Which form of social media is best for an organisation to use - Dissertation Example

? Id: Module: Which form of social media is best for an organisation to use? Word count: 3000 Executive Summary This dissertation mainly highlights the importance and effectiveness of social networking sites. Along with this, it also discusses the importance of face-book as compared to other sites such as twitter. And the impact of face-book in the world of business and on its total sale as compared to others. However, all these evaluations are obtained with the help of secondary research methods such as literature review as compared to primary research. And finally the dissertation is completed with the fact that, face-book is the best for any organizations as compared to other sites. Table of Contents Executive Summary 2 Introduction 4 Discussion 5 Literature review 5 Importance of Social Media 5 Some important facts about face-book 6 Data Analysis 9 Findings 11 Conclusion 11 Recommendation 12 References 14 Appendices 15 Introduction In this age of stiff competitive and high bargaining power of the customers, maximum extent of the entrepreneurs or organizational management desires to present high-end inventive products. This is done in order to satisfy the changing needs and demands of the customers of recent era so as to retain them for longer period of time. However, it might be possible only if the entrepreneur or organizational management desires to offer high-level of concentration over advertisements or promotional campaigns. This might help in enhancement of the awareness level of the customers thereby amplifying the demand and profitability of the organization in the market as compared to many other rival players. But, introduction of information technology has changed the definition of advertisement entirely. Now a day, advertisement or promotion means vivid description of the features or benefits of the products in social media’s like face-book, twitter, Orkut, LinkedIn, Pin-interest and many others. This is because; introduction of information technology enhanced the craze of social media’s as compared to conventional advertising tactics (Macdonald, 2013, pp. 256-356). This dissertation is divided into five phases mainly highlighting the importance of social media in enhancing the profitability of the business. Along with this, it also describes, which might be the best form of social media (face-book or twitter) among many others so as to improve the prosperity of the business. Therefore, the prime question that might be discussed in this dissertation through secondary research methods is, whether face-book or twitter appears to be the best form for any organizational up-liftment. Discussion Literature review Importance of Social Media According to Bregman (2012), social media acts as a weapon to flight against extreme competition and rivalry among the existing contenders. Social media also helps the organization to develop a recognised position for itself and its products thereby amplifying its reputation in the entire globe among many other rival players. As a result of which, it helps in enhancing the awareness of the targeted customers thereby amplifying the demand and total revenue of the organization in the market as compared to others. And so, the brand image and market share of the organization might get amplified resulting in amplification of the total profit margin. Therefore, it might be clearly stated that social media acts as a supporting medium to create and protect digital reputations in an effective and efficient way. Hence, from the above mentioned points, it might be clearly revealed that social media plays a very important role in enhancing the portfolio of an organization in this age of extreme competition. And due to such unde4rlining reason, maximum extent of the entrepreneurs or organizational managements, prefer to comprise of a popular social media reputation. Apart from this, as per Jue & et. al. (2009), the craze of social media or social networking sites enhanced mainly due to the advancement of technologies in this age of globalization. Now a day, social media or social networking sites are regarded as the best medium to communicate with a wide array of individual, of varying taste, culture and preference. By doing so, an organization might very easily present its products and services to these customers thereby motivating them towards their brands among others. As a result, the total profit margin and brand value of the organization as well as the products also gets enhanced thereby amplifying its market size and customer base significantly and so, an organization may not retain its portfolio or popularity in the market, in spite of online presence. Hence, social presence is extremely essential, that might be attained through social networking sites (Jue & et. al., 2009, pp. 456-500). Some important facts about face-book Along with this, social networking sites like face-book, twitter or LinkedIn also helps an organizational management or entrepreneur to attain varied types of information or facts that might prove effective for the organization in future era. With the help of this information an organizational management or entrepreneur might enhance their product lines so that it may easily cope up with varying changes. As a result of it, the total sale and demand of the product or services enhances to a significant extent thereby amplifying the position and status of the organization. So, promotion through social networking sites is highly preferred by the organizations of recent age as compared to conventional marketing. However, maximum extent of the entrepreneurs believes that, most of sales come from the site of face-book as compared to twitter or LinkedIn. And so it is regarded as the greatest platform as compared to others to generate an online presence. As a result, the level of preference for face-book as compared to others such as twitter or LinkedIn is quite high in the world of business. This is the prime reason for which, face-book is recognised as the strategy or policy to achieve the goals and objectives of the organizations. Along with this, it might also enhance the prosperity and supremacy of the organization in the entire globe thereby amplifying the brand value and market size among other rival players. So, face-book is one of the most popular social networking sites as compared to many others. Other than this, Joosten (2012), states that social networking site of face-book is recognised as the guiding force to amplify the essence of the business in the entire globe. This might be possible only because; the marketers or entrepreneurs might reach billions of customers within a very short of period of time. And so the demand and profitability of the organization might get enhanced