We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Marketing/ communications plan - Essay Example

Comments (0)
Summary
The key factors involved in the evaluating the marketing communication plan for the proposed pacemaker include choosing the right captive audience, choosing the right type of communication plan and avoiding the road blocks or distractions in the plan. Choosing the target…
Download full paper
GRAB THE BEST PAPER
Marketing/ communications plan
Read TextPreview

Extract of sample
Marketing/ communications plan

Download file to see previous pages... The marketing communications for the proposed pacemaker will be in the form of both advertising and public relations. This will inform the prospective consumers about the products that we are offering to sell and it will attract the captive audience towards our product. The advertising will be informative because the productive we are offering is a health care product. They will inform consumer that the product is available in the market and is available at the price that we choose to sell it for. These advertisements will occur in both the local and international media. Not only T.Vs and Radios will be used for advertising but we can also use other channels of advertising such as health care magazines, billboards and can put stands in medical stores and hospitals. Similarly, we can also use publicity as tools of marketing communication. This will be in the form of donating certain pacemakers to charitable hospitals. This will get people have a look at our product and to make their mind whether to buy our product or not. In order to encourage them to buy our product, however, we will use the marketing communication tool of public relations. This will be in the forms of testimonials and message of the people who used our products and what they say about our products. It will also be in the form of what doctors say about our products. All this public relations information will be published in specialist journals so as to tell people that our product really works
Similarly, in the beginning stage, we can support our advertising through public relations. Apart from advertising, our company will also seek to use press releases in both national and international newspaper. Since, public relations is more credible than advertising, people will be more convinced about our miraculous life saving pacemaker. At the same time, we will complement public relation ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Marketing Communications Plan
The company specializes in the sale of beverages, particularly smoothies, fresh fruit juices and flavored drinking water which is the company’s unique selling point (DATAMONITOR, 2004). It has international presence in countries such as Ireland, Netherlands, Germany, France, Austria, Belgium, Denmark and Switzerland (Davis & Baldwin, 2005).
10 Pages(2500 words)Essay
Moet & Chandon - Integrated marketing communications plan
At the moment, it has over a thousand hectares of vineyards, and has an annual production of about 26 million bottles of champagne. The company’s main products are Imperial, Rose Imperial, Nectar Imperial and Grand Vintage (Moet & Chandon). These are sold all over the world through company retail outlets, franchises and establishments in the hospitality, entertainment and sports industries.
10 Pages(2500 words)Essay
TOMS Shoe Integrated Marketing Communications Plan
TOMS Shoes began in Argentina, the sky blue and white colour on the TOMS Shoes logo thus, represents where the idea of the shoes company was conceived and that is Argentina. As a matter of fact Argentina was the first place where TOMS Shoes were given out for free. The company has managed to sell over a million pairs of shoes.
8 Pages(2000 words)Essay
Integrated Marketing Communications Plan
According to the report Royal Caribbean Cruises Ltd are currently ranked second in the cruise industry, and this is a position they would like to improve on by expanding their services into the European market, where travellers have not been deterred by the threat of terrorist attacks. Royal Caribbean Cruises Ltd is also looking to increase its home market in the US.
21 Pages(5250 words)Essay
Marketing Communications Plan
Marketing communications strategies will therefore have to concentrate on these issues in order to become effective in inducing further sales of chocolate confectioneries, and avoid a pattern of decline in sales growth brought about by the impact of the said issues. Some
8 Pages(2000 words)Essay
Marketing communications plan
The marketing communications team must be a manufacturing company with a considerable knowledge in the field of consumer electronics market and must have no previous experience of the hi-fi market. Furthermore, a marketing communications budget of £20 million is given
5 Pages(1250 words)Essay
Marketing Communications Plan
general advertising, direct response, sales promotion and public relations – and combine these disciplines to provide clarity, consistency and maximum
8 Pages(2000 words)Essay
Marketing Communications Plan Proposal
There has also been a resurgent sales trend in Japan and the US, as well as China. These new champagne markets and the apparent departure from austerity in Western Europe act as an opportunity for Moët & Chandon. Moët & Chandon is focused on market segments in the
2 Pages(500 words)Essay
The marketing communications plan
The marketing communication plan will be divided into two critical sections or stages, of which the first stage spells out the objectives of the plan in terms of the marketing
6 Pages(1500 words)Essay
Marketing Communications Plan
Successful brands in the modern era rely heavily on the promotional activities and the marketing campaigning. According to Fill, in order to retain a competitive position in the highly competitive business sector, business organisations need to make sure the brand popularity remains intact and the customers are attracted towards the brand name.
10 Pages(2500 words)Essay
Let us find you another Essay on topic Marketing/ communications plan for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us