Jets Use of Social Media - Essay Example

‘Jet’s’ use of social media ‘Jet’ is retail store that specializes on a number of products majorly laundry and babyamenities. In a bid to attract more customers and increase its sales, the company in addition to using the conventional marketing modes, is also making use of social media platforms such as LinkedIn, Facebook, Twitter and Instagram. Although the overall performance of the business on these sites is still low based on data collected, it nonetheless shows an upward trend that may soon be a force to reckon with.

By using LinkedIn, Jet targets a market segment comprised of both young and old professionals who happen to be the prominent user of this site. Additionally, this move is also strategic since by being linked to brand companies with large followers and employees that deal with products not similar to those retailed by Jet, most of the followers of these large brands will eventually take notice of Jet, resulting in increased flow of people into its timeline. Awareness resulting from such flow is quite important in marketing the company.

Jet is selling itself as a company where laundry products are available to pocket friendly prices, with increased convenience since they offer free delivery services for sales that exceed $35 (https://jet.com/). Consequently, its attempt to reach social media users is strategic to creating a large customer base who value price and convenience. A close monitor of its activity in terms of posts made on these websites over the past month reveals completely no posts on LinkedIn and Facebook, but with 2145 and 133 on Twitter and Instagram respectively.

The reason as to why no posts were made on the first two sites is probably because the company continues to ride on a post previously posted and which had gone viral for the better part of the duration under investigation. A preview of top posts in these websites also reveals that on LinkedIn, a post of an article about TechCrunch carried the day, though the research was unable to retrieve the exact number of likes, comments and shares for the post. Facebook had the post on Smart Cart carrying the day having received a total of 44831 likes, with additional 113 shares among users.

The probable reason as to why the Smart Cart post received that much attention is that it is about pricing of items, distribution centers and shipping costs. Regarding posts on the company’s most active social media platform, Twitter, a tweet that stated that ‘Monday coming to ya like tweet’ received 3947 likes and an additional 8 re-tweets and 5 favorites from the company’s followers mainly because it comedic and had nothing related to its products. On Instagram, a mind blowing Jet TV advertisement, a commercial post received nearly 130 likes from users.

Note that the page has 133 followers, which implies that nearly every follower, about 99 percent, liked the TV ad. The company’s activity on social media is still below par, which necessitates for increased engagement in order to amass more followers that in turn would create more awareness about its products. Advancements in technology have revolutionized the world of business marketing practices, with increased number of consumers spending most of their time on social media websites, making such the ideal places of reaching them, as opposed to television and radio sources.

Works Cited https://jet.com/