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Marketing Essays

Result for Subject Marketing:
19702 essays
Integrated Marketing Communications 3/1 Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Consumer promotions target end consumers and they are utilized by retailers to increase product sales (Boykin, 2013). In order to develop a brand, a manufacturer can use consumer promotions, such as, cash refunds, coupons,
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Evaluation of Effectiveness of Product Placement in Movies and Online Games Marketing Research Paper
8 pages (2219 words) , Download 2 , Research Paper
Free
Marketers and advertisers agencies have used the concept of product placements as a tool for marketing communication. According to the report, there are many factors which could contribute to the effectiveness of product placement. The most important measure of product effectiveness has been consumer memory.
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Exploring University of Leicester Students Perception of Healthy Eating and Food Consumption Marketing Essay
6 pages (2191 words) , Download 3 , Essay
Free
The pattern of food consumption is changing drastically among the population. But still, younger generations that are mainly students still eat too much junk food. Foods like pizza, chow mien, hot dogs, burgers, cold drinks, French fries, and any deep-fried foods can be considered junk food. These foods not only have very low nutritional values but also too much fat.
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Discussion Question Week 1 Damn Heels and the 4P's Marketing Assignment
2 pages (500 words) , Download 5 , Assignment
Free
Justify your responses. Product: Foldable flats (bendable and threaded) in three sizes (small, medium and large) and manufactured initially in black. These shoes would be packaged in a pouch and would be manufactured from “high quality
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Marketing Communications about advertising Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
This intense competition has influenced us to provide differentiated RTE food products that can vary from the other competitors. These products are especially for busy school or college students and
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Marketing Strategy and Success of Nokia Marketing Term Paper
9 pages (2250 words) , Download 2 , Term Paper
Free
The entrance of companies such as Apple and Samsung, however, gave Nokia a stiff competition in the mobile phone business. They focused on developing mobile phones supporting more software, innovatively providing people with Google-enabled phones through the Android feature (Chesbrough 2006, p. 38). 
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The Advantages and Disadvantages of Relationship Management Marketing Essay
6 pages (1697 words) , Download 2 , Essay
Free
Currently, the organization has to arrange tickets for their local music festival events. To date, they have successfully arranged ticketing for their shows through sales of wristbands. Then again, due to this, a significant cost had to be borne by the organization. This is particularly because they used to purchase wristbands in bulk from suppliers.
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Principles of Marketing Communications Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
Marketing communication can be understood as a critical subset of the overall marketing concept idealized and implemented by organizations across industries. Marketing communications helps in identifying and establishing the relationship of an organisation with its consumers as well as other stakeholders.
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Significance Of Customer Portfolio Management In Modern Business Environment Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
The concept of customer portfolio can significantly contribute to the firm's efforts to retain the profitable segments of its customers because customer portfolio is a potential way to achieve enhanced customer satisfaction. According to experts, "in much the same way that we can examine a portfolio of products or brands.
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Marketing management fresh and fresh Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
With intense competition in every industry, simply making customers aware of the products and services of the organization is a strategy that will result in an organization lost in the fog.
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Preparing the Marketing Audit for Market Entry Marketing Essay
7 pages (2580 words) , Download 2 , Essay
Free
Accenture has had significant operations in a few countries in Africa and has made business attempts in Tunisia. The Tunisian market has now become highly lucrative for businesses offering advantageous trade locations and tremendous scope for business activities. It is supporting free trade with the EU. In this scenario, the PESTEL analysis analyses the external business environment in Tunisia.
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The Relationship between Customer Value and a Companys Distinctive Capabilities Marketing Essay
5 pages (1340 words) , Download 2 , Essay
Free
Marketing refers to the process of informing customers of the value of the product or services. This is done with the aim of enhancing the sale of the product or service. It is considered as the relation between the customers’ need for a product or service and the response they elicit in the economy.
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Mission Statement and Marketing Research Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
A well stated mission should precisely state the organization history, dream, the value structure of management, the future of the external environment as well as the future corporate resources that will support the corporate
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Employability and Consulting Skills for Marketing Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
I have a strong educational background that makes me competent in marketing. My interpersonal skills and effective communication capabilities will prove to be a worthy human resource asset for your company. I believe that I can be a role player in the fulfillment of the objectives and corporate goals of the company.
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History of Wegmans Culture Marketing Essay
7 pages (1778 words) , Download 3 , Essay
Free
Without a structure and guiding force, it would be difficult to function, much less thrive.  It is important for an organization to define who they are as a company and why they exist.  This allows them to portray an image to their stakeholders, and the larger society, that will hopefully cause others to support them and keep them around for years to come.
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You decide Vancouver symphony orchestra Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
We also look forward to maintaining the loyalty of subscribers who have been there since September 86. Please note that survey on the respondents on average, most of
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Decision Making Process Model in Real Life Marketing Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
The author states that the consumer decision making process can be described as the several steps taken with regard to psychological determination of a final result according to the results obtained at each particular stage. By interviewing an individual one can determine the decision making process that they underwent.
