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Marketing Essays

Result for Subject Marketing:
19914 essays
Integrated Organisational Communication Marketing Essay
13 pages (3250 words) , Download 4 , Essay
Free
Marketing is not the same thing as selling a product or making plans for marketing a product. Marketing is essentially an integrated form of several activities of a business enterprise. With the advent of the 21st century, marketing communication is gaining prominence with new insights, new technologies. Understanding consumer behavior is the primary objective of all marketers.
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Marketing International Business - Vietnam and Hofstede Cultural Dimensions Marketing Essay
5 pages (1736 words) , Download 2 , Essay
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The UK-based organization must appreciate that while working with Vietnam people, well-structured systems of power with an elaborate delegation of responsibilities is critical for success in business transactions. This goes in two dimensions to show that even the Vietnamese expect such an understanding of the cultural structure within the country.
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Marketing Strategies - Facebook Marketing Research Paper
4 pages (1354 words) , Download 2 , Research Paper
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The membership of the web page was originally restricted to Harvard Learners but it was later extended to include institutions that were around Boston as well as Stanford University. Nowadays, Facebook allows everyone who is over thirteen years of age and anywhere in the globe to join and become a member even though no proof is needed.
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Managing Brand Equity Marketing Essay
10 pages (3004 words) , Download 2 , Essay
Free
Branding is one of the most effective tools for business units, which they implement to gain a sustainable position in the competitive global market. It enhances the reputation of a particular business, which further affects the positioning of the overall business. The findings suggest that Qatar Airways cargo services are dealing with certain issues.
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Jade Safe Restaurant Analysis Marketing Assignment
6 pages (1764 words) , Download 2 , Assignment
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In a nutshell, Jade is one of those businesses that thrive well in the current market. As a good business is in the idea, Jade finds its business in providing meals that fill the gap in the fast-food market today. It uses customer segmentation strategies to provide its customer segments with products that fit the segment at a preferred price.
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Analysis of Nikes Media Marketing Marketing Essay
1 pages (297 words) , Download 3 , Essay
Free
FuelBand is a device that facilitates sports users to track personal statistics during their participation in various sports. The move to digital and social marketing aims to differentiate the global sports company from its competitors. Essentially, the shift is a notable shift from Nike’s traditional methods of advertisements such as television, print media, and the use of celebrities.
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Even-Point or Odd-Point Measurement Scales Marketing Assignment
1 pages (250 words) , Download 4 , Assignment
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It is advantageous, as the respondent is not put in an awkward situation where he/she must give an answer from either of the extremes. However, respondent may not be in either extreme. Secondly, it removes the prejudice against one extreme, as there is
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Radio Advertising Issues Marketing Essay
2 pages (624 words) , Download 6 , Essay
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However, such mass media as radio persists in offering an extremely wide range of stations and genres for everyone and – therefore – addressing different segments of the audience. Moreover, due to the split “of national and local radio stations”, the advertisers have several options for reaching the target audience (Zharkova, 2005).
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USA Cheese Export to China Marketing Essay
5 pages (1450 words) , Download 2 , Essay
Free
With the improvement in technology, the whole world has almost become a global marketplace. Many trade organizations have been negotiated among different countries to make it easier for trade amongst them to continue for the benefit of the concerned parties. Many countries have now come together to sign these treaties.
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Implementation, Strategic Controls, and Contingency Marketing Essay
6 pages (1500 words) , Download 2 , Essay
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In this paper, the researcher discussed the implementation of a strategic plan in Human-Care.org. The plan is about the implementation of a new service named counseling service. The paper discussed how this plan is going to be achieved with a description of its action items, functional tactics, resources, and task ownership.
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The logic of firm and market Marketing Essay
5 pages (1250 words) , Download 2 , Essay
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This technology offers widespread features like higher reading rate, beyond visual range identification, embedding tags. The large scale advantage of this technology has found widespread acceptance of this product in industries like logistics, retail, management of passports, driving license.
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Social Marketing Campaign for Youth Gangs Marketing Assignment
13 pages (3250 words) , Download 3 , Assignment
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The report starts with a literature review exploring the nature and extent of young gang problem in the U.S. It is followed by the review of the barriers to attitude and behavioural changes among the teenage gang members or the youth. It also determines the target market. Finally, it proposes the social marketing campaign.
