Strategy briefing paper regarding the strategic issue - Essay Example

Strategy briefing paper regarding the strategic issue 18 November The Board of Directors, Nokia Corporation Analysis ofthe mobile phone industry and the areas of improvement for Nokia in the competitive environment.Nokia at present is one of the leading producers of the handset market. However, the new trends and the technological progress in the country have resulted in the slackening of the handset sales in the country (Milne, 2013, p. 9). The company has lagged behind the other companies like Samsung and Apple especially in the touch screen technology.

It is important for the company get back the market share with the perfect strategy implementation and the investments in the research and development of the handset technology. With the advent of the internet the company, the definition of telecommunication has changed. So the handsets manufactured must have facilities that support internet surfing (Grant, 2010, p. 72). The major players in the handset business are Samsung and Apple which have captured a huge amount of market. The brands have considerable acceptability throughout the world.

Not only that these brands are constantly in the process of providing the customers with the most updated products making the handset experience as pleasant as possible. There are several booming economies like China, Latin America and India which these companies have targeted and for this these brands had to take very intense pricing strategies. These companies have a very wide acceptability in these economies. The introduction of the 3G in the mobile network has resulted in making the telecommunications faster (Johnson, Whittington and Scholes, 2011, p. 23). Apple and Samsung have remained the market leader in the 3G technology.

Nokia has lagged behind in this segment. The design innovation in case of Samsung and Apple are much better .Hence these handsets have better acceptability among the customers. The operating system that Nokia initially used has very low acceptability and therefore most of the buyers have switched to the Android Model. Thus it is essential for Nokia to upgrade itself to the Windows operating system to get the acceptability in the market.After the acquisition of the company by the software giant Microsoft the company can explore a lot of opportunities in which Nokia should be following the strategies taken by Apple (Wingfield, 2013, p. 12). Nokia would be able to use the advanced operating system of Microsoft.

The company can use the technological research and developments made by Microsoft to enhance the features of the Nokia handset. The software giant Microsoft would be able to market the products of Nokia in a better way. This is because Microsoft has a very wide network and the distribution channels and techniques of Microsoft are better. The company has a major presence in the US market (Dess, Lumpkin and Eisner, 2008, p. 18). Thus Nokia would be able to compete with Apple which is the most dominant product in the United States.

Nokia has to invest a considerable amount of money in the advertisement and marketing which would help the company in making the customers aware of the advanced features that the company would be incorporating (Besanko, 2010, p. 27). Sufficient capital should be spent on the Research and Development of the product features. The product has to be made more user-friendly and the product should speak for itself as a symbol of fashion for the younger generation who are the main target market for the company.

ReferencesBesanko, D., 2010. Economics of Strategy. New Jersey: John Wiley and Sons.  Wingfield, N., 3 September, 2013. In Nokia, Microsoft Bets on Apple-Like Revival. Seattle: The New York Times. Online. http://www.nytimes.com/2013/09/04/technology/in-nokia-microsoft-bets-on-apple-like-revival.html?_r=0 [Accessed on 18 November 2013]Grant, R. M., 2010. Contemporary Strategy Analysis. New Jersey: John Wiley and Sons.  Milne, R., July 18, 2013. Nokia reports weak mobile phone sales. The Financial Times. Online. http://www.ft.com/intl/cms/s/0/779e4cee-ef94-11e2-a237-00144feabdc0.

html#axzz2kzv9NwYk [Accessed on 18 November 2013]Dess, G., Lumpkin, G. and Eisner, A., 2008. Strategic Management: Text and Cases. New York: McGraw Hill Education. Johnson, G., Whittington, R. and Scholes, K., 2011. Exploring Strategy: Texts and Cases. New Jersey: Prentice Hall.BibliographyBazyar,A., Teimoury, E., Fesharaki,M., Moini, A. and Mohammadi,S., 2013. Linking power, risk, and governance: a survey research in new product development relationships. Journal of Business & Industrial Marketing. Vol. 25(5), pp. 371-382.Pearce, J. A. and Robinson, R. B., 2007.

Strategic Management. New York: Mc Graw Hill Publishing. Achrol R. and Kotler, P., 1999. Marketing in the network economy. Journal of Marketing.Vol. 63.pp. 146-163.Anderson, P., 1982. Marketing, Strategic Planning and the Theory of the Firm. Journal of Marketing. Vol. 46 (2). pp. 15-26.