Free Marketing Essay Examples and Topics | Page 249

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The issues that the director of marketing has to deal with include the following, brand sales, brand contribution and brand equity. Brand sales involve the sales to customer san how they can be increased in order

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Marketing Planning and Strategy (M7_1) Marketing Assignment

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t to be more superior that the competitors’ like the OnStar of GM which is of less features compared to the market friendly Sync (Pride & Ferrell, 2012). Ford is also in a good competitive standing owing to its elimination of many brands and narrowing down to highly

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The Efficiency Level and Quality Production Factors Marketing Essay

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The level of employee empowerment, job satisfaction, job motivation, quality of training, workplace equity, and diversity positively influences the quality of services provided by the employees of a company. External market factors such as sudden price rises and globalism adversely affect the quality of services provided by the employees in an organization.

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Amazon Marketing Communication Marketing Essay

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This research will begin with the statement that in the present market, the manner in which an organization communicates with its customers is essential for competitive advantage. Marketing communication is also an important factor, which helps an organization to survive in the market. Marketing communication comprises of two main players traditionally, the customer and the producer.

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International Consumer Behavior Analysis Marketing Assignment

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Consumer behavior relies on the particular buying habits that are characteristic of the consumers themselves (Saito 34). Various researches that have been carried out on this subject have concluded that it is hard to make accurate predictions about consumer behavior. This is because; people have different preferences and tastes that change from one place to another and across generations.

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The Apple-Beats Deal - Things You Should Know Marketing Case Study

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Based on a report released in 2014 by IBIS world market research, the headphone industry has annual revenue of $2 billion and the growth potential of 8.4% annually. The industry employees more than 20,000 people though most of the businesses are small scale with insignificant influence beyond their states.

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Research paper about lululemon Marketing Research Paper

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tage of the products sold for other activities other than Yoga, will increase as the company tries to widen its range of products in addressing other sporting activities. Founded in the year 1998, the founder had some marketing and snowboarding experience and thus began to

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Gloria Jean's Digital Marketing Strategy Marketing Assignment

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The company should work hard to incorporate the people process into its system. Through this, the sales-related inquiries and customer-support inquiries that are inbound are made effective. The company should also introduce FAQ and feedback links on the website to improve the online services, especially on deliveries.

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Exploitation of Human Instincts and Emotions During Marketing Marketing Assignment

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Understanding the consumer journey is important for organizations as it leads to customer satisfaction. The consumer journey is important in creating an understanding regarding the interaction of the consumers with the organization. Most organizations use the consumer journey for the purposes of obtaining improvement opportunities.

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OMM 615: Week 5 DQ 1 Marketing Assignment

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The types of the marketing materials, in this case, include the fliers, catalogs, and mailers. The marketers communicate directly to the consumers also via text messages. It is usually done by companies having smaller marketing

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Opportunity Analysis of New Business Venture Marketing Essay

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The saturated nature of the global business environment makes it very important that any new business venture be one that is rooted in the foundations of sound opportunity analysis (Remmers et al., 2014). This is because, with such sound opportunity analysis in place, it is possible to identify the most unique and innovative business ideas that can penetrate the saturated market.

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Cottle-Taylor Strategic Position Marketing Case Study

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Competition in the oral care products industry in India is rather stiff. There are a number of oral care products providers that are operating in India, such as Hinda-Dalton, Sandia, and Aspire Oral Care Pvt. Ltd. Most of Cottle’s competitors had diversified their services prior to Cottle’s entry into India.

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Vodafone in India Marketing Research Paper

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The telecom landscape in India is one of the sectors that are growing at the fastest rate. The country has one of the largest population demographics in the world and thus provides a huge market for the telecom companies. The competitors in this sector compete fiercely with each other to capture the largest market share.

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How a Franchisor can Enhance Franchisee Satisfaction Marketing Coursework

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There are some sectors that have been highly competitive in the franchise business, for instance, the food industry. However, firms rely heavily on expansion by a mix of franchising, and company-owned outlets instead of expanding company-owned outlets. Explanations are offered by most of the literature in the agency theory.

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Interview about Tutor Central Mobile Application Marketing Essay

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Though the services offered by independent tutors are expensive, going for about $40 per hour, one is guaranteed of better services. The services offered were from a qualified individual, PhD level. According to Hock, Pulvers, Deshler & Schumaker, tutoring programs are key to improving the outcomes of students (172).

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Destination Marketing Strategy: Patagonia Marketing Essay

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The development of the travel and tourism marketing process has been generated from various factors but the concept of destination marketing is the contemporary emerging trend supporting the growth of the industry. The concept of destination marketing has not only enhanced the scope for the travel and tourism firms but has also contributed towards enriching the economic and social values.

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Types of Market Research to Undertake Marketing Essay

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Research will be carried out to determine the level of market penetration by the company and the likelihood of reaching the most remote prospective customer. By facilitating research for market penetration by the company, the company will be ensuring that the current market share is maintained and stretched if possible.

