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Marketing Essays

Result for Subject Marketing:
19930 essays
Differences between Three Types of Research Designs Marketing Essay
6 pages (1726 words) , Download 4 , Essay
Free
Exploratory research is performed by a researcher when he has relatively little information about the basic issues of the research. It is more appropriate only when the researcher has to gain a basic understanding of the nature of the problem. With exploratory research design, the researcher will be able to discover new relationships, patterns, themes, ideas etc.
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Subway Franchise Marketing Article
1 pages (250 words) , Download 2 , Article
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According to the study the options encompass satellite locations, non-traditional locations, school lunch program areas, national park locations, airport terminal locations, and community development program locations. The franchise has set different franchise fee. The investors in the United States and Canada pay $15,000 as franchise fees.
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International Marketing - The Harvey Nichols Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
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From the time when it opened its doors in Knightsbridge in the year 1831, Harvey Nichols has majorly focused on the need to understand the demands of the ever-fluctuating market, thereby dealing in cutting-edge designer brands and luxury retail (International Marketing Theory and Conference 2011, pg. 83). 
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Integrated Marketing Communications strategy for John Lewis Departmental Stores Marketing Essay
18 pages (5253 words) , Download 4 , Essay
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The promotion of a brand depends on how an organization packages and communicates that brand. The strategy of communicating brand involves the promotion of the aesthetic values associated with the brand. Therefore, brand communication involves creating awareness, creating the sensory experience, and reaching out to the consumers (Schultz et al., 2003).
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Retail marketing case study Marketing Essay
2 pages (500 words) , Download 3 , Essay
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Both Family Dollar and Dollar General open new stores at rates surpassing one store a day. From this, it is clear that both Dollar General and Family Dollar are growing the number of stores too fast. The fast store
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The Profitability of Advertising on Media Marketing Essay
2 pages (500 words) , Download 2 , Essay
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The costs of putting an advertisement on TV usually vary widely depending on the station used and the time of the day. It can also depend on the length of an advert in terms of time. If a company decided to have their advert aired on ESPN during the program “Monday Night Football,” then they will have to consider paying $408,000.
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A Market Systems Peculiarities Marketing Essay
1 pages (303 words) , Download 2 , Essay
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The three basic market systems are Perfect Competition, Monopoly, and Oligopoly. Perfect Competition is a market system defined by a number of buyers and sellers, similar type of products, and a low cost of production. In Perfect Competition, the role of an economist is to identify the barriers that may hamper the free play of demand and supply. 
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Marketing Communication Marketing Report
6 pages (1776 words) , Download 2 , Report
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Marketing Communication helps in impacting the consumers at a minimal cost. Presentation of the message to the target market by various media and cues so that the customers respond to it favorably is the prime purpose of any marketing communication. This can generate market feedback for further improvement of the products and thereby can increase sales.
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The Main Characteristics of a Marketing-Oriented Organization Marketing Assignment
14 pages (3922 words) , Download 2 , Assignment
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As opposed to the centralized organizations where the top management’s focus on making profit translates into pursuing of selling concept by the managers, the decentralized nature of the Virgin company allows the managers to amply assess the needs of the customers and then bring forth the desired products. 
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Restrictions on American Imports of Japanese Autos Marketing Essay
2 pages (527 words) , Download 3 , Essay
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Japan's industry increased competition has led to government injunctions such as implementing tariffs and quotas on foreign automobiles as well as playing a role in the failure and subsequent bailout of General Motors. The lack of protection against Japanese automakers likely had very little to do with the financial collapse because imposing tariffs would have had as much downside economically.
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Committing the Best Mistakes in Life Marketing Essay
2 pages (515 words) , Download 6 , Essay
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I was in Italy working on a project which involved a marketing drive for a newly launched product. This was my first time that I got a project to complete my own within the budget. It was a new drug in the market with limited allocation for its marketing. The whole campaign was to be evolved within the budget that was a few thousand dollars. And I had to spend it very carefully.
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Similarities and Differences of Apple and MatsSoft Marketing Essay
4 pages (1386 words) , Download 2 , Essay
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Every company would want to have a brand that is recognizable. The benefits of a recognized brand appear in the form of increased market share, increased sales and most importantly, increased awareness (Binder & Witt, 2011). In this section of the study, the positioning and branding strategies of   Apple and MatsSoft will be discussed and analyzed.
