W 4 Case Marketing - Essay Example

W 4 CASE MARKETING Lecturer: W 4 CASE MARKETING Researching on the relationship between cost and quality in the healthcare sector,Garvin (2013) noted that service users often regard affordability, low cost, or free healthcare as the best form of health reform or policy they can receive from government. This research was performed by using a sample size of 50 respondents, who responded to questions from a questionnaire. The responses on what they respondents regarded as best policies in terms of cost are presented below.

Fig 1: Best Cost Policy In a separate research, Gagliardi (2006) asked 40 citizens to share their personal experience on the relationship between low cost healthcare delivery and quality. The researcher defined the premise of quality to respondents as a healthcare delivery system that guarantees prompt execution of duty with guaranteed results of recovery (Zawacki, Bell and French, 2005). In the said study, the following data were gathered.Fig 2: Relationship between cost and qualityFrom table 2, several decision making points can be drawn on the impact of the affordable health care reform act on the value of health care services.

This is because from the results in the figure, it can be noted that for a very long time, service users have had the experience and perception that where there is low cost or affordable health care, the proceeding outcome of service delivery is low quality in terms of the speed at which health service can be received and the guarantee of recovery from sickness. Because access to health care was not a factor in determining quality, service providers will not have much to do with access to healthcare whiles offering affordable health care.

But once citizens have complained about the state of health quality in terms of speed and recovery rate, it will be suggested for regulators to adequately check service providers in these two areas of service delivery. In relation to the use of healthcare information system, it would be recommended that new information systems that are focused on speedy and effective service delivery be implemented in various health care facilities. Unlike in the Providian case, it is important to take different approaches that ensures that in every facility with health information system, the focus will be to ensure integrated and coordinated efforts from all internal stakeholders who will work together to ensure speed and effectiveness.

ReferencesGagliardi, P. (2006), The creation and change of healthcare organizational cultures: Conceptual framework, Organization Studies, 7(2), pp. 117-134Garvin, D. A. (2013), Building a Learning Health Organization, Harvard Business Review, 4(5), pp. 78-91Zawacki W. L., C. H. Bell & French R. (2005), Organization development and transformation: managing effective change (6th ed.). Irwin: Mc-Grew Hill