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The Aim of Peace Corp Organization Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The aim of the project was to learn and create websites and databases on which small-scale youth enterprises could enhance their entrepreneurial ventures. Together with colleagues, we helped small-scale business enterprises embrace information technology. This was related to what we were engaged in at home. 
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Retail Strategy of LuLu Hypermarket Marketing Essay
2 pages (649 words) , Download 4 , Essay
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The retail strategy becomes a critical element of the success of the business, especially for hypermarket chains like LuLu. It is one of the largest hypermarkets of Doha, Qatar that has more than 90 stores across 18 countries with more than 435,000 shoppers per day (LuLu). It has been able to maintain its niche market position because of its retail strategy that is people-centric. 
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Developing a Bonded Business-to-Business Customer Experience Marketing Essay
9 pages (2452 words) , Download 2 , Essay
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The paper discusses the internal and external environments that affect the operation of the business. It contains the market segmentation and discusses Cottage Condiment’s target market whereas the third part analyses the appropriate brand for the business. It also discusses the 4 Ps of marketing and some of the elements Jon should consider so as to design a successful marketing campaign.
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Competitive Position of Ford Mustang in the Industry Marketing Assignment
4 pages (1000 words) , Download 3 , Assignment
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Ford has continued to be highly vertically integrated, and this has made it possible for the firm to improve its efficiency through specialization and economies of scale. Ford is also known to manufacture a wide variety of cars, thus giving its customers a wide range to choose from. Firms within the same strategy group followed similar strategies.
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Brief interpretation and analysis of the advertisement Marketing Essay
1 pages (250 words) , Download 2 , Essay
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The music appeal is used to capture the attention of the viewers. Adding music to an advertisement makes it more interesting and it contributes to the brand recall. The statistics appeal is also employed through the
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The Making of McDonalds Marketing Essay
1 pages (282 words) , Download 4 , Essay
Free
The firm has its headquarters in the United States. McDonald’s sells cheeseburgers, breakfast items, desserts, hamburgers, chicken and soft drinks. Recently, the company stretched out its menu in order to include smoothies, wraps, and salads. This paper will research on McDonald’s, giving details of how many they are.
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Importance of Departmental Factoids for Customers Marketing Assignment
1 pages (389 words) , Download 2 , Assignment
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In order to make sure that everyone has a clear understanding of key terminologies so that there is no confusion for everyone, it is important for organizations to circulate a list of departmental factoids along with details about them so that they are able to ensure that everyone is on the same ground and business operations will be conducted.
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Performance of Saudi Stock Market Marketing Research Paper
4 pages (1399 words) , Download 2 , Research Paper
Free
With the Saudi stock market having a market capitalization of $ 313 Billion in 2009, it is the largest stock market in the Arab Market (Samba Financial Group, 2009).  The Saudi capital market is dominated by retail traders who contribute about 87.5% of the total traded volume in 2008 (Samba Financial Group, 2009).  This large market capitalization and the volume of daily trade show the effectiveness of the market to raise capital.
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Advertising Campaign for the Coca Cola Company Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
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The Coca-Cola Company commands the largest market in soft drinks in the world. The company has always been at the forefront to devise strategies aimed at keeping the customer most informed about their offers as well as any new developments to the products. This aims at persuading and convincing potential buyers to try the products.
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How to Attract and Retain Customers Marketing Essay
1 pages (310 words) , Download 2 , Essay
Free
From the episode, online interaction is useful because it relies heavily on the self-image created. In the video link shared by the participants, it is evident that everyone tends to display themselves in a particular way, which includes dressing, speech, and non-verbal communication. Video chats offer the opportunity to evaluate the sincerity of individuals by evaluating their behavior.
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Integrated Marketing Communications Project 5/1 Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
On the other hand, if the audience is unfriendly or critical, well educated, or if there is a high probability of hearing opposing claims, then refutational or two-sided messages will be more effective. However, two-sided
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The Category Marketing Essay
1 pages (276 words) , Download 2 , Essay
Free
VALS is a proprietary psychometric method that measures these and other predictive attitudes— in conjunction with behaviors and demographics. • The VALS battery of attitude items—the VALS questionnaire—is based on a multi-million- dollar research and development effort.