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Electronic arts in 2007: retain its global lead in video game software Marketing Essay

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It has a design staff of 4100 people spread across various centers around the world. Tacit knowledge acts as a big barrier leading to inimitability because it is really a very complex process to accumulate such talent

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Module one discussion board Marketing Essay

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With increased diverse society, the market imperatives vis-à-vis changing preferences of people, target segmentation, consumption trends and macro factors become vital issues that need to be addressed for fulfilling clients’

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Case study (quize) Marketing Essay

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utilities may take any typology of the eight generic product benefits; they are functional, social, affective, situational, holistic, hedonic, aesthetic and epistemic (Lai, 1995). As far as the rush of around 2000 to get at least one piece of Apple’s newly launched iPhone 4S

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Emotions at the Workplace Marketing Assignment

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Organizational climate is the process of quantifying the organization’s culture. It is more than organizational culture. It is a set of properties of the environment of work which is regarded as indirectly or directly by employees, that is assumed to be a great force responsible for influencing the behaviors of an employee.

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Investment Bank Analysis Marketing Research Paper

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In 2011, BC’s real GDP got a growth of 2.9% which expand by 3.2% than previous year. The economical growth has recovered positively after the global financial recession of 2008. BC got the success in the areas like international trade, export and import.

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Discriminations in Apartment Complexes Marketing Case Study

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What I can recommend for management is that they should adhere to a “fair share” of the metropolitan area’s African American tenants. They should not use the inability of African Americans to pay rent on time as an excuse. That is, they should give all people equal chances regardless of their race or gender.

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The Entry Strategy and Marketing Strategies Marketing Outline

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It will involve market Penetration into the UK market. Secondly, there will be market development of the product in the UK. Thirdly, there will be product development of the American hot dog cart into the UK market. Lastly, the American hot dog cart will be exposed through a stage of diversification to improve on the carts used for transporting hot dogs.

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Statistic project Marketing Assignment

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Considering this, it is important for Yoplait to expand its market base for Greek yogurts as Greek is now occupying 35% of all yogurt sales. By adding more flavors, Yoplait can become more flexible as it is now catering to

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What Is the Marketing of Pampers Diaper Product and Why Is It Marketed in This Way Marketing Assignment

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The brand Pamper enhanced its position and distinctiveness due to its exclusive and healthy products of babies of different sizes. This concept acted as a boon for the organization thereby amplifying its reputation in the market among others. It also helped in improving its profitability and image in the market, within a very small time span.

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Market Segment Analysis Marketing Essay

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Eating out has become a famous trend in the Western world. Each day individuals buy from restaurants for different reasons. Some people go to have meetings, enjoy fine cuisine, celebrate a life event, and escape having to cook meals. Canada, being a multicultural country, offers a wide variety of ethnic food that caters to people belonging to diverse religious and cultural backgrounds.

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JetBlue Airways Success Story Marketing Case Study

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The airline has started using secondary airports. While this may not be the same as using the other airports, it ensures that it has more flight slots as the traffic in these secondary airports is kept to minimal hence no congestion or competition. The decision to use of single fleet operation may seem like a weakness but the culminate advantages it has to outdo the weakness aspect.

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4Ps of Company GAP 360 Marketing Essay

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The company GAP 360 is into providing tourism packages to people especially into adventure tourism. The company GAP 360 has in total of 360 packages and it covers New Zealand tours, road trips in America, Fijian Fun, and adventures in Asia. All of these five trips include the best of facilities and cover most of the tourism and adventures places (Habiyaremye and Miller, 2013, pp.6-7).

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The Service Encounter Diaries Marketing Essay

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Prior to arriving at the café, I had moderate expectations and was mainly going there based on recommendations from friends and the fact that it was quite inexpensive. Upon being greeted and seated, I instantly felt that the individual working at the restaurant as a greeter had little interest in my business.

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Lonely Planet Guides Global Explorers Marketing Essay

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How would Lonely Planet develop future strategies for entering new markets, especially those areas that have not been explored in their previous travels? Would the current strategy of selective customization with accommodation to local tastes still apply? Is there really no such thing as global?

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Communication in Economics Marketing Essay

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The year 2013 showed remarkable economic recovery in terms of the GDP growth rate barring the last quarter when the US GDP rate slightly declined. Overall, on year to year basis, the US economy registered

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Segmentation and Consumer and business buying behavior Marketing Coursework

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For instance, the major game is a sports car race, whereby a suspected criminal is trying to run away from the police officers. This segmentation variable is appropriate, because it is children who are attracted to video games, and it playing these games is part and

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Analysis of Disneys Powerful Marketing Machine Article by Ryan Tracy Marketing Essay

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One of the personal points of interests drawn from the article is the fact that success in product or service marketing can be made much easier by diversifying the areas of interest to be as wide as possible. Disney has interests in a wide array of fields, and this makes it much easier for it to successfully market most of the products.

