The Rise of Brands: Packaging - Essay Example

Packaging has experienced various changes in its design over the years. This need for change in design has been caused due to various factors. For instance, during the period of 1980s as well as the 1990s, the main concern of the designers of packaging material was to add value to the good being packaged, and thus they worked on the aesthetics of packaging design in order to generate a higher number of sales (Moor 25). Later the need for packaging changed with the designer’s concern for environment safety and protection.

Due to this need, designers started focusing on creating packaging material that not only kept the goods being packaged safe, they even started giving consideration to the safety of the environment. For example, the use of reusable and recyclable packaging material was caused due to the need for environmental protection.2. Several factors have contributed heavily to the change in packaging design; one of the main factors that motivate these changes includes the alterations in the attitudes of the customers.

For example, customers have now become aware of packaging waste and its negative impact on the environment and thus their demand for environment-friendly packaging has increased and this has motivated package designers to create packaging material that can easily be recycled. Another reason due to which they need for changes in packaging design may have occurred is due to the changes in the conditions of the market (Soroka 14). For example, market conditions may become worse and the manufacturers plan to provide a discount to the customers of that particular market, in order to state the discount on the package of the content and to attract customers through discounted pricing, designers may have to redesign their packaging.

Governments and policymakers may even cause a need to change the packaging of certain content. For example, strict policies towards sexual material in packaging may be banned by the policymakers and in order to comply with these changes in policies and avoid legal issues, package designers may have to alter their designs. Certain packages perform well in certain seasons and thus package designs may be altered with changes in weather and climate of a particular region. Package designers may even change packaging if innovative and cost-efficient ways of packaging may be implemented or new technology may be implemented in a particular market.