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Marketing Essays

Result for Subject Marketing:
19895 essays
Advertising Campaign for the Coca Cola Company Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
The Coca-Cola Company commands the largest market in soft drinks in the world. The company has always been at the forefront to devise strategies aimed at keeping the customer most informed about their offers as well as any new developments to the products. This aims at persuading and convincing potential buyers to try the products.
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How to Attract and Retain Customers Marketing Essay
1 pages (310 words) , Download 2 , Essay
Free
From the episode, online interaction is useful because it relies heavily on the self-image created. In the video link shared by the participants, it is evident that everyone tends to display themselves in a particular way, which includes dressing, speech, and non-verbal communication. Video chats offer the opportunity to evaluate the sincerity of individuals by evaluating their behavior.
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Integrated Marketing Communications Project 5/1 Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
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On the other hand, if the audience is unfriendly or critical, well educated, or if there is a high probability of hearing opposing claims, then refutational or two-sided messages will be more effective. However, two-sided
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The Category Marketing Essay
1 pages (276 words) , Download 2 , Essay
Free
VALS is a proprietary psychometric method that measures these and other predictive attitudes— in conjunction with behaviors and demographics. • The VALS battery of attitude items—the VALS questionnaire—is based on a multi-million- dollar research and development effort.
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Marketing Research for a Company in Dubai Marketing Research Paper
10 pages (2500 words) , Download 3 , Research Paper
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The author considers Masafi as one of the leading mineral water producing organizations in Dubai in terms of revenue generation and market growth rate. He claims that high quality resources and raw materials are the major competitive advantage of Masafi. The author determines Masafi’s internal strengths, weaknesses and external opportunities.
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Case Study: Innovations in Distribution Strategy PART II Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
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gness to innovate (Perreault Jr., Cannon & McCarthy, 2014), I get a strong conviction that a business that can support this form of same-day delivery is the printing business. There is no denying the fact that most people who have need for printing services make their orders in
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What Characteristics Make a Product a Public Good Marketing Essay
2 pages (500 words) , Download 2 , Essay
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Essentially, a product is considered distinct as a public good if it is non-rival. This means that public good can be enjoyed by all members of the society without lessening its usefulness. Unlike a private good that individuals compete for its consumption, a public good is consumed simultaneously with others without competing for its value.
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Styles of Building Business to Business Relationships Marketing Essay
8 pages (2000 words) , Download 2 , Essay
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The author of the paper will begin with the statement that business to business (B2B) relationship is a process whereby firms from strong social, economic, service as well as technological attachments over a long time. These relationships are very important and greatly determine the level of performance of a business organization.
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Environmental Analysis Marketing Essay
6 pages (1683 words) , Download 6 , Essay
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Geographically, the bionic leg segments are categorized into four distinct regions namely; Asia, Europe, North America, and the Rest of the World. Market overview sections for bionic legs market performance present a qualitative analysis for the entire overall market based on the factors that determine market dynamics including opportunities and restraints drivers.
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Marketing Management Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
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However there some risk that considered as irrelevant and unjustifiable because indulging in them might only lead to failure in the end.
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The Marketing Strategies of Yorkshire Smoothies Marketing Essay
8 pages (2635 words) , Download 2 , Essay
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In this era of international and global marketing, cross border flow of goods and services has become so simplified that most of the flourishing companies are trying to capitalize on such opportunities. Along with that, the advancement of logistics and supply chain management, as well as the application of e-commerce, have drastically reduced establishment and transportation cost.
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Online Marketing as a Demanded Business Marketing Essay
6 pages (1517 words) , Download 3 , Essay
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Online Marketing includes email marketing, social media marketing, and many types of display advertising including web banner advertising and mobile advertising. Online marketing frequently involves an organization consisting of a publisher, advertiser, and potential participants including advertising agencies.