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Marketing Research for a Company in Dubai Marketing Research Paper
10 pages (2500 words) , Download 3 , Research Paper
Free
The author considers Masafi as one of the leading mineral water producing organizations in Dubai in terms of revenue generation and market growth rate. He claims that high quality resources and raw materials are the major competitive advantage of Masafi. The author determines Masafi’s internal strengths, weaknesses and external opportunities.
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Case Study: Innovations in Distribution Strategy PART II Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
gness to innovate (Perreault Jr., Cannon & McCarthy, 2014), I get a strong conviction that a business that can support this form of same-day delivery is the printing business. There is no denying the fact that most people who have need for printing services make their orders in
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What Characteristics Make a Product a Public Good Marketing Essay
2 pages (500 words) , Download 2 , Essay
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Essentially, a product is considered distinct as a public good if it is non-rival. This means that public good can be enjoyed by all members of the society without lessening its usefulness. Unlike a private good that individuals compete for its consumption, a public good is consumed simultaneously with others without competing for its value.
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Styles of Building Business to Business Relationships Marketing Essay
8 pages (2000 words) , Download 2 , Essay
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The author of the paper will begin with the statement that business to business (B2B) relationship is a process whereby firms from strong social, economic, service as well as technological attachments over a long time. These relationships are very important and greatly determine the level of performance of a business organization.
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Environmental Analysis Marketing Essay
6 pages (1683 words) , Download 6 , Essay
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Geographically, the bionic leg segments are categorized into four distinct regions namely; Asia, Europe, North America, and the Rest of the World. Market overview sections for bionic legs market performance present a qualitative analysis for the entire overall market based on the factors that determine market dynamics including opportunities and restraints drivers.
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Marketing Management Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
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However there some risk that considered as irrelevant and unjustifiable because indulging in them might only lead to failure in the end.
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The Marketing Strategies of Yorkshire Smoothies Marketing Essay
8 pages (2635 words) , Download 2 , Essay
Free
In this era of international and global marketing, cross border flow of goods and services has become so simplified that most of the flourishing companies are trying to capitalize on such opportunities. Along with that, the advancement of logistics and supply chain management, as well as the application of e-commerce, have drastically reduced establishment and transportation cost.
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Online Marketing as a Demanded Business Marketing Essay
6 pages (1517 words) , Download 3 , Essay
Free
Online Marketing includes email marketing, social media marketing, and many types of display advertising including web banner advertising and mobile advertising. Online marketing frequently involves an organization consisting of a publisher, advertiser, and potential participants including advertising agencies.
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Corporate Credibility Marketing Essay
2 pages (500 words) , Download 2 , Essay
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A firm’s credibility is vital in terms of making it succeed in its branding and marketing strategies. When a company lacks credibility, consumers question the validity of the claims that it makes, making them
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Situational Analysis and SWOT - Vancouver Compassion Society Marketing Research Paper
4 pages (1250 words) , Download 2 , Research Paper
Free
VICS ensures that their provisions are based on the recommendations of the physicians and also makes sure that the patients receive the prescription in respectful environments. In this case, one of the goals of the organization is providing otherwise difficult to get cannabis-related prescriptions to patients who are conservative about losing their respect as cannabis users.
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Differences between Three Types of Research Designs Marketing Essay
6 pages (1726 words) , Download 4 , Essay
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Exploratory research is performed by a researcher when he has relatively little information about the basic issues of the research. It is more appropriate only when the researcher has to gain a basic understanding of the nature of the problem. With exploratory research design, the researcher will be able to discover new relationships, patterns, themes, ideas etc.
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Subway Franchise Marketing Article
1 pages (250 words) , Download 2 , Article
Free
According to the study the options encompass satellite locations, non-traditional locations, school lunch program areas, national park locations, airport terminal locations, and community development program locations. The franchise has set different franchise fee. The investors in the United States and Canada pay $15,000 as franchise fees.
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International Marketing - The Harvey Nichols Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
From the time when it opened its doors in Knightsbridge in the year 1831, Harvey Nichols has majorly focused on the need to understand the demands of the ever-fluctuating market, thereby dealing in cutting-edge designer brands and luxury retail (International Marketing Theory and Conference 2011, pg. 83). 
