Defining Public Relations Paper - Essay Example

Defining Public Relations Paper Public Relations is a discipline whose core focus entails seeking good reputation withthe intention of initiating understanding among the involved parties. Hence, obtain the intended support aimed at achieving certain objectives especially in the field of business by the initiator. In this case, the initiator plans beforehand how to influence both the opinions and behaviors of people in the field he or she intends to establish a lasting reputation. This is via utilizing varied communication and public handling skills that will prompt those he or she interacts with accord him the sought reputation.

Presently, the term “Public Relations” has numerous definitions based on the person or organization’s understanding and perspective of arguing. They embrace;Public Relations Society of America (PRSA) via its contributor Corbett cites the term “Public relations” Corbett 1. i. It is a managerial function that focuses on researching, communicating, interacting and establishing close relations with varied stakeholders of an organization in an ethical manner (Corbett). Mainly, this entails establishing an ample environment where all the stakeholders will benefit mutually through relations that they have constituted and achieve specific results. ii. It is a strategic communication process responsible for establishing and keeping reciprocal relationships amid corporations and their immediate interactions (“PRSA”).iii. It is a healthy interaction found between corporations and its individuals aimed at attaining mutual understanding coupled with realizing the latter’s respective targets (Corbett).

Other definitions include;2. It is a management function whose mandate encompasses evaluating public attitudes, identifying policies and methods either by an individual or corporation intended to safeguard public’s interest. This is to implement an already predetermined action aimed at earning both understanding and acceptance (Narasimha 4). 3. It is both an art and science that focuses on analyzing trends, forecasting their results and advising corporation managers before implementing predetermined programs of action that will safeguard both interests of the public and the corporation (Newsom & Haynes 4).

Mainly, these definitions in expounding about “Public Relations” have utilized similar and specific words, which are;Corporation/organizationPublicUnderstandingCommunication Management Therefore, this implies the term despite having varied definitions, their implications are the same except the wording from one person’s perspective to another. However, there are some definitions that attach extra essence to public’s interests and the relationships in an organization that would lead to a good reputation evident in definitions 2 and 3.

This is contrary to the definition 1 whose emphasis encompasses communication and understanding in an organization besides ensuring healthy relationship with the public. I think one of the reasons that have contributed to the emergency of numerous definitions of “Public relations” is due to the perception, which the mass media has created in the people’s minds Joosuk & Candace 319). This is especially in the mode of reporting whereby for the past decades, media has utilized the term in relation to negative connotations especially when expounding varied interactions between the society and the corporation (Joosuk & Candace 319).

In addition, discrepancies of “Public Relations” emanates from professionals’ backgrounds or their respective fields (“Business Wire”). Therefore, these professionals normally end up defining this term based on the comprehension that they do possess to align well with the field (“Business Wire”). Work Cited"Arketi Group Earns Definition 6s Public Relations Business." Business Wire, Sep 16 2008. Web. 27 Apr. 2013 . Corbett, Gerald. Candidates for a Modern Definition of Public Relations.

Public Relations Society of America. 11Th January 2013. Web. 27Th April 2013. http://prdefinition.prsa.org/index.php/2012/01/11/candidates-for-a-modern-definition-of- public-relations/Joosuk, Park & Candace, White. Public perceptions of public relations. Public Relations Review, 36:4 (2010): 319–324. Narasimha, REddi, C. V. Effective Public Relations and Media Strategy. PHL Learing, India, 2010. Print.Newsom, Doug & Haynes, Jim. Public Relations Writing: Form and Style. Boston, MA: Wadsworth Cengage Learning, 2011. Print.What is Public Relations?

PRSAs Widely Accepted Definition. Public Relations Society of America. 6Th February 2013. Web. 27Th April 2013. http://www.prsa.org/aboutprsa/publicrelationsdefined/