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Social media platforms create a lot of value Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
These communication tools are very common and they are accessible to quite a number of people across the globe. Kotler & Armstrong (2010) call this kind of communication online marketing. It can be observed that social media platforms create a lot of value which is shared
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Carpooling apps marketing plan Marketing Essay
2 pages (500 words) , Download 5 , Essay
Free
Carpooling apps is likely to gain much market coverage due to its integration of technology in the growing transport sector. With 511 and LYFT as the main products and San Francisco state university as the host organization, it is worth to note that the technological application by the firm is likely to be sustainable with its internal management structure.
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The Position of Marketing Assistant Marketing Personal Statement
1 pages (250 words) , Download 2 , Personal Statement
Free
My education background and experience perfectly match the requirements in your advertisement, which makes me believe I can contribute a lot to your company. I am yet to graduate in June 2014 from the University of California, Davis with a Bachelor of Arts in Economics with a minor in Managerial Economics.
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The Cost of an Advertisement on Trade Marketing Essay
1 pages (352 words) , Download 2 , Essay
Free
Different advertisements have different costs. Several factors affect the cost of an advertisement in a DR magazine. These factors include the size of the advertisement, frequency of running the advertisement, color, and positioning of the advertisement.  Lager advertisements cost more than smaller advertisements. Similarly, the more the advertisement is going to be run, the more its cost.
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Observations of marketing aspects at a retail store Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
It has promoted the idea of helping people globally to save money and live a better life anywhere and anytime. Presently, it is serving about 245 million people through its retail and online retail stores (Walmart, 2013). I am a
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How to Attract and Retain Customers Marketing Essay
1 pages (310 words) , Download 2 , Essay
Free
From the episode, online interaction is useful because it relies heavily on the self-image created. In the video link shared by the participants, it is evident that everyone tends to display themselves in a particular way, which includes dressing, speech, and non-verbal communication. Video chats offer the opportunity to evaluate the sincerity of individuals by evaluating their behavior.
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Financial Projections Marketing Essay
1 pages (250 words) , Download 4 , Essay
Free
Budgets and expenditures are developed in the light of marketing expenditures and budgets required. Moreover, sales and revenue targets that are assigned to particular operations teams are also
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The Goal by Eliyahu M Geldratt Marketing Essay
6 pages (1645 words) , Download 2 , Essay
Free
Business life and private life can move together like a train that speeds on two parallel tracks and they impact each other for better or worse—this is the message Eliyahu Goldratt articulates in his novel “The Goal.” In a manufacturing plant, if there is a problem in one area, it is bound to lead to problems in the other areas as well.
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Wholefood Company evaluation Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The company is closer to customers and available at all times for their enquiries, because immediate feedback is given to customers. Additional information about stores and products can be posted on the social media platforms, for customers to understand the company
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Dividend Discount Model Marketing Essay
2 pages (580 words) , Download 2 , Essay
Free
People invest in companies to get their money back and then some. Dividends are one of the main ways companies return money to investors. Dividends are paid out in margins, and therefore are the most straightforward estimate of the future cash you can expect to receive.
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The Self-Sufficient Country in Fields Like Marketing Marketing Admission/Application Essay
11 pages (2750 words) , Download 2 , Admission/Application Essay
Free
As a young boy, I did not make friends easily, so when a boy who had just joined our grade school took an instant liking to me and decided he wanted to stick by side because in his mind we were friends, it came as a bit of a nuisance. But, being a polite young boy, I did not tell him to go away and even accepted an offer to go for lunch at his house.
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Ranging and Merchandising of a Selected Product Category at Tesco Marketing Case Study
9 pages (2250 words) , Download 4 , Case Study
Free
Tesco is replacing traditional food stores by supermarkets in different operational countries. The choice of the supermarket as a part of the selected food retail category is relevant as it is one of the major contributors in the growth of the economy. Tesco is the largest supermarket in the United Kingdom, and the food business is one of the key providers of the revenue.
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Strategy briefing paper regarding the strategic issue Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
It is important for the company get back the market share with the perfect strategy implementation and the investments in the research and development of the handset technology. With the advent of the internet
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Advertising and Marketing Communications Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The Pop Secret Popcorn brands include; 100 Calories Homestyle Popcorn, Extra butter Popcorn, 94% Fat Free microwave Butter Popcorn, Homestyle Microwave Popcorn and Homestyle Microwave Popcorn. In
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UNIQLO Japan Marketing Assignment
2 pages (500 words) , Download 6 , Assignment
Free
he company grow in its international operations and also improve its competitive advantage among other companies in the clothing and wear industry in other nations. The company came to existence first in Japan in the year 1963, in March. Its first store was in the year 1994,
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RXD Marketing Plan Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Their prime objective was to use the foldable wallet to design something that could be worn and make the feet more comfortable throughout the day. This was very successful making RXD to come up with
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Ten Ways to Create Shareholder Value Marketing Essay
1 pages (250 words) , Download 4 , Essay
Free
According to the paper, Rappaport reaches out to business executives regarding the manner in which shareholders’ value should be created in practical commercial contexts. According to Rappaport, it is the duty of managers, especially company directors and chief executive officers, to ensure that objective shareholders’ interests are prioritized. 