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Corporate Credibility Marketing Essay
2 pages (500 words) , Download 2 , Essay
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A firm’s credibility is vital in terms of making it succeed in its branding and marketing strategies. When a company lacks credibility, consumers question the validity of the claims that it makes, making them
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Situational Analysis and SWOT - Vancouver Compassion Society Marketing Research Paper
4 pages (1250 words) , Download 2 , Research Paper
Free
VICS ensures that their provisions are based on the recommendations of the physicians and also makes sure that the patients receive the prescription in respectful environments. In this case, one of the goals of the organization is providing otherwise difficult to get cannabis-related prescriptions to patients who are conservative about losing their respect as cannabis users.
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Differences between Three Types of Research Designs Marketing Essay
6 pages (1726 words) , Download 4 , Essay
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Exploratory research is performed by a researcher when he has relatively little information about the basic issues of the research. It is more appropriate only when the researcher has to gain a basic understanding of the nature of the problem. With exploratory research design, the researcher will be able to discover new relationships, patterns, themes, ideas etc.
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Subway Franchise Marketing Article
1 pages (250 words) , Download 2 , Article
Free
According to the study the options encompass satellite locations, non-traditional locations, school lunch program areas, national park locations, airport terminal locations, and community development program locations. The franchise has set different franchise fee. The investors in the United States and Canada pay $15,000 as franchise fees.
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International Marketing - The Harvey Nichols Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
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From the time when it opened its doors in Knightsbridge in the year 1831, Harvey Nichols has majorly focused on the need to understand the demands of the ever-fluctuating market, thereby dealing in cutting-edge designer brands and luxury retail (International Marketing Theory and Conference 2011, pg. 83). 
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Integrated Marketing Communications strategy for John Lewis Departmental Stores Marketing Essay
18 pages (5253 words) , Download 4 , Essay
Free
The promotion of a brand depends on how an organization packages and communicates that brand. The strategy of communicating brand involves the promotion of the aesthetic values associated with the brand. Therefore, brand communication involves creating awareness, creating the sensory experience, and reaching out to the consumers (Schultz et al., 2003).
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Retail marketing case study Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
Both Family Dollar and Dollar General open new stores at rates surpassing one store a day. From this, it is clear that both Dollar General and Family Dollar are growing the number of stores too fast. The fast store
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The Profitability of Advertising on Media Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The costs of putting an advertisement on TV usually vary widely depending on the station used and the time of the day. It can also depend on the length of an advert in terms of time. If a company decided to have their advert aired on ESPN during the program “Monday Night Football,” then they will have to consider paying $408,000.
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A Market Systems Peculiarities Marketing Essay
1 pages (303 words) , Download 2 , Essay
Free
The three basic market systems are Perfect Competition, Monopoly, and Oligopoly. Perfect Competition is a market system defined by a number of buyers and sellers, similar type of products, and a low cost of production. In Perfect Competition, the role of an economist is to identify the barriers that may hamper the free play of demand and supply. 
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Marketing Communication Marketing Report
6 pages (1776 words) , Download 2 , Report
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Marketing Communication helps in impacting the consumers at a minimal cost. Presentation of the message to the target market by various media and cues so that the customers respond to it favorably is the prime purpose of any marketing communication. This can generate market feedback for further improvement of the products and thereby can increase sales.
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The Main Characteristics of a Marketing-Oriented Organization Marketing Assignment
14 pages (3922 words) , Download 2 , Assignment
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As opposed to the centralized organizations where the top management’s focus on making profit translates into pursuing of selling concept by the managers, the decentralized nature of the Virgin company allows the managers to amply assess the needs of the customers and then bring forth the desired products. 
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Restrictions on American Imports of Japanese Autos Marketing Essay
2 pages (527 words) , Download 3 , Essay
Free
Japan's industry increased competition has led to government injunctions such as implementing tariffs and quotas on foreign automobiles as well as playing a role in the failure and subsequent bailout of General Motors. The lack of protection against Japanese automakers likely had very little to do with the financial collapse because imposing tariffs would have had as much downside economically.
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Committing the Best Mistakes in Life Marketing Essay
2 pages (515 words) , Download 6 , Essay
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I was in Italy working on a project which involved a marketing drive for a newly launched product. This was my first time that I got a project to complete my own within the budget. It was a new drug in the market with limited allocation for its marketing. The whole campaign was to be evolved within the budget that was a few thousand dollars. And I had to spend it very carefully.
