Populate an Emerging Social Media Platform for a Brand: Amazon.com on Instagram - Research Paper Example

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Nevertheless, these emerging social networks do not exist in isolation as they depend on one another. Indeed, the new social networks in the modern life are adopting new…

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Subject: Marketing
Type: Research Paper
Level: Masters
Pages: 2 (500 words)
Downloads: 5
Author: nonazboncak

Extract of sample "Populate an Emerging Social Media Platform for a Brand: Amazon.com on Instagram"

Populate an Emerging Social Media Platform for a Brand: Amazon.com on Instagram Populate an Emerging Social Media Platform for a Brand: Amazon.com on InstagramIt is arguably true that we can isolate the emerging social networks, which have unique characteristics. Nevertheless, these emerging social networks do not exist in isolation as they depend on one another. Indeed, the new social networks in the modern life are adopting new platforms with existing digital and social presences, which enhance interactions between such networks.

In fact, social media users use various social sites to share information, photos, and comments across the entire social media ecosystem. This paper addresses Amazon.com on Instagram, which are both emerging social networks. Notably, Instagram is a picture site and a popular platform that allows social media users especially the young people to create and share texts, videos, and messages, with advanced features and business applications (Guardian News, 2013). Instagram relies on servers that are part of Amazons cloud-based network.

Ideally, Amazon.com stands out as the best social hub to manage Instagram. Indeed, Amazon.com allows Instagram users to share photos, check inns, updates from other social networks, and links with a just a click of the button. Moreover, the interrelation between Amazon.com and Instagram promotes a clean visual style that fosters the placement of large high-resolution images to the forefront. Indeed, all Instagram users can share, like, repost, and comment on all images within the scope of Amazon.com. Furthermore, Amazon.

com allows all social networks including Instagram with online storage and computing power on photos (Guardian News, 2013). Amazon.com has the capacity to organize the photos and videos into custom streams. Through this interrelationship, users can easily see what their friends are doing on the social network.Notably, Instagram stands out as one of the best social media applications. Moreover, Instagram supports the editing, decoration, and storage of large pictures with beautiful and practical picture effects.

These attributes, are very fundamental for Amazon.com. Nevertheless, it does not notify the users when somebody mentions them in a comment, photo, and likes. However, Amazon.com extends its "story" via Instagram by posting about 8 posts on Instagram. In this context, I would continue telling the story via Instagram by posting more photos on Instagram. Moreover, I would entail the use of large photos with clear, beautiful, and practical picture effects. The use of videos on Instagram would enhance the story about Amazaon.

com on Instagram. Furthermore, Amazon.com can use Instagram to share, store, like, repost, and comment on all images within the scope of Amazon.com.The ability of Instagram to enhance online storage and the computing power on photos would significantly help Amazon.com to tell its story. The sharing of photos on Instagram would create a huge network for Amazon.com to tell its story. As such, having an official presence on Instagram would expose Amazon.com to a greater audience, which will improve its presence on the social media.

More Instagram users will subscribe and advertise their products on Amazon.com thus deriving huge economic benefits to the later. Personally, I think it would be encouraging to execute text and graphic on Amazon.com via textPlus Free Texting, Group texting, use Amazon applications for mobile, and use the standard way to prompt customers to click on the promotion (Amazon.com, Inc, 2012). (https://images-na.ssl-images-amazon.com/images/G/01/AdvertisingSite/pdfs/AmazonBrandUsageGuidelines.pdf)ReferencesAmazon.com, Inc. (2012).

Amazon Brand Usage Guidelines. Retrieved from: https://images-na.ssl-images-amazon.com/images/G/01/AdvertisingSite/pdfs/AmazonBrandUsageGuidelines.pdfGuardian News. (2013). Amazon glitch hits Instagram and AirBnB. Retrieved from: http://www.theguardian.com/technology/2013/aug/26/amazon-glitch-instagram-airbnb

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