Nobody downloaded yet

The Impact of Social Media on the Rare of Growth of Small and Medium Scale Enterprises - Essay Example

Comments (0) Cite this document
This work was set out to use a questionnaire to collect data on the impact of social media on the growth and development of small and medium scale enterprises. The choice of this particular aim is the fact that social media is gaining so much popularity among internet users today…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER99% of users find it useful
The Impact of Social Media on the Rare of Growth of Small and Medium Scale Enterprises
Read TextPreview

Extract of sample "The Impact of Social Media on the Rare of Growth of Small and Medium Scale Enterprises"

Download file to see previous pages The paper tells that there is a major weakness with the questionnaire in terms ethical consideration. As an academic research, it is expected that the researcher makes a lot of provision for ensuring ethical protection for respondents. Some of these ethical protections should include the assurance of anonymity of respondents. The researcher must also keep responses highly confidential. Such assurances make respondents highly confident too in the answers they provide. The questionnaire should have therefore had a preamble that gives respondents these ethical assurances. What is more, there is a repetition of questions throughout the questionnaire. There are questions that have been reframed in different ways but seek to collect the same piece of data. There should have therefore been a better mopping up exercise to rid the questionnaire of repeated questions. Again, the questionnaire lacks clear-cut categorization of questions with headings. In the absence of such categorization, respondents are often confused on what a particular question is seeking to find. In this event, they may misunderstand the questions and answer them in different contexts. In future research, there would be conscious effort to present the questions in a more presentable way by clearly stating question numbers and categorizing the questions according to a minimum of four major themes. The questionnaires were distributed among two hundred respondents. These respondents were selected from different industrial backgrounds including hospitality, education, health, entertainment, transport, financial service, manufacturing, politics and so on. This was to ensure a large representation base. Among the two hundred respondents, the chart below represents those who use social media and those who do not. After the data on the use of social media were collected, the researcher grouped the responses according to the field of industry. This was done in order to find the time of industries that practiced the use of social media most. In this regard, it was found that business to customer enterprises used social media more often than business to business enterprises After identifying which of the respondents used social media and which did not, the researcher went ahead to find out the specific social media that was used by these enterprises. The reason for collecting this particular data was because the literature review had proofed that some of the social media networks were more popular than others. The researcher, therefore, wanted to find out how the popularity of a particular social media network influenced and impacted the reasons for which the respondents were using them. The chart below represents the allocation of respondents and the kind of social media network they used. The researcher sought to find from respondents, the reasons why they used social media. This was an important data because the literature review has revealed that using social media serves diverse purposes. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“The Impact of Social Media on the Rare of Growth of Small and Medium Essay”, n.d.)
The Impact of Social Media on the Rare of Growth of Small and Medium Essay. Retrieved from
(The Impact of Social Media on the Rare of Growth of Small and Medium Essay)
The Impact of Social Media on the Rare of Growth of Small and Medium Essay.
“The Impact of Social Media on the Rare of Growth of Small and Medium Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Impact of Social Media on the Rare of Growth of Small and Medium Scale Enterprises

Small and Medium Enterprises

...Small and Medium Enterprises Questions 1: The Impact of 2008 Recession on SMEs Before the recession that began in 2008, SMEs were performing well and could access credit from financial institution to expand their operations. However, the recession brought about uncertainties on the future performance of businesses. Thus, small and medium enterprises could not easily access credit. The credit approval rates reduced not only for SMEs but also for large institutions as well. The recession weakened the ability of lenders to meet the demand for loans especially without security. The economic downturn brought about financial...
12 Pages(3000 words)Essay

Small and Medium Enterprises

..., L. (2000). "The relationship between total quality management and human resource management in small and medium-sized enterprises". Strategic Change, Vol. 9, pp. 427-35. 4. OECD (2009). 'The Impact of the Global Crisis on SME and Entrepreneurship Financing and Policy Responses'. Organisation for Economic Co-Operation and Development. Available online at (Jan 30, 2010) 5. University of Strathclyde Glasgow (2009). Small and Medium Sized Enterprises: Definitions. Available online at (Jan 30, 2010)... Dissertation Proposal Strategies of small and medium enterprise to continue their expansion...
5 Pages(1250 words)Essay