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Ethical Dilemma in Marketing Marketing Essay
1 pages (353 words) , Download 3 , Essay
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In most scenarios, there is a lot of ambiguity in an ethical dilemma. Therefore, misleading adverts can be a form of an ethical dilemma. A great percentage of the world population has either direct or indirect contact with tobacco products. Health specialists confirm that tobacco is among the leading causative agents of cancer and other cardiovascular diseases.
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Expatriates in Kuwait Marketing Essay
6 pages (1590 words) , Download 2 , Essay
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Foreign workforces over the years took the opportunity very gladly and flooded the country in legal and illegal ways. It affects the country’s local employment condition. Recently in the last few years, the nation is focusing on domestic developments. Domestic employment generation is one of the topmost priorities of the Kuwaiti Government.
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Marketing Distribution and Pricing Marketing Coursework
4 pages (1083 words) , Download 2 , Coursework
Free
If it is a single entity, then the distribution will mainly supply the prepared food to the customers. That will be the main delivery issue which has to be decided upon. The best way to distribute the product to the end customer would be to have a home delivery system which is a very common and easiest approach.  
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Supermarkets Inc Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
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rvices from point of origin to the final customer, and encompasses functions such as warehousing, inventory management, transportation, and logistic information management (pages 321-329). Use an example (or examples) from the video to highlight EACH of these important
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Collection and Delivery of Letters and Packages Marketing Essay
1 pages (370 words) , Download 2 , Essay
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Several departments integrate ground and air networks to provide a wide range of door-to-door deliveries.  Where items are shipped internationally express delivery providers are involved in custom clearance procedures.  This involves payment of the required duties and taxes.  
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OMM 615: Week 5 DQ 2 Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
The century has seen existence of a generation with varying perception and approach to marketing (Ogden, 2014). In addition, the information technology has been a cutting edge invention that swept the world at large. Among the generations worth analyzing a proper
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Marketing Analysis of Tesco Marketing Assignment
14 pages (3924 words) , Download 3 , Assignment
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Firstly, segmentation, targeting, and positioning play a critical role in terms of dividing the heterogeneous markets into smaller groups. Products or services are developed in such manner that it is able to satisfy needs or wants of customers. The positioning of the company is to offer a quality and diverse range of products and services at the least price possible.
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Consumer Behavior and Consumer Buying Decisions Marketing Coursework
6 pages (1610 words) , Download 2 , Coursework
Free
Marketers continue to show a preference for brands. A brand has a holistic appeal since it has some values, which each product under the brand upholds. Apple and Nike, for example, are brands. Such companies can introduce new products and would promote them easily without the price posing any threat to the profitability of the respective brands.
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Assessing the Outcomes of Generation Y Customers Loyalty Marketing Literature review
11 pages (3467 words) , Download 2 , Literature review
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The banking sector has not been exempted because the industry has undergone tremendous changes coming from structural, regulatory, and technological factors. These financial institutions have been under pressure because of the intense competition and slow growth rates. The players in this sector have been struggling to come up with strategies.
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Foundations of Marketing Marketing Essay
6 pages (1500 words) , Download 2 , Essay
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A company can choose from five alternative concepts or orientations as production, product, selling, marketing or societal marketing orientation as the basis of its marketing activities.
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Marketing Ethics: Proctor and Gamble Marketing Case Study
8 pages (2383 words) , Download 2 , Case Study
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Reactive marketing strategies which are defined as defensive strategies would be put into place whenever the practices of Proctor and Gamble would come into question. In the case of having offended its customers, Proctor and Gamble would have to make sure that these strategies are in place such as those which are enforced by competitors. 
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Marketing Strategies for Reaching Teens Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
These attitudes reveal no product or brand loyalty and their perception of not being influenced by others. Therefore, it is not a great idea to market aggressively to teenagers.In addition, Mediamark (2003) also indicated that market challenges influence teenagers’ buying behavior.