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The Creative Marketing Assignment

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Therefore, there is a need for accuracy for future developments so as to maximise customer retention and satisfaction (Kasavana & Cahill, 2003), which has led to the development of the MRD product that

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Globalisation for Fashion Brand Charlotte Olympia Marketing Essay

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Incidentally, the consumer behaviors are similar in different states, and this allows different establishments to use identical methods in different marketplaces. For example, the management of Levi’s creates an emotional connection to enhance the relevance of the brand in different markets and guarantee loyalty.

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Marketing research Marketing Term Paper

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Then they have to identify their targeted customers then conduct multiple researches to identify their needs and preferences. 2. The United Way agency in your town has contacted you because it has been experiencing declining donations.

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Target Market for the Monster Energy Company Marketing Essay

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The new product introduced by the company differs in terms of new forms, flavors, package sizes, colors, and ingredients. Monster understands the need for energy in one’s life. In earlier days all advertisements of the company were male-oriented but in later stages, it even shifted towards the female market segment.

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Global Marketing Strategies for the Futures Market Marketing Case Study

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The firm concentrated on the housing market and survived a market downturn in the 1980s courtesy of diversification and creating an alliance with Creative Aquatics which ultimately gave the parent company a firmer grip of the recreational facilities market. Creative Aquatics provided aquatics programming and technical operations expertise to complement the design and planning skills at S/M.

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Restructuring Asean: A New Approach of Co-Operation between South East Nations Marketing Thesis

57 pages (10187 words) , Download 3 , Thesis

Regionalism turns out to be a procedure formed by the rate of globalization and liberalization that will need the management and growth of connection and associations with the outside world at several stages. The responsibility of regionalism will be to make sure that certainty in security as well as financial spheres.

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Building Supply Chain Relationships Marketing Essay

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These two characteristics differ in the point that mostly short-term relationships are the kind that was employed in GM, Microsoft, Hollywood motion picture industry and the Hong Kong container terminals.

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Evaluating Market Potential and Targeting Audience Marketing Research Paper

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Despite the financial crisis that the world experiences today, a segment of the mobile phone market has been emerging and is growing healthy over the course of years. The dual-SIM handset market which aims to offer consumers access to two different numbers proves to be successful in the different geographical market.

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International Luxury Fragrance and Toiletry Brand Pink Company Marketing Case Study

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The target market for Pink (The brand) ranges from older women to teenage girls. The affluent market in the USA, Japan, China, Europe, the Middle East, and India is our target. An overwhelming boom in female employment market also boosted the fragrance industry and it is more likely to be accessible by every age group.

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Latino Marketing and Advertising Consulting and Trends Marketing Essay

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The author states that this trend, among other trends involving the Hispanic community, has been influential in determining how the said community is being served by networks, not only on TV, but also in other media, e.g., print, movies, and electronic, as well. This has shaped Hispanic behavior towards mass communications.

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Promoting the Evaluation of Health Marketing Essay

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These findings are perfectly relevant not only in Malaysia, but in all developing countries, wherein people develop unhealthy behaviors such as too much work, too much-processed food, too much liquor, smoking, etc. Aside from this, the study also shows the effect of culture on changing people’s behavior.

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The Plan of Expanding Marks&Spencer in Pakistan Marketing Case Study

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Marks and Spencer is a British retailer headquartered in London. The new chief executive of the company has revealed the 2010 plan of the company which describes that Marks & Spencer aims to improve the overall company’s image and target sales between £800m and £1bn from international operations (Newstatesman, 2010).

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Problem Solving and Decision Making in Customer Service Interactions Marketing Assignment

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The accounts receivable department that you manage has been having problems with customers not paying their bills on time. An additional problem is that numerous customers are sending the wrong portion of their bill with their payment. It has been suggested that the real problem is that the billing statement needs a new, more readable look.

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Analysis of Marketing Strategies Marketing Assignment

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Sony Corporation is said to be a pioneer of the marketing technique of Market Skimming. This technique makes full use of new offerings bring introduced in the affluent markets and then slowly coming down in price to capture the bigger middle-class markets. It pursued the same strategy with its high definitions of television in the 1990s.

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Marketing Strategies of Express Vending LLC Marketing Research Paper

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The company will penetrate the vending industry by introducing unique and technologically advanced vending equipment; the initial routes that will be used by the company comprise the Central and Southern regions of Florida. The main aim of Express Vending LLC is to be the leader in introducing a complete range of the best quality and innovative restaurant equipment and vending machines.

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Marketing strategy and management Marketing Coursework

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The major implication of this is that the company may choose to reduce the price of the product for different purposes such as to undercut the competition from other producers of the same product. The company will consequently

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Marketing Essays