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Marketing Essays

Result for Subject Marketing:
19895 essays
Individual Project Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
Coca-Cola has distinct marketing strategies that make its presence vividly visible across the globe. It sponsors major events around the world, making the brand popular globally. FIFA World Cup, a football tournament bringing together teams
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KFC SWOT Analysis Marketing Research Paper
4 pages (1372 words) , Download 5 , Research Paper
Free
KFC is recognized as the second-best global fast-food brand. The value of the company is almost $ 6 billion (Jurevicius, 2013). Prompt services and hygienic foods are the significant strengths of the company. Trademarked recipes like “Hot ‘N’ Crispy” chicken, “Fiery Grilled” chicken, etc. are the major strengths in terms of competitive advantage (Jurevicius, 2013).
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H&M and Its History of Advertising Marketing Admission/Application Essay
5 pages (1402 words) , Download 2 , Admission/Application Essay
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The company managed to expand to different regions globally and sustain its quality and low price culture, despite the fact that the company has been faced with several complaints related to the working conditions and the salary scale paid to its workers in the developing countries. The company has been accused of offering poor working conditions.
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Standardization and Adaptation Strategies of Mac Donalds, Pepsi and Toyota Motors Marketing Essay
7 pages (1927 words) , Download 2 , Essay
Free
Although they have never been 100% successful, its ability to adapt has made it succeed in areas where companies that we're unable to adapt failed. On the other hand, Pepsi continues to enjoy brand preference and market control in the United Arab Emirates. As a result of adapting its core brand marketing strategies to the local's needs, it has managed to obtain a large market share.
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Word of Mouth Advertising Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
WOM advertising is particularly important for small businesses that strive to maintain personal relations with customers. In the present day world of digital media, WOM
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Consumer Behavior Paper Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The buyer recognises that he has a need that requires to be fulfilled. The need can be motivated by either an internal or an external stimulus. Attending gym classes out of town every evening made feel I needed to own a car. To make the problem worse, I
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Changes Facing the Fast Food Industry Marketing Essay
1 pages (502 words) , Download 4 , Essay
Free
According to the Economist (2010), McDonald’s has set its base in over 95 states, so its political coverage is spread everywhere. Normally, McDonald’s, like any other fast food restaurant, has to observe government guidelines in relation to health cleanliness, and sanitation.
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Marketing of Cupcake Royale Company Marketing Essay
1 pages (412 words) , Download 2 , Essay
Free
Cupcake Royale Company faces direct competition from other cupcake shops in the Seattle area. Its competitors include Grocery Store, Trophy Cupcakes, and Molly Moons. The new ice cream has boosted its market situation (Bussel 1). Cupcake Royale Company’s goal emphasizes quality over quantity. That has allowed its current market situation has grown.
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Product Strategy, Pricing, and Distribution Marketing Research Paper
2 pages (500 words) , Download 6 , Research Paper
Free
It refers to the combination of factors contributing to the development of a valuable market position that appeals to the target market. The product strategy, prices, and distribution methods are part of that value and the way of a company promotes aids in conveying that value to the customers (Lamb et al. 2012).
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Toyota Prius Marketing Campaign Marketing Essay
14 pages (3500 words) , Download 3 , Essay
Free
Toyota is a leading giant in the global automobile market. The organization has witnessed rapid and robust growth due to its focus on innovation and creativity. It has successfully positioned itself in leading markets due to its ability to meet local standards, designs, and preferences.
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Hyundai Profitability Increase in the UK Car Market Marketing Case Study
5 pages (1808 words) , Download 2 , Case Study
Free
In line with the improvement in the quality of its products and services, the owner changed its business name as Hyundai Motor Company back in 1966. The car manufacturing plant of Hyundai Motor is located in South Korea. In line with the global financial success of Hyundai, the company opened its second plant in India (AFP, 2008).
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The Benefits and Drawbacks of the Focus Groups and Surveys Marketing Term Paper
7 pages (1750 words) , Download 5 , Term Paper
Free
 A good marketer is one who uses the insights from others to help improve and interpret the past performance and improve future performance. Cultural studies and communicational studies is a subject with a high need for research and studies, and the secret of any successful study in this field is the type of research method being used. 