Small and Medium Enterprises Coursework

...loss to the economy. But the other danger is that they will abandon the formal system altogether and operate in the informal economy, sidestepping taxes and regulations, and thus not making a full contribution to economic growth and job creation (OECD, 2006). Some background research on SME financing Many small and medium-sized enterprises (SMEs) have consistently considered access to finance to be a problem. This relates to access to equity as well as access to debt financing. It is found that there is no clear link between the equity ratio (equity as a percentage of total capital) and firm size. In some countries (like Austria, Denmark, Finland, Germany, and Spain)...
40 Pages(10000 words)Coursework

Small and Medium Sized Enterprises

...59 Figure 16 - Sales Training Environment 60 Abstract This purpose of this study is explore new insights concerning 'organizational effectiveness', and the relationship of the preceding with entrepreneurial orientation, market orientation, sales force performance, and sales organization effectiveness in Small and Medium Sized Enterprises (SME's). The foregoing represents a daunting challenge, in that these areas contain psychological as well as motivational facets, in addition to the organizational precepts. The cross-organizational...
75 Pages(18750 words)Dissertation

Globalisation and Small Medium Enterprises

...Globalization and Small Medium Enterprises The 20th century has seen a sea change in global commerce with the rise of transnational conglomerates / multinational corporations. On event of these developments, there have taken place a worldwide desegregation of production and the concept of transfer prices, which is inclined towards distorting the real prices of manufactured components transferred across national frontiers but within a single multinational corporation. Clearly, large global corporations have been instrumental in creating a substantial portion of this century's wealth. But the driving force behind the world's economic growth over the past two decades have undoubtedly been the small and medium enterprises (SMEs... in...
12 Pages(3000 words)Essay

Small and medium enterprises

...Small and medium enterprises Section I: Introduction Small and medium enterprises have been playing a pivotal role in the economic development and uplift all around the world. Their part in creating new employment opportunities has been pivotal and decisive both in the first and third world countries. Being at a very limited scale and bound to some sanctions, SMEs have to obey some pre-defined protocols and best entrepreneurial practices in order to succeed. There are different success criterions for an SME some of them are discussed below in order to summarize the key points which can be a benchmark for the...
12 Pages(3000 words)Essay

Social Media for Small to Medium Enterprises

...people who are professionals and consultants simply to manage it generating the necessity of the small and medium enterprises to come up with a way to help them organize their data. The organization of these data by the small or medium enterprises should be in a smaller scale and cheaper to avoid having to hire expensive consultants or having to pay for consulting contracts. Main finding Social media for business Businesses and companies are migrating in the direction of software that is based on the internet, as it can be able to circumvent the need to buy and manage computer servers,...
8 Pages(2000 words)Essay

Social Media for Small to Medium Enterprises

... Facebook, Twitter, Gmail and other social interaction sites where companies suspect to have a rich clientele. Companies have taken onto face book and twitter mostly to reach out to their clients. This enhances companies to get a direct feedback from their clients. This strategy is very efficient mostly for small group of companies that are not well established. One such company is the Anoto Group. It (Anoto) is a Swedish-based technology company engaged in providing digital writing solutions, through its 103 employees based at operations in Sweden, the US, Japan and the UK (Group 2013). Small medium enterprise companies are increasingly adopting social media strategy as means of increasing their market share and sales volume... vary from...
8 Pages(2000 words)Essay

Social Media for Small to Medium Enterprises

...Social Media for Small to Medium Enterprises Executive Summary Anoto AB is an appropriate example of a small and medium-sized enterprise that has positively embraced social media strategy. With the organisation’s presence on Twitter, Flickr and YouTube, this paper seeks to evaluate the reasons that modern SMEs run social media accounts. However, just like any other information technology tool, social media presents security risk. Additionally, it risks the spread of wrongful information on an...
8 Pages(2000 words)Essay

Small and Medium Enterprises (SMEs)

...the levels of unemployment in developing countries and steered economic development. SMEs have been instrumental in job creation to developing countries in the process of structural adjustment. Primarily, SMEs are labor intensive and this helps in alleviating unemployment burdens on the shoulder of the civilians and absorbing new job entrants into jobs. The trend in the developed countries indicates that there is a weakened job creation by economic growth as the industrial structure of domestic economy matures (Wang and Redmond, 2007). This leaves the government policy makers of each government short of ideas about the urgency to search for policies of job generation. In this case, small and...
4 Pages(1000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic The Impact of Social Media on the Rare of Growth of Small and Medium Scale Enterprises for FREE!

Contact Us