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Marketing/ communications plan - Essay Example

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The key factors involved in the evaluating the marketing communication plan for the proposed pacemaker include choosing the right captive audience, choosing the right type of communication plan and avoiding the road blocks or distractions in the plan. Choosing the target…
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Marketing/ communications plan
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Marketing/ communications plan

Download file to see previous pages... The marketing communications for the proposed pacemaker will be in the form of both advertising and public relations. This will inform the prospective consumers about the products that we are offering to sell and it will attract the captive audience towards our product. The advertising will be informative because the productive we are offering is a health care product. They will inform consumer that the product is available in the market and is available at the price that we choose to sell it for. These advertisements will occur in both the local and international media. Not only T.Vs and Radios will be used for advertising but we can also use other channels of advertising such as health care magazines, billboards and can put stands in medical stores and hospitals. Similarly, we can also use publicity as tools of marketing communication. This will be in the form of donating certain pacemakers to charitable hospitals. This will get people have a look at our product and to make their mind whether to buy our product or not. In order to encourage them to buy our product, however, we will use the marketing communication tool of public relations. This will be in the forms of testimonials and message of the people who used our products and what they say about our products. It will also be in the form of what doctors say about our products. All this public relations information will be published in specialist journals so as to tell people that our product really works
Similarly, in the beginning stage, we can support our advertising through public relations. Apart from advertising, our company will also seek to use press releases in both national and international newspaper. Since, public relations is more credible than advertising, people will be more convinced about our miraculous life saving pacemaker. At the same time, we will complement public relation ...Download file to see next pagesRead More
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