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Information Through the Time Magazine: Knowledge on a Political and Social Issue Marketing Assignment
1 pages (356 words) , Download 2 , Assignment
Free
The consistent general theme from this magazine is to offer public knowledge on a political and social issue that affects various countries all over the world. This magazine tries to offer appropriate solutions to these challenges. There are consistent features with the cover story with the leading article as the most pressing issue.
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Marriott International Online Marketing Strategies Marketing Term Paper
7 pages (1977 words) , Download 2 , Term Paper
Free
The company is a destination marketing organization where they seek to attract more guests to their facilities across the world. Reaching several tourists in the world demands an effective online marketing strategy. In international tourism marketing, every organization must have a strong online presence for effective competition with other organizations.
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Communication Strategies: Kudos Pizzeria Marketing Case Study
6 pages (1718 words) , Download 2 , Case Study
Free
External environmental risks are the major risks in the way of the project development process. The project manager needs to assess those risks at the time of development of the project implementation plan so that contingency strategies are developed to counter the possible risks. All activities of a project need to be environmentally positive.
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Sports Marketing Plan Marketing Research Paper
2 pages (769 words) , Download 2 , Research Paper
Free
There are various games played. The season time length and frame are considerably long to allow one to enjoy all the games with us. Our services are composed of a full entertainment package. The purpose of the service is to entertain the whole family at all levels inclusive of all social statuses.
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Pestel and Swot Analysis of Addison Lees Taxicab Company Marketing Essay
8 pages (2270 words) , Download 5 , Essay
Free
John Griffin, who was born in Ireland to an engineer father, took over the management of the company in 1975 after the company had started to dwindle due to his father's inability to manage the taxi company. The company now operates 3000 premium minicabs, 200 Mercedes E and S class transport vehicles, courier cars, lorries, vans, and coaches across London.
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How Local Merchants Can Work Together to Slow the Money in Ashland Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The more enterprises working in the region, the more human resources they will require. The ‘slow money’ concept further suggests the local residents to purchase and use locally manufactured products and
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Social Media Marketing Issues Marketing Essay
18 pages (4959 words) , Download 3 , Essay
Free
In the current world of modern technology, social media networking websites have become a place where marketers can diverse their marketing ventures to a huge range of customers.  Bangs (2010), discusses social media marketing as a link between consumers and brands while presenting a personal medium and currency for consumer-centered social and networking communication.
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Analysis of the Activities of Dell Marketing Research Paper
8 pages (2331 words) , Download 3 , Research Paper
Free
A preference of a customer is a force that affects supply. A customer’s taste is a much-respected quality. Businesses always strive for their best to maintain the customer’s taste. Some factors can change the customers' taste for the product. Poor customer relations and service delivery can put off a customer’s preference for a given company.
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Identification of the Reasons That Caused Failure of the Ralph Lauren Brand Marketing Essay
13 pages (3487 words) , Download 2 , Essay
Free
The spacious retail outlet would enhance more consumers to enjoy while shopping. These marketing strategy plans would be beneficial for your brand because it incorporates all the weakness that the brand has, effective pricing would help your company to increase the revenue growth by 3% in the following years.
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Digital Marketing of McDonald Marketing Research Paper
8 pages (2000 words) , Download 7 , Research Paper
Free
In the proposed marketing strategy, a clear link between online and offline marketing strategy for McDonald has been identified. For example, customer earning loyalty points through playing McDonald themed games in social networking sites need to visit local McDonald stores in order to buy fast-food by utilizing loyalty points. 
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Marketing Strategy of the Swimwear Galore Company Marketing Essay
9 pages (2520 words) , Download 2 , Essay
Free
The agency would adopt such slogans as ‘working in solitude but communicating to multitudes’, ‘mixing outfit pleasure as well as business professionally’ as well as ‘creativity and fashion’ which would all insinuate the strategic alignment of the company with modernity and trends in fashion as far as swimwear is concerned.
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Social Media Promotional Activities Marketing Research Paper
5 pages (1555 words) , Download 3 , Research Paper
Free
The use of social media as a key marketing campaign tool has proved to be a successful tool to reach the target audiences at the shortest time possible and at the least cost. However, designing an effective social media promotional strategy that is effective in achieving clear brand awareness has been a challenge to many marketing managers.