within a very short of period of time thereby amplifying its status among all. This is extremely essential for any organization, operating in any segment to enhance its sustainability and competitiveness in the market among others. As competitiveness is recognised as the most essential weapon by which an organization might retain its prosperity in the market for long run. So, social networking site or face-book is recognised as the most essential requirement of the organization in recent age. Apart from this, another vital reason for which the face-book site or social networking site is highly preferred is due to its cost-effectiveness. An organizational entrepreneur or a businessman might easily promote the features of the products or services through the face-book site as it is entirely free of cost. On the other hand, any sort of conventional marketing methods might incur huge amount of revenues so as to promote the benefits of the products or services of an organization among others. Therefore, the criteria of cost-effectiveness of social media marketing are recognised as the ideal one for the organizations operating in this aggressive environment as compared to traditional marketing. Not only this, with the help of face-book sites, the customers or visiting individual might post relevant feedbacks regarding the products, that might be utilised by the organization in future age. Moreover, an organization might utilise these information in order to enhance the demand and sale in the market among others. And after implementing these ideas, the level of satisfaction and loyalty of the customers might get enhanced resulting in improvement of the dominance in the market. As a result, the fear of new entrants might get reduced to a significant extent thereby amplifying the brand image of the organization or product in the market. Moreover, it might also be used as a useful technique to recruit highly experienced and talented staffs within the organization so as to improve its productivity and efficiency in the entire market. As a result, recruitment of an experienced leader or staff might act optimistically for the organization thereby enhancing the motivation and inner morale of the employees to a significant extent. Along with this, it might also help in improving the level of performance of the employees by amplifying their dedication or devotion level. And as a result of which, the total productivity and output of the organization might get enhanced resulting in amplification of its entire portfolio (Joosten, 2012, pp. 367-457). Apart from this, face-book sites also offer the opportunity to widen the business contracts of an entrepreneur thereby amplifying its reputation in the entire market among other contenders. And as a result of which, the total profit margin and demand of the products might get enhanced, which is extremely essential for any organizational entrepreneur in this age. So, it is highly preferred by the marketers as it helps to improve its brand-value and reliability in the market significantly. As per Sponder (2011), face-book site is recognised as an effective tool for building, interpreting, and evaluating the financial position in a specific segment among many other competing rival players. And along with this, the competitive strategy utilised by the rival player might also be analysed so as to improve the portfolio of the organization in the market significantly. Moreover, with the help of face-book sites as compared to twitters, varied types of inventive ideas and proposals might also be attained from various clients or visitors. And if the proposed idea or opinion is liked or preferred by any other visitor, then he or she might approve it by presenting a ‘like’ option to it. And if the number of ‘likes’ for a specific option enhances significantly then the ranking and rating of the product or the brand might get enhanced to a certain extent among many other rival players. However, such types of options are not possible in a twitter account and so he level of preference of the face-book sites is extremely high within the entrepreneurs of this age. Consequently, face-book might also be used to develop an integrated relationship with the employees or customers of the organization so as to retain them in future era. By doing so, an organization desires to enhance its loyalty and reliability within the minds of the customers thereby amplifying its trust among other rival players. As a result, the bonding of the organization or the brand with the customer gets enhanced to a significant extent thereby amplifying its esteem among other substitute brands. Thus, face-book marketing is recognised as a medium to enhance the integrated marketing option thereby amplifying its supremacy in the market. Therefore, maximum extent of the business entrepreneurs desire to market or promote its products or services through face-book sites or social networking sites (Sponder, 2011, pp. 378-423). Hence, it might be clearly depicted that, face-book is recognised as the most-profitable medium as compared to twitter in case of business organizations. And so it is highly preferred by the marketers or entrepreneurs of the organizations in this aggressive age among other popular social networking sites. Data Analysis In order to evaluate the effectiveness of face-book site as compared to twitters, secondary research methods are used. In this method, varied types of published texts, theoretical reports, printed statistics and personal documentaries are used to analyse the effectiveness of the fact. And in this case also, all these above mentioned things are used to evaluate the fact and it might be revealed that face-book is the best medium that may build as well as position an organization or a product within a very small time-frame. Along with this, after analysing the facts of literature review, it might be clearly depicted that face-book might assist an organization or a brand to expand its market share and value in the entire globe among many other rival players. Similarly, it might also support the organization to improve its range of customers and brand image significantly thereby amplifying its prosperity in the market among others. Other than this, after analysing the facts printed in varied online journals and websites, it might be stated that face-book is a site that might amplify the demand of the product in a cost-effective way. This is possible only because; the entrepreneurs or marketers might post varied types of advertisements featuring the benefits and technologies of the product, entirely free of cost. As a result of which, the total revenue and total sale of the products gets enhanced but the advertisement cost required by the organization entirely becomes zero. This is extremely beneficial for the