Analyzing and Reporting Results - Essay Example

Super Bowl advertisement campaign by Mercedes-Benz” Advertising campaign of Super Bowl: The Advertising campaign of Super Bowl Mercedes Benz receiveda lot of consideration. Just after some seconds while it was played through the most sighted sporting occasion of the year, speculation and expectation from the Advertising campaign was built. In order to analyze the achievement of the marketing strategies and plans, it is essential to find out the intention or purpose of the corporation behind them.

The Mercedes-Benz had a straightforward strategy for attaining the maximum for the money used up in the Advertising campaign, a plan that engaged or grab the public interest using many media outlets over lots of weeks. The objective was to produce a forceful story which would bring in or introduce the latest product, THE 2014 CLA coupe. The objective was to not only get in the public talking but also to start getting the public to pay attention and get engaged (Daimler, 2013). Target market of THE 2014 CLA coupe:The CLA will be having a class that would not be comparable with others.

As the car is another version of the CLS, therefore this one would also appeal and attract to the target customer groups that have a unique approach or non-conformist approach. The advertising campaign therefore places the car as an extraordinary vehicle as mentioned by Mr. Anders-Sundt Jensen. Mr. Anders-Sundt Jensen is the Head of Brand Communications at Mercedes-Benz Cars (Daimler, 2013). Types of Statistical analysis tools: Following is the list of statistical tools.1- Anova2- Correlation3- Exponential Smoothing4- Covariance5- Fourier analysis6- Moving Average7- F-Test Two-Sample for Variances8- Random Number Generation9- T-Test10- Rank and Percentile11- Sampling12- Z-Test (Newbold, Carlson, & Thorne, 2007)Rank and Percentile statistical tool:This tool is used by the Mercedes Benz Company to evaluate the effectiveness of the advertising campaign in terms of how much target market respond to the advertisement campaign, and how they perceive the brand, do they perceive the brand according to the company’s perception.

And the brand is presenting some uniqueness or not. Result:After the completion of campaign, the achievement of the campaign in its total has been analyzed and concluded if it met the objectives of Cannon and Mercedes-Benz. According to Ace Metrics, an self-governing analytics corporation which measures the effectiveness of advertising campaign, “Soul” scored the uppermost of any automotive commercial and joined for the 4th highest score on the whole for all advertisements on the Super Bowl,” stated the Mercedes-Benz press release.

Statistical analysis that BevCo should useAs mentioned, there are number of statistical analysis methods that can be used. However BevCo should use moving average as the statistical tools. In the beverage industry, the sales are seasonal and therefore exponential smoothing moving average should be used in order to reduce the impact of seasonal variation and other irregularities (Hyndman, Koehler, Ord, and Snyder, 2008). Recommendations:This statistical technique can be helpful for BevCo as:a.

It will reduce the impact of seasonal changesb. It will remove irregularities c. It is one of the widely used techniques because of its high accuracy, therefore more accurate results will be found. ReferencesDaimler. (2013). Mercedes-Benz CLA-Class establishes new segment: Sleek as they come. Retrieved May 31, 2013 from http://media.daimler.com/dcmedia/0-921-1555796-1-1564831-1-0-0-0-0-0-11701-854934-0-1-0-0-0-0-0.html Hyndman, R. J., Koehler, A.B., Ord, J.K., and Snyder, R.D. (2008). Forecasting with exponential smoothing.

Berlin: Springer-VerlagNewbold, P., Carlson, W. L., & Thorne, B. (2007). Statistics for business and economics. Upper Saddle River, NJ: Pearson-Prentice HallAppendix“Super Bowl advertisement campaign by Mercedes-Benz”