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Similarities and Differences of Apple and MatsSoft Marketing Essay
4 pages (1386 words) , Download 2 , Essay
Free
Every company would want to have a brand that is recognizable. The benefits of a recognized brand appear in the form of increased market share, increased sales and most importantly, increased awareness (Binder & Witt, 2011). In this section of the study, the positioning and branding strategies of   Apple and MatsSoft will be discussed and analyzed.
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Ethical Dilemma in Marketing Marketing Essay
1 pages (353 words) , Download 3 , Essay
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In most scenarios, there is a lot of ambiguity in an ethical dilemma. Therefore, misleading adverts can be a form of an ethical dilemma. A great percentage of the world population has either direct or indirect contact with tobacco products. Health specialists confirm that tobacco is among the leading causative agents of cancer and other cardiovascular diseases.
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Expatriates in Kuwait Marketing Essay
6 pages (1590 words) , Download 2 , Essay
Free
Foreign workforces over the years took the opportunity very gladly and flooded the country in legal and illegal ways. It affects the country’s local employment condition. Recently in the last few years, the nation is focusing on domestic developments. Domestic employment generation is one of the topmost priorities of the Kuwaiti Government.
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Marketing Distribution and Pricing Marketing Coursework
4 pages (1083 words) , Download 2 , Coursework
Free
If it is a single entity, then the distribution will mainly supply the prepared food to the customers. That will be the main delivery issue which has to be decided upon. The best way to distribute the product to the end customer would be to have a home delivery system which is a very common and easiest approach.  
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Supermarkets Inc Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
rvices from point of origin to the final customer, and encompasses functions such as warehousing, inventory management, transportation, and logistic information management (pages 321-329). Use an example (or examples) from the video to highlight EACH of these important
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Collection and Delivery of Letters and Packages Marketing Essay
1 pages (370 words) , Download 2 , Essay
Free
Several departments integrate ground and air networks to provide a wide range of door-to-door deliveries.  Where items are shipped internationally express delivery providers are involved in custom clearance procedures.  This involves payment of the required duties and taxes.  
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OMM 615: Week 5 DQ 2 Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
The century has seen existence of a generation with varying perception and approach to marketing (Ogden, 2014). In addition, the information technology has been a cutting edge invention that swept the world at large. Among the generations worth analyzing a proper
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Marketing Analysis of Tesco Marketing Assignment
14 pages (3924 words) , Download 3 , Assignment
Free
Firstly, segmentation, targeting, and positioning play a critical role in terms of dividing the heterogeneous markets into smaller groups. Products or services are developed in such manner that it is able to satisfy needs or wants of customers. The positioning of the company is to offer a quality and diverse range of products and services at the least price possible.
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Consumer Behavior and Consumer Buying Decisions Marketing Coursework
6 pages (1610 words) , Download 2 , Coursework
Free
Marketers continue to show a preference for brands. A brand has a holistic appeal since it has some values, which each product under the brand upholds. Apple and Nike, for example, are brands. Such companies can introduce new products and would promote them easily without the price posing any threat to the profitability of the respective brands.
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Assessing the Outcomes of Generation Y Customers Loyalty Marketing Literature review
11 pages (3467 words) , Download 2 , Literature review
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The banking sector has not been exempted because the industry has undergone tremendous changes coming from structural, regulatory, and technological factors. These financial institutions have been under pressure because of the intense competition and slow growth rates. The players in this sector have been struggling to come up with strategies.
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Foundations of Marketing Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
A company can choose from five alternative concepts or orientations as production, product, selling, marketing or societal marketing orientation as the basis of its marketing activities.
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Marketing Ethics: Proctor and Gamble Marketing Case Study
8 pages (2383 words) , Download 2 , Case Study
Free
Reactive marketing strategies which are defined as defensive strategies would be put into place whenever the practices of Proctor and Gamble would come into question. In the case of having offended its customers, Proctor and Gamble would have to make sure that these strategies are in place such as those which are enforced by competitors. 
