Free

How to Attract and Retain Customers - Essay Example

Add to wishlist

Summary

This essay "How to Attract and Retain Customers" discusses how individuals present themselves in society. It is evident that individuals develop the image for control and create an image of how people would see it. In fact, self-perception is an ingredient that helps in shaping self-image…

Download full paper File format: .doc, available for editing

GRAB THE BEST PAPER98.5% of users find it useful

Read Text Preview

Subject: Marketing
Type: Essay
Level: Ph.D.
Pages: 1 (250 words)
Downloads: 2
Author: ckemmer

Extract of sample "How to Attract and Retain Customers"

However, the major challenge of online interaction is the inability to understand individuals extensively. Online environment offers a platform for mischief and lies because the interaction is minimal and evaluation of the truthfulness of the information presented cannot be guaranteed in the process. In fact, the online platform has opened the opportunity for fraud and mischief because of the ease of hiding the truth and presenting a different self-image (Beverly and Thomson 94). From the episode, the image presented online, and the actual self-image differed significantly.

The challenge with the online platform is the challenge of verification of the information present. In the episode, the two men were forced to travel and meet the lady face to face in order to verify some of the information presented online. Consequently, the security of the individuals in the online platform may be an issue of concern. Security and trust are issues affecting online interaction with fraud and privacy invasion in contemporary society being exceedingly common. The episode highlights why security is vital in the online interaction environment.

CHECK THESE SAMPLES OF How to Attract and Retain Customers

Evaluation of the Poster on Euro 2012

Poster Analysis By (Your Name) Presented to (Instructor/Tutor) (Course/Subject) (Institution/University) (City, State) (Date) Evaluation of the poster on Euro 2012 The poster on the evaluation of the success of the 2012 Euro football tournament held in Ukraine and Poland is evaluated on the basis of racism and the success of the game....

6 Pages (1500 words) Essay

Retail Selling Strategy Administration

hellip; The positioning of a retail store is also very important and also it is important to know how to position a retail store in order to gain a competitive advantage.... Also, it is important to know that hat type of image would a retail store project for its customers in the target segment harbor and what Retail Market Strategy needs to be applied.... Through positioning your retail store builds a certain image of your products in the minds of the people which ultimately generates the volume of customers for your retail store....

7 Pages (1750 words) Assignment

The Need for the Social Media Team in Focus

This is why the need for strategic implementations is mostly based on how an organization communicates its strategy with customers and how it complements the very requirements and expectations thereof.... Taking a glimpse at what current mass media propose to customers, there is plenty to talk about the social awareness of such companies as Coca-Cola, Pepsi, McDonald's, BP, Apple, etc.... Thus, internal data of the company should partly be disseminated among the key groups of customers....

10 Pages (2500 words) Essay

Target Retail Return Experience

There is a consistent negative… (Target, 2013) From the customer's affairs department at Target, there are several reviews of the comments posted by customers whenever they return an Item.... Several customers have consistently raised questions concerning the workers' treatment whenever they return a product (Rowley, 2010).... There is a consistent negative reaction of the employees towards their customers whenever they return an item on negative grounds....

2 Pages (500 words) Essay

The Basic Principles Applied in Selling on the Web Used in the Brick and Mortar World

The key components of the strategy to drive sales on the web remain the same as anywhere and they are attracting the customer, providing a good service experience, and to retain customers for repeat business.... One of the major ways in which to attract the right customers is to research the target market and design the site accordingly.... This single factor transcends the three areas of attraction, services, and retaining customers and must be considered seriously while designing revenue generating websites....

6 Pages (1500 words) Research Paper

The 5 Gaps Model for Proper Drawbacks Identification in Retail Services

There have been many definitions discussed on the term service quality and the most common ones are the service quality is the meeting of the expectation of the needs of the customers (Lewis and Mitchell, 1990).... All service organizations need to match up to the expectation level of the customers so that they have a good perception level of the organization.... nbsp; If the customers have expected very high and the performance is not up to the level, then dissatisfaction is observed from the customer (Parasuraman et al....

12 Pages (3000 words) Case Study

Whatever Morrison Lower Prices Strategy Will Attract New Customers

For a company to remain relevant and grow in the current competitive climate, it has to apply different techniques to ensure that they attract and retain a large number of customers.... For a company to remain relevant and grow in the current competitive climate, it has to apply different techniques to ensure that they attract and retain a large number of customers.... Price leadership is also a common strategy used by the company where they charge low prices to attract the largest number of customer in the market....

2 Pages (500 words) Essay

Click-And-Mortar Models

hellip; The click-and-mortar strategy helps firms keep pace with changing consumer's behaviors through generating synergies, customer's value, and strengthening the relations with existing customers in geographical places.... nbsp;Click-and-mortar firms maintain links, continuously serve to relocate consumers, and re-establish contacts with such customers.... Click-and-mortar e-commerce leads to inexpensive purchasing in existing markets culminating into attractions of new customers....

6 Pages (1500 words) Essay