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Experience about the movie The Greatest Movie ever sold by Morgan Spurlock Marketing Essay
1 pages (250 words) , Download 2 , Essay
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The stakeholders Morgan Spurlock has a history of making films of such topics, while his earlier movie was focused on the cause and effects of fast food, this one seek to get an insight of how the advertisements have penetrated into every walk of
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Decision Making in the Simmons Bank Marketing Essay
6 pages (1777 words) , Download 2 , Essay
Free
The advantages of a mystery shopping programme far outweigh the disadvantages, some of which are avoidable and some of which are minor issues but still worth noting. By evaluating the service customers receive, evaluating the conclusions and implementing the necessary changes, Simmons Bank can aim for higher customer retention levels.
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De Beers' recommended strategy Marketing Case Study
1 pages (250 words) , Download 12 , Case Study
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ould undertake first is strategy # 3 as the company’s business model to control and manage the amount of inventory to be sent in the market is no longer effective and the company needs to adopt new ways to regain its hold on the described business model and to stay
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The Behavior of the Buyer Marketing Essay
1 pages (250 words) , Download 4 , Essay
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Consumers make buying decisions at every level of consumption, a scenario that marketers seek to evaluate, assess, and analyze in order to place products and services at a central position where sales are quickly and effectively realized. The buyer behavior of consumers works on the principle of rationality.
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Marketing Plan Marketing Term Paper
11 pages (2500 words) , Download 4 , Term Paper
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The author states that the recent economic downturn has made the current consumer base to change the grocery-shopping trend. The current customer base includes young singles; younger childless couples and mile aged childless couples. On equal measure, the current target audience includes the married women with children and busy mothers.
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Marketing case analysis Marketing Essay
2 pages (500 words) , Download 2 , Essay
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The issues that the director of marketing has to deal with include the following, brand sales, brand contribution and brand equity. Brand sales involve the sales to customer san how they can be increased in order
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Marketing Planning and Strategy (M7_1) Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
t to be more superior that the competitors’ like the OnStar of GM which is of less features compared to the market friendly Sync (Pride & Ferrell, 2012). Ford is also in a good competitive standing owing to its elimination of many brands and narrowing down to highly
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The Efficiency Level and Quality Production Factors Marketing Essay
11 pages (3233 words) , Download 2 , Essay
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The level of employee empowerment, job satisfaction, job motivation, quality of training, workplace equity, and diversity positively influences the quality of services provided by the employees of a company. External market factors such as sudden price rises and globalism adversely affect the quality of services provided by the employees in an organization.
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Amazon Marketing Communication Marketing Essay
13 pages (3250 words) , Download 5 , Essay
Free
This research will begin with the statement that in the present market, the manner in which an organization communicates with its customers is essential for competitive advantage. Marketing communication is also an important factor, which helps an organization to survive in the market. Marketing communication comprises of two main players traditionally, the customer and the producer.
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International Consumer Behavior Analysis Marketing Assignment
5 pages (1584 words) , Download 2 , Assignment
Free
Consumer behavior relies on the particular buying habits that are characteristic of the consumers themselves (Saito 34). Various researches that have been carried out on this subject have concluded that it is hard to make accurate predictions about consumer behavior. This is because; people have different preferences and tastes that change from one place to another and across generations.
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The Apple-Beats Deal - Things You Should Know Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
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Based on a report released in 2014 by IBIS world market research, the headphone industry has annual revenue of $2 billion and the growth potential of 8.4% annually. The industry employees more than 20,000 people though most of the businesses are small scale with insignificant influence beyond their states.
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Research paper about lululemon Marketing Research Paper
2 pages (500 words) , Download 14 , Research Paper
Free
tage of the products sold for other activities other than Yoga, will increase as the company tries to widen its range of products in addressing other sporting activities. Founded in the year 1998, the founder had some marketing and snowboarding experience and thus began to
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Gloria Jean's Digital Marketing Strategy Marketing Assignment
13 pages (4039 words) , Download 9 , Assignment
Free
The company should work hard to incorporate the people process into its system. Through this, the sales-related inquiries and customer-support inquiries that are inbound are made effective. The company should also introduce FAQ and feedback links on the website to improve the online services, especially on deliveries.
