How Starbucks Cares about Environment - Essay Example

Due to increased competition, many organizations have resorted to focusing on strategic ways to develop and maintain competitive advantage. One of these ways involves the application of social responsibility with concepts such as environmentally friendly activities taking the lead. Starbucks has been on the frontline in its commitment to the environment. Starbucks believes that it is within its objectives to care for the planet. In addition, Starbucks believes that, since it relies on agricultural products, there is a high risk of being affected by climate change.

In this regard, Starbucks is committed to an endorsement of environmentally friendly business activities. For instance, since 2004, the company has been aggressive in pursuing strategies that could help address the problems of climate change. In addition, the company has helped farmers come up with measures that would keep them from farming activities that endanger the environment. Packaging wastes have been reduced by a way of introducing recyclable cups. In fact, recycling has been one of the primary principles of reducing waste generated by company stores.

The company’s goal is to implement front-of-store recycling by 2015. By 2012, the company had managed to have 153 front-of stores recycling. Nevertheless, the company has been cited calling for all parties’ responsibility to take care of the environment citing that some customers do not take personal responsibility to dispose of used materials in a responsible manner. However, the company has also focused on building environmentally sound stores as well as conserving energy. In summary, Starbucks has emphasized the need to take care of the environment and continued support to all stakeholders to take part in environmentally friendly activities.

In fact, the company has argued that instilling environmental measures such as recycling reduces its operating costs.