organization and so the medium of face-book is extremely preferred by the marketers of recent age among many other social networking sites. Moreover, with the help of secondary research, it is also revealed that social networking site or face-book site might be used to attract customers of varying age-groups, cultures and religions. This is because; the advertisement posted within the site of face-book might be viewed by any individual, residing in any part of the globe, entirely free. So, it is highly preferred by all the marketers or entrepreneurs of this competitive age. Hence, it might be stated that face-book is more effective and superior way to improve the image and portfolio of an organization as compared to twitter. Apart from this, with the help of face-book account, an organization entrepreneur or marketer might easily post varied types of inventive news such as launching of the products, introduction of inventive products and many others to its target group of customers. As a result of which, the demand and portfolio of the brand gets enhanced significantly in the entire globe among many other rival players. And it might also increase the level of awareness and profitability of the brand in the market thereby amplifying its reputation to a significant extent. Thus, it is extremely profitable for any organization to enhance its image and value through face-book site as compared to twitter sites (Joosten, 2012, pp. 345-400). Hence, it might be depicted that face-book site is extremely essential for any organization to retain its efficiency in the market. So, the demand of face-book is increasing day by day as compared to other social networking sites like twitter. Findings After analysing and evaluating the above mentioned points, it might be stated that social networking is recognised as one of the most popular medium of advertising or promotion as compared to traditional marketing techniques. This is because; face-book site might be used to improve the brand image and prosperity of the organization in the market among many other rival players. Apart from this, face-book is also used to increase the range of customers and demand of the products significantly. As a result, the productivity and profitability of the organization or the brand might get enhanced resulting in amplification of its total sale among other substitute products. Not only this, with the help of a face-book accounts an organization or a brand might reach the customers, residing in long-distance places in a very short period of time. As a result, the total sale and output of the organization gets enhanced resulting in amplification of the demand of the products (Jacobson, 2009, pp. 234-342). Along with this, the reputation and brand image of the organization and the products also gets enhanced to a significant extent among others. And so, face-book is highly preferred by the marketers in this age of competitiveness as seen in the graph 1 of appendices. Conclusion Conclusively, it might be stated that social-media is extremely preferred as compared to traditional marketing techniques mainly due to its cost-effectiveness. Apart from this, social networking site like face-book sites might also used to reach a wide array of customers of varied types of religions, creed and cultures within a very short period of time. However, this may not be possible by any other networking site as compared to face-book. So it is highly preferred by the marketers of this age as compared to other sites. Other than this, face-book might also be used to attract wide range of experienced and talented individual so as to improve the productivity of the organization to a certain extent. As a result of which, the reputation and market share of the organization or product might get enhanced to a certain extent as compared to others. Moreover, face-book might be used to present varied types of updated news and information of the organizations or products so as to enhance the level of awareness of the customers. And so the face-book site is highly favoured by the marketers or entrepreneurs of varied organizations. Apart from this, face-book might also be used to attain varied types of ideas and information so as to improve the portfolio and market value of the organization in the entire globe among other rival players. And as a result, the switchover costs of the customers might get reduced thereby amplifying the supremacy of the organization in the market. Hence, it might be depicted that face-book is the most powerful and effective medium for promoting or advertising the features of a product. Recommendation In order to improve the brand image and popularity of the organization in the market, advertising or promotion is extremely essential. And so, maximum extent of the marketers or entrepreneur of recent age desires to offer attractive advertisement in social networking site such as face-book. This might help an organization to improve the total sale and customers base thereby amplifying the revenues to a significant extent. Along with this, it might also help an organization to amplify its brand image and market share as well thereby improving its prosperity in the market among others. Hence, in order to retain the similar prosperity in the market, an organizational entrepreneur needs to offer high level of attention over advertising or promotion techniques. Only then, the market value and demand of the products might remain significantly high within the minds of the customers. Other than this, the marketer or the entrepreneur might try to offer updated news and information about the products lines so as to enhance the awareness level of the customers. Only then, a wide range of customers might get attracted towards the products lines thereby amplifying the profitability of the organization in the market among other rival players. And only then the existing customers might remain with the brand and its product lines for longer period of time thereby reducing the fear of new entrants. And the switchover costs might also get reduced to a significant extent thereby improving the supremacy of the organization in the market. References Bregman, S. 2012. Uses of Social Media in Public Transportation - Page 16. London: McFarland. Jue, A. L. & et. al., 2009. Social Media at Work: How Networking Tools Propel Organizational Performance. John Wiley & Sons. Jacobson, J. L. 2009. 42 Rules of Social Media for Small Business. Oxford University Press. Joosten, T. 2012. Social Media for Educators: Strategies and Best Practices. New York: Springer. Macdonald, R. 2013. The new age of marketing: How social media has changed the marketing landscape. New York: Springer. Sponder, M. 2011. Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics. McGraw Hill Professional. Appendices Graph 1 Read More