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Exploitation of Human Instincts and Emotions During Marketing Marketing Assignment
4 pages (1144 words) , Download 2 , Assignment
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Understanding the consumer journey is important for organizations as it leads to customer satisfaction. The consumer journey is important in creating an understanding regarding the interaction of the consumers with the organization. Most organizations use the consumer journey for the purposes of obtaining improvement opportunities. 
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OMM 615: Week 5 DQ 1 Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
The types of the marketing materials, in this case, include the fliers, catalogs, and mailers. The marketers communicate directly to the consumers also via text messages. It is usually done by companies having smaller marketing
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Opportunity Analysis of New Business Venture Marketing Essay
8 pages (2775 words) , Download 2 , Essay
Free
The saturated nature of the global business environment makes it very important that any new business venture be one that is rooted in the foundations of sound opportunity analysis (Remmers et al., 2014). This is because, with such sound opportunity analysis in place, it is possible to identify the most unique and innovative business ideas that can penetrate the saturated market.
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Cottle-Taylor Strategic Position Marketing Case Study
7 pages (1928 words) , Download 2 , Case Study
Free
Competition in the oral care products industry in India is rather stiff. There are a number of oral care products providers that are operating in India, such as Hinda-Dalton, Sandia, and Aspire Oral Care Pvt. Ltd. Most of Cottle’s competitors had diversified their services prior to Cottle’s entry into India.
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Vodafone in India Marketing Research Paper
7 pages (1750 words) , Download 3 , Research Paper
Free
The telecom landscape in India is one of the sectors that are growing at the fastest rate. The country has one of the largest population demographics in the world and thus provides a huge market for the telecom companies. The competitors in this sector compete fiercely with each other to capture the largest market share. 
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How a Franchisor can Enhance Franchisee Satisfaction Marketing Coursework
9 pages (2250 words) , Download 2 , Coursework
Free
There are some sectors that have been highly competitive in the franchise business, for instance, the food industry. However, firms rely heavily on expansion by a mix of franchising, and company-owned outlets instead of expanding company-owned outlets. Explanations are offered by most of the literature in the agency theory.
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Interview about Tutor Central Mobile Application Marketing Essay
1 pages (281 words) , Download 2 , Essay
Free
Though the services offered by independent tutors are expensive, going for about $40 per hour, one is guaranteed of better services. The services offered were from a qualified individual, PhD level. According to Hock, Pulvers, Deshler & Schumaker, tutoring programs are key to improving the outcomes of students (172).
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Destination Marketing Strategy: Patagonia Marketing Essay
11 pages (3886 words) , Download 3 , Essay
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The development of the travel and tourism marketing process has been generated from various factors but the concept of destination marketing is the contemporary emerging trend supporting the growth of the industry. The concept of destination marketing has not only enhanced the scope for the travel and tourism firms but has also contributed towards enriching the economic and social values.
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Types of Market Research to Undertake Marketing Essay
6 pages (1500 words) , Download 2 , Essay
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Research will be carried out to determine the level of market penetration by the company and the likelihood of reaching the most remote prospective customer. By facilitating research for market penetration by the company, the company will be ensuring that the current market share is maintained and stretched if possible.  
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Electronic arts in 2007: retain its global lead in video game software Marketing Essay
2 pages (500 words) , Download 4 , Essay
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It has a design staff of 4100 people spread across various centers around the world. Tacit knowledge acts as a big barrier leading to inimitability because it is really a very complex process to accumulate such talent
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Module one discussion board Marketing Essay
1 pages (250 words) , Download 2 , Essay
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With increased diverse society, the market imperatives vis-à-vis changing preferences of people, target segmentation, consumption trends and macro factors become vital issues that need to be addressed for fulfilling clients’
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Case study (quize) Marketing Essay
3 pages (750 words) , Download 2 , Essay
utilities may take any typology of the eight generic product benefits; they are functional, social, affective, situational, holistic, hedonic, aesthetic and epistemic (Lai, 1995). As far as the rush of around 2000 to get at least one piece of Apple’s newly launched iPhone 4S
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Emotions at the Workplace Marketing Assignment
16 pages (4694 words) , Download 3 , Assignment
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Organizational climate is the process of quantifying the organization’s culture. It is more than organizational culture. It is a set of properties of the environment of work which is regarded as indirectly or directly by employees, that is assumed to be a great force responsible for influencing the behaviors of an employee.
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