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The individual assignment requires an analysis of the exploitation of innovation within an organisation through a commercially developed SOCIAL NETWORK service. This involves producing an INDIVIDUAL formal report (max 2500 words excluding references) - Coursework Example

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The fast pace transformation and advancement in Information Systems around the world has become a challenge for companies in adjusting to trends in the market (Daud and Yusoff, 2010; Stafford and Mearns, 2009). Also, it is more difficult for company’s Research and Development…
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The individual assignment requires an analysis of the exploitation of innovation within an organisation through a commercially developed SOCIAL NETWORK service. This involves producing an INDIVIDUAL formal report (max 2500 words excluding references)
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Extract of sample "The individual assignment requires an analysis of the exploitation of innovation within an organisation through a commercially developed SOCIAL NETWORK service. This involves producing an INDIVIDUAL formal report (max 2500 words excluding references)"

Download file to see previous pages The latest trend in corporate world is to effectively utilise social media system. This is conducted for creating a learning and knowledge sharing business environment. This will promote innovation within business operations (Grutzmann, Macedo and Zambalde, 2013; Kietzmann et al., 2011). Moreover, robust growth is observed in the in-house innovation processes, which help organisations carry out their operations efficiently.
According to Idota et al. (2011), a firm has to focus on developing means of collection, accumulation and integration of information about the customer’s needs along with ideas and technology owned by employees as the integration and sharing of the employees’ ideas and knowledge are vital for innovation. With the expansion of a firm’s size, information about innovation, which is present in every department, has to be shared on a one to one basis (Pirkkalanien and Pawlowski, 2013). Therefore, there is an immense need for an integrated knowledge management system (Johannessen, 2008; Leonardi, 2011).
With the advent of time, the companies are now shifting from ICT to social media systems for using them as communication mediums for the Knowledge Management system (Zheng and Zheng, 2010). In recent times, the social media such as SNS (Social Network Service) and blogs are being used by the enterprises for attaining product and service innovation objectives (Okatan, 2012).
European Commission (2011) stated that social media is a cluster of Internet-based applications, which are developed on technological and ideological foundations of Web 2.0 Technology. This provides space for conception and exchange of content generated by users (Kane and Alavi, 2007). Hence, it can be stated that social media has grown to become technology’s generic name. This allows individual to send, share and respond to the information and knowledge with each other by making effective use of ...Download file to see next pagesRead More
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