Nobody downloaded yet

Marketing Communications about advertising - Assignment Example

Comments (0) Cite this document
The aim of this advertisement is to introduce a new fast moving consumer product to the Singapore market and increase its brand awareness through adoption of several unique promotional strategies. Now-a-days, the ready-to-eat foods have varied a lot. This particular industry has…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.5% of users find it useful
Marketing Communications about advertising
Read TextPreview

Extract of sample "Marketing Communications about advertising"

Download file to see previous pages It is important for an organization to identify potential customers before the introduction of the products based on the nature and characteristics of the products. Appropriate target audience for this particular advertising has been provided below.
“I have a busy daily schedule and I am really concerned about my good health. I have heard about these types of products, but never heard about these newly developed low in fat RTE products. I would like to experience these products, if these are really good and hygienic for my health”.
Major objective of this advertisement is to create significant brand awareness of the newly launched RTE products in the minds of the target customers in Singapore. The organization will ensure supreme quality of products in competitive price level. The measurable objective is to breakeven within 6 months and become one of the preferable products in Singapore Market.
The particular behavioral outcome of this advertisement is to create awareness about the brand among the people. The organization should try to become leader by create awareness among target audience through this campaign. We should try to ensure high brand recall through this campaign.
It is important for an organization to position the brand according to the nature and characteristics of products and target customers. “To the busy individuals, who have great value for each and every second in your daily life, our RTE products have been tested and resulted as low fat and healthy products within the RTE food industry. You can stay safe and healthy if you consume our products. In addition to this, we will offer these products in economic price level to back your earning level”. – Brand Position Statement.
The message would be developed is to choose our RTE products if they want to consume high quality food products in limited time period. Teenagers and young adults are our major target customers. Therefore, we would like to ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Marketing Communications about advertising Assignment”, n.d.)
Marketing Communications about advertising Assignment. Retrieved from
(Marketing Communications about Advertising Assignment)
Marketing Communications about Advertising Assignment.
“Marketing Communications about Advertising Assignment”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing Communications about advertising

Effectiveness of Controversial Advertising (Marketing Communications)

...?Introduction According to The Chartered Institute of Marketing (n.d marketing is “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” This definition emphasizes that there is a need for the management to provide products and services that would satisfy the different needs of consumers and organizational objectives in a profitable way. Although marketing had becoming more complicated as time goes by still its focus remains the same, to serve and satisfy customers, take advantage over competitors, and maximize profit. Marketing is not just about selling but also advertising...
6 Pages(1500 words)Essay

Integrated Marketing Communications and Advertising

..."Integrated Marketing Communications and Advertising" One of the most important functions in business is marketing. It requires that the s'needs and benefits they seek are understood very well. It is a process in which products and values are exchanged to satisfy the needs and wants of the individuals or groups. Marketing constitutes of integrated marketing communication which is a process that uses all the marketing communication channels like advertising, sales promotion, direct marketing and public relations to work together in promoting a brand or a...
2 Pages(500 words)Essay

Marketing communications one of the most important and effective components of promotional mix. An advertising strategy is a campaign developed to communicate ideas about products and services to potential consumers. (Alexander Hiam and Charles D. Schewe, p.256). Contrary to popular belief even a small business with limited resources can be able to develop a highly effective advertising campaign by focusing on the right target market, utilizing the appropriate channels, being creative and planning accordingly. Advertising strategies are generally developed to achieve some or all of these goals: 1) To promote awareness of a business and its product or...
12 Pages(3000 words)Essay

Advertising and marketing communications

...what meaning consumers give to advertising is an important task for students of marketing communications, irrespective of whether or not they believe communication to be an exchange or transfer of meaning or the stimulus of meaning creation. A common problem like OBESITY it is always advisable to choose medium like print or television in simpler words highlighting the consequences. HEALTHY EATING AND EXERCISES: THE RIGHT SOLUTION Are you concerned about it Without a change in diet or exercise patterns, childhood obesity can lead to life-threatening conditions including diabetes, high blood pressure, heart disease, sleep problems, cancer, and...
11 Pages(2750 words)Assignment

Advertising and marketing communications

...are fragmented in many firms, with potentially damaging consequences. For example, advertising directors and sales-force managers may come into conflict over resources, or the sales force may not be adequately informed about the details of a particular sales promotion effort. This wouldn't happen if the elements comprising promotion were part of an integrated marketing communication (IMC) effort, a strategic business process used to plan, develop, execute, and evaluate coordinated communication with an organization's public. IMC begins with a strategic planning effort designed to coordinate promotion with product planning, pricing, and distribution, the...
10 Pages(2500 words)Essay

Advertising and Marketing Communications

...Advertising and Marketing Communications To start with, advertising and marketing is all about conveying a single, unified message down to the targetaudience in a manner which meshes along well both with the client’s budget as well as the aspirations and expectations of the people for whom the brand is being marketed or advertised. It is formed on the basis of psychological and physiological movements which are studied by the advertising and marketing people so that the client (the company people) also remain happy and their business flourishes in the longer run. However,...
12 Pages(3000 words)Essay

MARKETING COMMUNICATIONS: International Marketing Communications

...billion plus population. The company retails under four types of outlets which are designed to meet the needs of different socio-economic class of the societies in the various countries: hypermarkets; supermarkets; hard discounts; and convenience stores. We would be looking into the marketing strategies and communication techniques that must be used while entering into the Indian market ( (176) Recommendations and justification concerning standardisation/ localization of approach to marketing Emerging markets are crucial in the era of globalization and can be defined as the new area with high income and where the demand for the...
6 Pages(1500 words)Essay

Advertising and Marketing Communications

...ADVERTISING AND MARKETING COMMUNICATIONS Bought from General Mills in September 2008, Pop Secret is a brand ofpopcorn produced by Diamond Foods. Pop Secret was officially launched to the public in 1984 by General Mills. Pop Secret created several colored popcorn called Pop Qwiz in the early 1990s. The colors for its products included blue, yellow, green and a mystery bag with a surprise color. The Pop Secret Popcorn brands include; 100 Calories Homestyle Popcorn, Extra butter Popcorn, 94% Fat Free microwave Butter Popcorn, Homestyle Microwave Popcorn and Homestyle Microwave Popcorn. In addition, the Pop Secret Snacks include; Old Fashioned Kettle Corn, Popcorn butter 100 Calorie Pop, Sea...
1 Pages(250 words)Essay

Advertising and Marketing Communications of Stella McCartney

...and children wear too. Most of the competitors in Russia use fashion blogs and fashion events in advertising their products. However, it has also been noticed that brands such as Chapurin and Lesia Paramonova makes use of product launches to create public awareness. However, product launch has been described by many analysts in Russia to be costly and ineffective (Kapferer& Bastien 2012, p. 154). However, it has also been observed that majority of fashion brands in Russia highly depends on social media for their marketing communication. Customer analysis Most of the potential customers described the brand as classy. Customers who were more concerned about the ethical...
8 Pages(2000 words)Assignment

Integrated Marketing Communications, Marketing Communications Manager

...of the customers when there are competing companies or organisation for a certain product or services because it is emphasised by Porter that overall cost leadership is an integral part of any offering made in the market. However, the right cost or competitive price for instance still cannot guarantee attraction in the same way as the ‘mousetrap fallacy’ is true. Therefore, there is a need to effectively communicate better information about the offering in order to get the prospective customers informed about some substantial and specific answers to their needs. In the same way, in order for it to be competitive enough, there is a need for Star Cruises not to rely so...
9 Pages(2250 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Marketing Communications about advertising for FREE!

Contact Us