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The Canadian Oil Sand Marketing Essay
6 pages (1773 words) , Download 2 , Essay
Free
The Canadian oil sand is an oil mining project that retrieves oil from sand. This project has been both criticized and applauded for its success. As far as legitimacy is concerned, several campaigns have been advanced to convince the general public of the benefits of the same project. In this paper, the campaigns that try to convince the public are discussed.
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Competitive Challenges in Technological Innovation Marketing Lab Report
7 pages (1912 words) , Download 2 , Lab Report
Free
Due to technological interventions, the level of connectivity between viewers and presenters has increased to a considerable extent. Media is a well-established industry where rating is the ultimate destination for television channels. In the media industry, audiences’ feedback is very important and crucial for producers or makers of the program.
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Digital Marketing Strategy Marketing Essay
10 pages (2938 words) , Download 2 , Essay
Free
For a person having the first look at this site, they will probably have an impression of high levels of professionalism given the choice of some of the features of the site. The choice of theme and font used on this site makes it very easy for a person does deduce exactly what the site is all about.
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Marketing History of the NYC Commercial Marketing Essay
2 pages (551 words) , Download 2 , Essay
Free
A musical approach is still in use by today’s companies but not with the same style and deliverance. Applying the same commercial today would make Hotel Seville seem as if it is trying too hard by both its potential clients and competitors. Competitor hotels in New York would use a different advertising approach.
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The Role of Organizational Corporate Social Responsibility in Business Strategy Marketing Essay
11 pages (3066 words) , Download 3 , Essay
Free
With the increased awareness of global warming and other environmental and social problems, consumers became more demanding and selective in terms of their purchasing decisions. As a result, the companies also become increasingly focused on integrating the concepts of sustainability and corporate social responsibility into their business strategies.
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The concept of sky credit card Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
This research is the best example of comparison between two countries namely, the USA and the UK that would help to determine where the concentration should lie in the initial phase of introduction of this interactive credit card. The study also reveals whether people feel it is essential to visit the shop for purchases and what items can be purchased without having to physically visit the shop/merchants.
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Marketing Principles of Google Marketing Literature review
4 pages (1100 words) , Download 2 , Literature review
Free
The main issue analyzed here is the competition from Amazon and their pricing strategy along with the distribution channels both companies will adopt to market their services since the real winner will be the product that reaches the customer. It is a well-known fact that Amazon is the leader in the space for selling books and accessories online.
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ELEVATOR PARKING SYSTEM IN TURKEY Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
The safety of the company’s parking and storage demonstrates its competitiveness. Nonetheless the business is facing significant threat from new entrants into the market. Moreover, the
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Imperial Oil as One of the Largest Corporate Companies in Canada Marketing Research Paper
9 pages (2583 words) , Download 3 , Research Paper
Free
Recognition of the brand should be a strategy that the organization puts as a vital priority. The company should invest in marketing modes that strike many people and appeal to their needs. People use oil products on a daily basis, and thus the importance of having them advertised across various fields effectively.
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Meditech Surgical Case Analysis Marketing Term Paper
4 pages (1039 words) , Download 2 , Term Paper
Free
The production and planning and supply chain of the company has been quite inefficient. The production line of Meditech has been behind schedule due to underestimation in sales, and this has led to a drop in its finished goods (FG) inventory. As a result, major chaos has been created as product orders were delayed for more than four months.
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Background on Boeing & Airbus Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The competition has been at equilibrium whereby whenever either of the companies introduces a new large model; their counterparts retaliate by introducing their own.
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The Three Years Perspective of the Marketing Plan of Harley Davidson Marketing Assignment
27 pages (7571 words) , Download 4 , Assignment
The analysis will be made on the basis of the three basic models, PESTLE, PORTERS FIVE FORCES, and SWOT model to analyze both of the business environments. Completing the analysis will provide HD a reason. When organizations expand on an international level, they had to have an assessment of the market they are expanding in.
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Global marketing into CVS and Walgreens Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
As of February 2012, Walgreens operates a total of 7841 drug stores, including 137 on-site hospital pharmacies. On the other hand, CVS is ranked second after Walgreens with $ 56.56 billion market cap and an S$P rating of BBB+. CVS operates 7404 drug stores as of December 31, 2011 (Callegarri, 2003).
