We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Social Media for Small to Medium Enterprises - Essay Example

Comments (0)
With the organisation’s presence on Twitter, Flickr and YouTube, this paper seeks to evaluate the reasons that modern SMEs run social media accounts…
Download full paper
Social Media for Small to Medium Enterprises
Read TextPreview

Extract of sample
Social Media for Small to Medium Enterprises

Download file to see previous pages... Small and medium-sized enterprises, SMEs play a crucial role in any national economy. They are a major source of employment and foster socio-economic expansion (Taprial & Kanwar 2012). To foster the achievement of their objectives, a majority of these SMEs leverage on IT-based tools to increase information content and creativity (Belo, Castela & Fernandes 2013; Laudon & Traver 2010). With this regard, many SMEs have incorporated social media strategy in their operations so as to realise the benefits that IT offers in their businesses. Joosten (2012) generally describes social media as technological systems that enhance collaboration and connection by creating personal and corporate profiles, sharing of opinions, activities and information and content creation. Among the many social media networks, Schwartz (2010) documents Twitter and Facebook as the most popular. SMEs have established their presence in a majority of these platforms.
Anoto Group AB is an example of an SME that has embraced the use of social media in its operations. This Swedish high-tech company provides solutions for transmitting handwritten text from hard copies to digital media, intelligent camera surveillance and scanning printed text (Anoto Group AB 2013). To reach out to its customers and all other stakeholders, the company has presence on Twitter, Flickr and YouTube social media sites. With only 103 employees spread across Sweden, UK, US and Japan, the company is an example of modern SMEs that have adopted new IT features as change drivers to enable them gain sustainable competitive advantage over their rivals. Indeed, just like Anoto AB, many other SMEs have embraced the strategy of using social media to achieve their objectives. Meske and Stieglitz (2013) observe that 24% of small enterprises structurally use social media with another 20% using it informally. For medium-sized organisations, the ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
A review of academic research undertaken in relation to Small and Medium Sized Enterprises
However, the common perception about SMEs suggests that such firms involve less than 500 employees. It has been identified that SMEs in EU countries generally operate with less than 250 employees. SMEs are the prime indicators for the job creation and income generation opportunities for the economies of the world.
10 Pages(2500 words)Essay
The Impact of Social Media on the Rare of Growth of Small and Medium Scale Enterprises

The conclusion states that greater percentage of companies today uses social media in undertaking various forms of corporate social relationships. The few group of enterprises who do not presently use any form of social media plan to do so in the nearest future. Among the small and medium scale enterprises that use social media, a lot of positive and diverse advantages have been recorded.

11 Pages(1750 words)Essay
Small and Medium Enterprises
But times have changed with the globalisation regime multinational enterprises have made a distinctive mark on the local markets as well. While on the one hand this affected the economic factors of the region or country, on the other the SMEs started realising the need for pressing changes in the management of different aspects of the enterprise.
5 Pages(1250 words)Essay
Globalisation and Small Medium Enterprises
However, globalization also raises the risk of marginalization of countries, in particular the poorest countries, and the most vulnerable groups everywhere"2 "Several CEI countries, which are moving towards a free market economy, fear, that the globalization process of the world economy and markets might affect an economic texture that is still unprepared from a technical, financial, organizational and social point of view.
12 Pages(3000 words)Essay
How can SMEs(small to medium enterprises) survive in the highly competitive industries that are participating
It does not imply that we should take the issues faced by small and medium firms lightly. Survival of small and medium firms is at stake
32 Pages(8000 words)Essay
Social Media for Small to Medium Enterprises
This remains to be the key objective even though businesses have progressively taken up the use of social media to make the goal that they have known to their potential clients and
8 Pages(2000 words)Essay
Social Media for Small to Medium Enterprises
This enhances companies to get a direct feedback from their clients. This strategy is very efficient mostly for small group of companies that are not well established. One such company is the Anoto
8 Pages(2000 words)Essay
Small and medium sized enterprises (SMEs) in emerging markets
This includes limitations like inadequate skills or experience, and competition from large enterprises that enjoy economies of scale. The support systems that
15 Pages(3750 words)Essay
Small and Medium Enterprises (SMEs)
The effect of globalization has consequently resulted in industrialization in developing countries. Many SMEs have then been set up through industrialization and therefore it has created employment opportunities. Developing countries are among other factors,
4 Pages(1000 words)Essay
Let us find you another Essay on topic Social Media for Small to Medium Enterprises for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us