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Starbucks: Organizational Culture Assessment - Essay Example

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The author of the essay "Starbucks: Organizational Culture Assessment" casts light on business matters of the Starbucks Coffee Company. Obviously, Starbucks attracts a certain segment of the population that relies on specialty coffees and teas as a part of its everyday existence…
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Starbucks: Organizational Culture Assessment
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Download file to see previous pages Starbucks is an organization that encourages upward mobility. It was chosen because it is a Fortune 500 company that has a numerous amount of perks for its workers, including health insurance for workers that contribute twenty to forty hours of work per week. Not only that, but Starbucks has a “partners” system that encourages camaraderie and employee benefits. These benefits highlight the bonuses of being a worker at Starbucks, including having access to “partner numbers,” which are numbers that allow the worker to gain a certain percentage off on merchandise and coffee from Starbucks when they buy such things. There is a hierarchical system of management, with managers being at the top, and partners being the baristas who basically work shifts during the day in order to run the stores. Usually, baristas only make an average of $8 per hour if that, not including tips—before taxes. Another reason why Starbucks was chosen as an object of investigation was that of its streamlined marketing plan which has worked effectively in the U.S. and several foreign countries. “The same perfectly calibrated predictability…adds value to Starbucks products and lures millions of people to its stores every day.” Starbucks is a multi-national corporation that has become a multi-million dollar company within such a short time, that it is definitely a leitmotif for potential future companies that want to follow in its footsteps of success. Starbucks is definitely one company that should be watched, and that is why it was chosen to be analyzed. III. Description of Participants Interviewed (330 words) There were five participants interviewed. Three people were former managers at Starbucks, while two of the people interviewed were former Starbucks “partners,” also known as Starbucks baristas. Of those surveyed, 60% were completely satisfied with Starbucks corporate culture. Forty percent were unsatisfied with the corporate culture at Starbucks. Interestingly enough, the three people who were satisfied with Starbucks policy were only managers. The people who were unsatisfied were the baristas. The former managers said they enjoyed great benefits, great pay with five-figure salaries, and lots of added managerial benefits. Former baristas complained that there was too much drama and salacious gossiping that went on in Starbucks locations— ...Download file to see next pagesRead More
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