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Marketing Strategies for Reaching Teens Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
These attitudes reveal no product or brand loyalty and their perception of not being influenced by others. Therefore, it is not a great idea to market aggressively to teenagers.In addition, Mediamark (2003) also indicated that market challenges influence teenagers’ buying behavior.
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Experience about the movie The Greatest Movie ever sold by Morgan Spurlock Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The stakeholders Morgan Spurlock has a history of making films of such topics, while his earlier movie was focused on the cause and effects of fast food, this one seek to get an insight of how the advertisements have penetrated into every walk of
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Decision Making in the Simmons Bank Marketing Essay
6 pages (1777 words) , Download 2 , Essay
Free
The advantages of a mystery shopping programme far outweigh the disadvantages, some of which are avoidable and some of which are minor issues but still worth noting. By evaluating the service customers receive, evaluating the conclusions and implementing the necessary changes, Simmons Bank can aim for higher customer retention levels.
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De Beers' recommended strategy Marketing Case Study
1 pages (250 words) , Download 12 , Case Study
Free
ould undertake first is strategy # 3 as the company’s business model to control and manage the amount of inventory to be sent in the market is no longer effective and the company needs to adopt new ways to regain its hold on the described business model and to stay
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The Behavior of the Buyer Marketing Essay
1 pages (250 words) , Download 4 , Essay
Free
Consumers make buying decisions at every level of consumption, a scenario that marketers seek to evaluate, assess, and analyze in order to place products and services at a central position where sales are quickly and effectively realized. The buyer behavior of consumers works on the principle of rationality.
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Marketing Plan Marketing Term Paper
11 pages (2500 words) , Download 4 , Term Paper
Free
The author states that the recent economic downturn has made the current consumer base to change the grocery-shopping trend. The current customer base includes young singles; younger childless couples and mile aged childless couples. On equal measure, the current target audience includes the married women with children and busy mothers.
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Marketing case analysis Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The issues that the director of marketing has to deal with include the following, brand sales, brand contribution and brand equity. Brand sales involve the sales to customer san how they can be increased in order
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Marketing Planning and Strategy (M7_1) Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
t to be more superior that the competitors’ like the OnStar of GM which is of less features compared to the market friendly Sync (Pride & Ferrell, 2012). Ford is also in a good competitive standing owing to its elimination of many brands and narrowing down to highly
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The Efficiency Level and Quality Production Factors Marketing Essay
11 pages (3233 words) , Download 2 , Essay
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The level of employee empowerment, job satisfaction, job motivation, quality of training, workplace equity, and diversity positively influences the quality of services provided by the employees of a company. External market factors such as sudden price rises and globalism adversely affect the quality of services provided by the employees in an organization.
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Amazon Marketing Communication Marketing Essay
13 pages (3250 words) , Download 5 , Essay
Free
This research will begin with the statement that in the present market, the manner in which an organization communicates with its customers is essential for competitive advantage. Marketing communication is also an important factor, which helps an organization to survive in the market. Marketing communication comprises of two main players traditionally, the customer and the producer.
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International Consumer Behavior Analysis Marketing Assignment
5 pages (1584 words) , Download 2 , Assignment
Free
Consumer behavior relies on the particular buying habits that are characteristic of the consumers themselves (Saito 34). Various researches that have been carried out on this subject have concluded that it is hard to make accurate predictions about consumer behavior. This is because; people have different preferences and tastes that change from one place to another and across generations.
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The Apple-Beats Deal - Things You Should Know Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
Based on a report released in 2014 by IBIS world market research, the headphone industry has annual revenue of $2 billion and the growth potential of 8.4% annually. The industry employees more than 20,000 people though most of the businesses are small scale with insignificant influence beyond their states.
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Research paper about lululemon Marketing Research Paper
2 pages (500 words) , Download 14 , Research Paper
Free
tage of the products sold for other activities other than Yoga, will increase as the company tries to widen its range of products in addressing other sporting activities. Founded in the year 1998, the founder had some marketing and snowboarding experience and thus began to
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