the nature of
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Marketing Mistakes: Continental Airlines Marketing Case Study
2 pages (500 words) , Download 3 , Case Study
Free
This made it possible for him to get rid of union employees, many of whom walked out, while relieving the company from its interest obligations. However, his leadership style led to a very bad reputation for Continental because of very low levels of
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Media Strategies for Nescafe in the UK Marketing Essay
4 pages (1221 words) , Download 3 , Essay
Free
Nescafé UK will utilize mixed media advertising to promote the coffee product to its customers worldwide.   Mix media advertisement for Nescafé in the UK will specifically involve the integration of the following forms of media: 1.) television, 2.) radio, 3.) internet promotion, and 4.) print media.
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Total Marketing Strategy: You Won't Come Back by Chance Marketing Case Study
1 pages (250 words) , Download 18 , Case Study
Free
For price sensitive segment the company will reposition the Elf Brand. Beyond prices, Total looks to capitalize on the convenience consumers. Hypermarkets are situated in suburban areas similar to where Elf stores are primarily
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Intercultural Relations and Marketing within MTV Marketing Case Study
1 pages (385 words) , Download 3 , Case Study
Free
Arab culture like many other cultures of the world has different elements like religion, media, morals among other issues. It is these elements and their stringent rules towards them that will pose a challenge to MTV during its launch in the Arab countries. Some of the elements of the Arab culture is very depending on which Arab country it is. 
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Strategic Management and Leadership Decision Making Marketing Essay
1 pages (318 words) , Download 3 , Essay
Free
In this paper, there are differences in the two stores with the consumers offered cheap expenses in Aldi and the convenient Amazon. These stores may serve as supplements in their positioning since they satisfy consumers in varied manners. The post offers the challenge on the preference of a company based on the strategies that they incorporate in their marketing scheme.
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Constraints on Global Communications Strategies Marketing Essay
10 pages (2763 words) , Download 3 , Essay
Free
Advertisers are also compelled to use humour as a way of penetrating the clutter and noise in order to gain the attention of the audience. The emotions that are triggered through humour can also result in audiences linking positive feelings to the brand, while also enhancing the audience’s comprehension levels.
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Social Media as an Effective Marketing Channel Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
This research will begin with the statement that in today’s world, social media has put a huge impact on the life of almost every person. Social media has also influenced the way SMEs and large corporations market their business products and services and provide customer service. It is also playing a key role in the overall community building.
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The Marketing Practices of the Lloyd TSB Bank Marketing Assignment
9 pages (2376 words) , Download 2 , Assignment
Free
Lloyd’s TSB enjoys the capacity to set up phone and online banking. With such advantages, there is the possibility to create an efficient delivery structure between customers and the corporation saving on the functional price. Lloyd’s TSB has also made arrangements to outsource call centers in order to decrease the charges of phone banking.
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Breast Cancer: Mount Sinai Hospital Marketing Term Paper
14 pages (3688 words) , Download 2 , Term Paper
Free
One of the most common screening methods used by radiologists in the analysis of mammograms is X-ray mammography. This technique is very important in the detection of the presence. It is, however, becomes extremely difficult to detect breast cancer during its early stages because its presence is especially restrained and unsteady.
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