We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

The Use of Social Media on Small and Medium Hospitality Enterprise - Essay Example

Comments (0) Cite this document
Summary
The prime intent of this essay is to critically evaluate the use of social media on Small and Medium Hospitality Enterprises (SMTEs). In this regard, High Beeches B&B has been selected as one of the SMTEs for critical evaluation of the above stated subject matter of the study…
Download full paper
GRAB THE BEST PAPER

Extract of sample
The Use of Social Media on Small and Medium Hospitality Enterprise

Download file to see previous pages... Moreover, all the bedrooms and other hospitality services of the organizations are highly decorated that would attract the tourists at large. It is also observed that High Beeches is one of such SMTEs, which extensively used the notion of social media in order to generate greater awareness about is respective products and/or services to the worldwide customers. Besides this, the organization has also undertaken the strategy of promoting its products and/or services by selling and distributing through Trip Advisors and others.
Contextually, in order to undergo a successful study of the topic with regards to High Beeches B&B as the organization, a literature review is performed through the support of relevant and recent scholarly articles. Furthermore, a case study of the selected SMTE i.e. High Beeches B&B is conducted by using the approach of qualitative methodology with the greater focus on secondary sources. In this regard, for the successful completion of the case study, the current scenario of the SMTE has been comprehensively studied. It also includes the identification of the problems faced by the SMTE relating to the use of social media for promoting its respective products and/or services. Finally, certain effective solutions have also been framed for resolving such problems in the form of providing recommendations and a valid conclusion has been made in the lasts section pertaining to the case study.
In this modern era of a competitive business environment and the evolution of pioneering technological advancements with regards to communication, it is often observed that a majority of the corporate houses of this contemporary world use social media networking sites to promote their respective products and/or services. The use of social media for promoting the products is equally applicable for the SMTEs. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The Use of Social Media on Small and Medium Hospitality Enterprise Essay”, n.d.)
Retrieved from https://studentshare.org/tourism/1671686-critically-evaluate-the-use-of-social-media-on-small-and-medium-hospitality-enterprise-smte-or-a-small-destination-use-one-case-study-to-create-a-new-detailed-social-media-strategy-for-your-chosen-smte-or-small-destination
(The Use of Social Media on Small and Medium Hospitality Enterprise Essay)
https://studentshare.org/tourism/1671686-critically-evaluate-the-use-of-social-media-on-small-and-medium-hospitality-enterprise-smte-or-a-small-destination-use-one-case-study-to-create-a-new-detailed-social-media-strategy-for-your-chosen-smte-or-small-destination.
“The Use of Social Media on Small and Medium Hospitality Enterprise Essay”, n.d. https://studentshare.org/tourism/1671686-critically-evaluate-the-use-of-social-media-on-small-and-medium-hospitality-enterprise-smte-or-a-small-destination-use-one-case-study-to-create-a-new-detailed-social-media-strategy-for-your-chosen-smte-or-small-destination.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Social Networking and SME's (small and medium enterprises)
There are many benefits and challenges involved with integrating social networking in business and this has led to diverse conclusions of whether social networking is a viable tool in business operations. 65% per cents of SME’s proprietors in the USA believe social networking ultimately leads to net inefficiency in business operations (Stafford, 2008).
8 Pages(2000 words)Literature review
The Impact of Social Media on the Rare of Growth of Small and Medium Scale Enterprises

The conclusion states that greater percentage of companies today uses social media in undertaking various forms of corporate social relationships. The few group of enterprises who do not presently use any form of social media plan to do so in the nearest future. Among the small and medium scale enterprises that use social media, a lot of positive and diverse advantages have been recorded.

11 Pages(1750 words)Essay
Small and Medium Enterprises
The recession weakened the ability of lenders to meet the demand for loans, especially without security. The economic downturn brought about financial difficulties in SMEs and at the same time, lenders could not guarantee access to additional funds. Some of the SMEs were forced to shut due to financial difficulties and bankruptcy.
12 Pages(3000 words)Essay
Small and Medium Enterprises
But times have changed with the globalisation regime multinational enterprises have made a distinctive mark on the local markets as well. While on the one hand this affected the economic factors of the region or country, on the other the SMEs started realising the need for pressing changes in the management of different aspects of the enterprise.
5 Pages(1250 words)Essay
The future of SMEs(Small Medium Enterprises) in developing hospitality products
urism sections, varying demand prototypes, the assertion for hospitality products in good quality and presents, the lessening charisma and mounting standardization of presents time after time initiate new questions for the quality assertion of SMHEs. Great quality of services
12 Pages(3000 words)Essay
Social Media for Small to Medium Enterprises
This remains to be the key objective even though businesses have progressively taken up the use of social media to make the goal that they have known to their potential clients and
8 Pages(2000 words)Essay
Social Media for Small to Medium Enterprises
This enhances companies to get a direct feedback from their clients. This strategy is very efficient mostly for small group of companies that are not well established. One such company is the Anoto
8 Pages(2000 words)Essay
Social Media for Small to Medium Enterprises
Additionally, it risks the spread of wrongful information on an organisation, which together with the limitation of control, hinders the presence of a majority of SMEs on social media.
8 Pages(2000 words)Essay
A CRITICAL REVIEW OF THE USE OF FACEBOOK AS A SOCIAL MEDIA TECHNIQUE TO PROMOTE SMALL AND MEDIUM SCALE BUSINESS ONLINE
Over the years there have been numerous companies providing that have made very good use of the internet and have flourished phenomenally. Companies like Amazon, Myntra, eBay and Flipkart are
10 Pages(2500 words)Literature review
Research for the Financial Risk Management Problems of Small and Medium-sized Enterprise in China
rocess through which investors and fund managers identify potential risks of their businesses and act in such a way that their business interests are safeguarded. Allen goes ahead to assert that the decision on whether to accept or take mitigation steps towards the potential
16 Pages(4000 words)Literature review
Let us find you another Essay on topic The Use of Social Media on Small and Medium Hospitality Enterprise for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us