The prime intent of this essay is to critically evaluate the use of social media on Small and Medium Hospitality Enterprises (SMTEs). In this regard, High Beeches B&B has been selected as one of the SMTEs for critical evaluation of the above stated subject matter of the study…
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Moreover, all the bedrooms and other hospitality services of the organizations are highly decorated that would attract the tourists at large. It is also observed that High Beeches is one of such SMTEs, which extensively used the notion of social media in order to generate greater awareness about is respective products and/or services to the worldwide customers. Besides this, the organization has also undertaken the strategy of promoting its products and/or services by selling and distributing through Trip Advisors and others.
Contextually, in order to undergo a successful study of the topic with regards to High Beeches B&B as the organization, a literature review is performed through the support of relevant and recent scholarly articles. Furthermore, a case study of the selected SMTE i.e. High Beeches B&B is conducted by using the approach of qualitative methodology with the greater focus on secondary sources. In this regard, for the successful completion of the case study, the current scenario of the SMTE has been comprehensively studied. It also includes the identification of the problems faced by the SMTE relating to the use of social media for promoting its respective products and/or services. Finally, certain effective solutions have also been framed for resolving such problems in the form of providing recommendations and a valid conclusion has been made in the lasts section pertaining to the case study.
In this modern era of a competitive business environment and the evolution of pioneering technological advancements with regards to communication, it is often observed that a majority of the corporate houses of this contemporary world use social media networking sites to promote their respective products and/or services. The use of social media for promoting the products is equally applicable for the SMTEs.
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There are many benefits and challenges involved with integrating social networking in business and this has led to diverse conclusions of whether social networking is a viable tool in business operations. 65% per cents of SME’s proprietors in the USA believe social networking ultimately leads to net inefficiency in business operations (Stafford, 2008).
The conclusion states that greater percentage of companies today uses social media in undertaking various forms of corporate social relationships. The few group of enterprises who do not presently use any form of social media plan to do so in the nearest future. Among the small and medium scale enterprises that use social media, a lot of positive and diverse advantages have been recorded.
The recession weakened the ability of lenders to meet the demand for loans, especially without security. The economic downturn brought about financial difficulties in SMEs and at the same time, lenders could not guarantee access to additional funds. Some of the SMEs were forced to shut due to financial difficulties and bankruptcy.
But times have changed with the globalisation regime multinational enterprises have made a distinctive mark on the local markets as well. While on the one hand this affected the economic factors of the region or country, on the other the SMEs started realising the need for pressing changes in the management of different aspects of the enterprise.
urism sections, varying demand prototypes, the assertion for hospitality products in good quality and presents, the lessening charisma and mounting standardization of presents time after time initiate new questions for the quality assertion of SMHEs. Great quality of services
rocess through which investors and fund managers identify potential risks of their businesses and act in such a way that their business interests are safeguarded. Allen goes ahead to assert that the decision on whether to accept or take mitigation steps towards the potential
16 Pages(4000 words)Literature review
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