We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Strategy briefing paper regarding the strategic issue - Essay Example

Comments (0)
Summary
However, the new trends and the technological progress in the country have resulted in the slackening of the handset sales in the country (Milne, 2013, p. 9). The company has lagged behind the other…
Download full paper
GRAB THE BEST PAPER

Extract of sample
Strategy briefing paper regarding the strategic issue

Download file to see previous pages... So the handsets manufactured must have facilities that support internet surfing (Grant, 2010, p. 72).
The major players in the handset business are Samsung and Apple which have captured a huge amount of market. The brands have considerable acceptability throughout the world. Not only that these brands are constantly in the process of providing the customers with the most updated products making the handset experience as pleasant as possible. There are several booming economies like China, Latin America and India which these companies have targeted and for this these brands had to take very intense pricing strategies. These companies have a very wide acceptability in these economies. The introduction of the 3G in the mobile network has resulted in making the telecommunications faster (Johnson, Whittington and Scholes, 2011, p. 23). Apple and Samsung have remained the market leader in the 3G technology. Nokia has lagged behind in this segment. The design innovation in case of Samsung and Apple are much better .Hence these handsets have better acceptability among the customers. The operating system that Nokia initially used has very low acceptability and therefore most of the buyers have switched to the Android Model. Thus it is essential for Nokia to upgrade itself to the Windows operating system to get the acceptability in the market.
After the acquisition of the company by the software giant Microsoft the company can explore a lot of opportunities in which Nokia should be following the strategies taken by Apple (Wingfield, 2013, p. 12). Nokia would be able to use the advanced operating system of Microsoft. The company can use the technological research and developments made by Microsoft to enhance the features of the Nokia handset. The software giant Microsoft would be able to market the products of Nokia in a better way. This is because Microsoft has a very wide network and the distribution channels and ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Briefing paper
However, the decision has produced negative effects such as low employee morale and high turnover. This is because employees are not anymore motivated primarily because of cross-cultural differences. In order to establish a clear perspective about the issue, the cultural dimensions proposed by Hofstede have been applied.
11 Pages(2750 words)Essay
Executive Briefing Paper
This is out of the ordinary, because luxury is usually expected to do poorly at a time when people would limit their buying to essentials and forego luxuries. Apparently the Company culture is geared towards competitiveness, for which reason it must explore the potentials associated with mentoring.
4 Pages(1000 words)Essay
Briefing Paper
Also a highlight of the various sources used and the structure for the final paper has been included in this paper. Developing high performance working is a very essential for every business. This
6 Pages(1500 words)Essay
Briefing Paper
The focus of the firm’s research initiatives should be on electronic toys. One of the benefits of electronic toys is that they appeal to the interest of both parents and children (Highbeam
2 Pages(500 words)Essay
Executive Briefing Paper
Rolfe-Flett (2002, p.3) defines a workplace mentoring in this case refers to choosing a mentor who provides guidance to employees who need more training and guidance in a given area of work within the
4 Pages(1000 words)Essay
Country briefing paper mexico
Due to its location between the two American continents, it is being influenced by both the continents’ political, social, economic, cultural and many more aspects. Mexico has been under Spanish rule for close to three centuries,
17 Pages(4250 words)Essay
Industry briefing paper
To complete this project, the research will involve an analysis of academic literature and comments from practitioners to provide information about the soft drink industry and its dynamics in the current period. The paper will also present a
7 Pages(1750 words)Essay
Industry Briefing Paper
Product placement is emerging as an important marketing strategy because it is crucial to relate the utmost importance to the ambiance and environment within which the product is
10 Pages(2500 words)Essay
Business Strategy Briefing Paper
Currently, more than 162,000 people are engaged in the operations of Royal Mail. According to the recent financial report, the company has witnessed £m 9,456 revenue during the financial year 2013-14, which is 2% higher than that
2 Pages(500 words)Essay
Strategy Briefing Paper
mpany’s products but the membership of China to the World Trade Organisation in 2001 has opened up the market for all the international car manufacturers leading to increased competition (Yan, Ren & Wang 2007). This calls for the need of the company to revise its strategy to
2 Pages(500 words)Essay
Let us find you another Essay on topic Strategy briefing paper regarding the strategic issue for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us