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Online Medical Platform American Well Marketing Assignment
1 pages (495 words) , Download 2 , Assignment
Free
One of the biggest advantages of this platform is that patients get to save a lot of time. Patients connect with physicians or specialists within minutes and do not have to visit the hospitals or clinics in person. This leads to resolving medical issues early hence a better quality of life for the patient and reduced costs in the end.
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Company Analysis from an Employee Perspective Marketing Essay
5 pages (1602 words) , Download 2 , Essay
Free
Microsoft's products include operating systems for smartphones and computers, phones, servers, and other intelligent devices. Amongst services, Microsoft provides service, productivity and business solution applications, software development and server and desktop management tools, online advertising, and video games (Microsoft, 2013).
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Industry Readiness for Going Global 1 Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
However, it was overtaken by Japan and China. The United States of America automobile industry is currently ranked second internationally in terms of volume. It estimated that the industry
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Business Plan, Which Is Bringing Body Implants To the Mass Market Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
This paper tells that biohacking is a well-known method of employing biology in the process of hacking. It includes a number of movements and practices that start with the Grinders. The Grinders are engaged in installing DIY body enhancements after designing a successful plan. It is also known as magnetic implants to the DIY biologists, who carry out gene sequencing at home.
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Methodologies for Achievement of Research Objective Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The local and central governments possess key information on the attitudes and tendencies of the local people towards staying out and exposing themselves to the direct sun as opposed to protection against the sun. Information regarding the attitudes and behavior of the people can also be found in New Zealand statistics and Health boards.
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: harleydavidson.com and the Global Motorcycle Industry Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Marketing through the internet helps to cover a large age group consisting of people in their 20’s to old folks who can access the internet.
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University Co-op Culture of Giving Back Marketing Essay
2 pages (637 words) , Download 5 , Essay
Free
University Co-op has not relented in providing support to crucial causes in society since it showed the first spirit of giving in 1911 with a donation of $10,000 to the construction of Gregory Gym (The University Co-op, 2013). Over 9 decades, the institution has widened its scope of giving back to society, touching on the most needy and sensitive portions.
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Mix strategy for Mobile Services Provider Vodafone Marketing Essay
13 pages (3250 words) , Download 3 , Essay
Free
The author explains that Vodafone is the largest telecommunications company, and its headquarters are located in Newbury, England. The company was formed in 1982 but has since established itself as a worldwide brand. The company is a joint venture between Racial Electronics and Millicom and the Hambros technology.
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The Price of Atlantic Bundle Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
Free
The trend of cost-plus with free software in the industry may result in resistance by Matzer. If he can be ensured that three aspects will be elaborated and that is a financial implication, the capability of the sales force to put into operation a pricing strategy and be able to deal with consumers’ objections, then Matzer should be okay.
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Case Study: Amway Developing Competitive Marketing strategies Marketing Case Study
1 pages (250 words) , Download 7 , Case Study
Free
This paper analyses the company’s marketing strategies, and how it utilizes them for markets and products’ development. The management for customer relationships is the expansion, maintenance, optimization and development of long-term jointly
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Introduction to E-Commerce Marketing Coursework
8 pages (2000 words) , Download 2 , Coursework
Free
The process of conducting commercial transactions over the internet is called E-Commerce. The businesses are extensively adapting to this practice because it is cost effective. The shift in the global economic paradigm has provided the businesses and customers to participate in the electronic marketplace.
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Allstar Brands Distribution Channel Marketing Essay
1 pages (250 words) , Download 5 , Essay
Free
The author states that the marketing management group consists of the brand manager, assistant brand manager, and a brand assistant. The responsibility of these is the development of the marketing strategy including any reformulation or line extension options. For the company to maintain its level of success, it ensures that it meets its goals.
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International Marketing Project 1/1 Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
tly sell their products locally as well as internationally and operate with international companies as either competitors or suppliers, which make their engagement in global issues more significant. The increasing use of English as an international language and the use of the
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The Management of the Rainforest Cafe Marketing Research Paper
5 pages (1542 words) , Download 3 , Research Paper
Free
Various organizations operating in different industries realize that the employees feel stressed due to the present day competitive scenario. An individual is also stressed as he strives to balance professional and personal life. The companies, therefore, organize parties and functions which can act as stress busters for the employees.
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Marketing Strategy of Pur Product Marketing Case Study
1 pages (250 words) , Download 2 , Case Study
Free
The introduced product of PUR is viewed to compete with the brand Brita. Some argued that the faucet-mount of PUR will disrupt pitcher product Brita, others believed that the product simply is establishing another market niche and finally other groups are convinced that Brita will simply have to do nothing to foster faucet-mounts.
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Ethnic Marketing Possibilities and Its Ethics Issues Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Hungary is an example of a segmented society following immigration in the past centuries and the ethical mix is important to enterprises’ marketing strategies. The researchers investigated the applicability of ethnic marketing among Germans in Hungary with a focus on the group’s identity and the effects of the identity on consumer behavior. 
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