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Equity Analysis of Morrison Supermarkets Plc Marketing Essay
11 pages (3015 words) , Download 2 , Essay
Free
This analysis presents an evaluation of Morrison Supermarkets Plc. Share price, with regard to the company’s competitive positioning in a fast-changing environment, where the competitive positioning and the price-based positioning can be seen as some of the main elements that affect Morrison’s capacity to maintain adequate profitability levels and generate value for the shareholders as well.
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W 4 Case Marketing Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The responses on what they respondents regarded as best policies in terms of cost are presented below. In a separate research, Gagliardi (2006) asked 40 citizens to share their
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Facility Relocation and Warehousing Marketing Essay
2 pages (597 words) , Download 2 , Essay
Free
Cost represents all the expenses that a company pays in a given location. These are fixed costs such as rental charges and wages and variable costs such as electricity costs. The company will make profits if revenue is more than these expenses, for this reason, the company will choose a location that chooses a location that has fewer costs or expenses so that profit is maximized.
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Recession Effects on Consumer Purchasing in the UK Computer Industry Marketing Research Proposal
6 pages (1849 words) , Download 3 , Research Proposal
Free
The economic recession of 2008/2009 originated from the mortgage markets after financial institutions offered mortgages to those who had no ability to afford them. There was a collapse of the property market, which quickly spread to other financial systems and economic markets, resulting in a global recession that still affects the UK markets today.
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The Greek Island Crete Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
square kilometers and contains a high mountain range formed by three mountains relating to; the White Mountains to the west, mountain of Idi at the center and Dikti Mountain to the east (Willett, pg.89). The island covers a population of six hundred and thirty thousand
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Situational Analysis of Jade Perfume Marketing Coursework
13 pages (3286 words) , Download 4 , Coursework
Free
Jade Perfume Collection faces competition from the already established perfume stores. Since it is just establishing, Jade has a small size store that can accommodate few customers per transaction. In addition, there is limited security for raising finance for growth and expansion; hence the store will entirely rely on its profits.
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Marketing and PromotionBuilding the image and the brand Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
This is a logo for Art Gallery of NSW. As from the logo, the organisation is museum. However, it is not easy to tell what it specifically deals in. In addition, it informs us about the location of the group that is in New South
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Marketing Requirements and Needs of the Organization Marketing Essay
1 pages (265 words) , Download 2 , Essay
Free
Its benefits are based on that an organization can embrace an accurate marketing system that sustains the demands of the organization. In addition, a marketing plan creates a working framework that can be easily implemented. O'Brien is of the assumption that a marketing plan enables an organization to create a working plan that will accurately suit its demands (45).
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Company History Marketing Admission/Application Essay
1 pages (250 words) , Download 3 , Admission/Application Essay
Free
The two hoteliers partnered with Peter and Adolph Schmidt to form Western Hotels. The chain of hotels experienced rapid growth and was forced to change its name to Western International Hotels to reflect its
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Marketing Management Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
mentation, and when conducting the marketing mix, the market will also be influenced by these factors in developing an appropriate approach for reaching the target market. Since the product is aimed at a specified group of individuals, demographic marketing approach will be
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Marketing Strategies for Pepsi-Lipton Company Marketing Case Study
4 pages (1143 words) , Download 3 , Case Study
Free
Viral advertisement strategies will significantly spread the brand name to many people through Facebook, YouTube, Twitter, and the appropriateness of social media to disseminate the advertisements to a large population of consumers with the best knowledge about the product hence improving its sphere of the market.
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Employee Relations - Japan and Great Britain Marketing Essay
10 pages (2875 words) , Download 3 , Essay
Free
At the international level, there are differences that exist from country to country regarding the quality of employee relations. In this essay, I have compared the employee relations in Great Britain and Japan according to the role of play by their trade unions, Employers, collective negotiation, employee representative, and social dialogue.
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Measures of Marketing Effectiveness Marketing Essay
4 pages (1156 words) , Download 2 , Essay
Free
Whenever an organization sends a team to the field to market its goods and services a follow-up is set to analyze the effectiveness of the marketing strategy. Different teams use different strategies to market depending on the organization they are marketing. We can have a variety of metrics that we can use to measure the effectiveness of a marketing strategy used by a business firm.
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