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Integrated Marketing Communications strategy for John Lewis Departmental Stores Marketing Essay
18 pages (5253 words) , Download 4 , Essay
Free
The promotion of a brand depends on how an organization packages and communicates that brand. The strategy of communicating brand involves the promotion of the aesthetic values associated with the brand. Therefore, brand communication involves creating awareness, creating the sensory experience, and reaching out to the consumers (Schultz et al., 2003).
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Retail marketing case study Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
Both Family Dollar and Dollar General open new stores at rates surpassing one store a day. From this, it is clear that both Dollar General and Family Dollar are growing the number of stores too fast. The fast store
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The Profitability of Advertising on Media Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The costs of putting an advertisement on TV usually vary widely depending on the station used and the time of the day. It can also depend on the length of an advert in terms of time. If a company decided to have their advert aired on ESPN during the program “Monday Night Football,” then they will have to consider paying $408,000.
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A Market Systems Peculiarities Marketing Essay
1 pages (303 words) , Download 2 , Essay
Free
The three basic market systems are Perfect Competition, Monopoly, and Oligopoly. Perfect Competition is a market system defined by a number of buyers and sellers, similar type of products, and a low cost of production. In Perfect Competition, the role of an economist is to identify the barriers that may hamper the free play of demand and supply. 
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Marketing Communication Marketing Report
6 pages (1776 words) , Download 2 , Report
Free
Marketing Communication helps in impacting the consumers at a minimal cost. Presentation of the message to the target market by various media and cues so that the customers respond to it favorably is the prime purpose of any marketing communication. This can generate market feedback for further improvement of the products and thereby can increase sales.
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The Main Characteristics of a Marketing-Oriented Organization Marketing Assignment
14 pages (3922 words) , Download 2 , Assignment
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As opposed to the centralized organizations where the top management’s focus on making profit translates into pursuing of selling concept by the managers, the decentralized nature of the Virgin company allows the managers to amply assess the needs of the customers and then bring forth the desired products. 
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Restrictions on American Imports of Japanese Autos Marketing Essay
2 pages (527 words) , Download 3 , Essay
Free
Japan's industry increased competition has led to government injunctions such as implementing tariffs and quotas on foreign automobiles as well as playing a role in the failure and subsequent bailout of General Motors. The lack of protection against Japanese automakers likely had very little to do with the financial collapse because imposing tariffs would have had as much downside economically.
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Committing the Best Mistakes in Life Marketing Essay
2 pages (515 words) , Download 6 , Essay
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I was in Italy working on a project which involved a marketing drive for a newly launched product. This was my first time that I got a project to complete my own within the budget. It was a new drug in the market with limited allocation for its marketing. The whole campaign was to be evolved within the budget that was a few thousand dollars. And I had to spend it very carefully.
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Similarities and Differences of Apple and MatsSoft Marketing Essay
4 pages (1386 words) , Download 2 , Essay
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Every company would want to have a brand that is recognizable. The benefits of a recognized brand appear in the form of increased market share, increased sales and most importantly, increased awareness (Binder & Witt, 2011). In this section of the study, the positioning and branding strategies of   Apple and MatsSoft will be discussed and analyzed.
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Ethical Dilemma in Marketing Marketing Essay
1 pages (353 words) , Download 3 , Essay
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In most scenarios, there is a lot of ambiguity in an ethical dilemma. Therefore, misleading adverts can be a form of an ethical dilemma. A great percentage of the world population has either direct or indirect contact with tobacco products. Health specialists confirm that tobacco is among the leading causative agents of cancer and other cardiovascular diseases.
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Expatriates in Kuwait Marketing Essay
6 pages (1590 words) , Download 2 , Essay
Free
Foreign workforces over the years took the opportunity very gladly and flooded the country in legal and illegal ways. It affects the country’s local employment condition. Recently in the last few years, the nation is focusing on domestic developments. Domestic employment generation is one of the topmost priorities of the Kuwaiti Government.
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Marketing Distribution and Pricing Marketing Coursework
4 pages (1083 words) , Download 2 , Coursework
Free
If it is a single entity, then the distribution will mainly supply the prepared food to the customers. That will be the main delivery issue which has to be decided upon. The best way to distribute the product to the end customer would be to have a home delivery system which is a very common and easiest approach.  
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Supermarkets Inc Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
rvices from point of origin to the final customer, and encompasses functions such as warehousing, inventory management, transportation, and logistic information management (pages 321-329). Use an example (or examples) from the video to highlight EACH of these important
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