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Analysis of Ethnic Marketing - Essay Example

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Summary

The paper "Analysis of Ethnic Marketing" highlights that it is impossible to apply organizational techniques to address the marketing needs of minority individuals. It is worth restating that failure to formulate comprehensive techniques would only lead to the collapse of a marketing approach. …

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Subject: Marketing
Type: Essay
Level: Undergraduate
Pages: 1 (250 words)
Downloads: 2
Author: mbogisich

Extract of sample "Analysis of Ethnic Marketing"

The authors indicate that ethnic marketing is a way of communicating and targeting different cultural frameworks. Culture also affects how a consumer evaluates a product. Studies have shown that during the marketing process of a product, cultural expectations are considered rather than functional purposes.

The authors provide useful information by indicating that minority ethnic groups are usually alternative consumers because they have a different culture compared to the mainstream population. The authors indicate that migration usually leads to the increased presence of minority ethnic groups within a country. These groups are important, making it fundamental to consider their needs during marketing. In order to reach them, marketers must embrace marketing strategies that are different from the macro community in the same country.

In order to reach out to minority ethnic groups, marketers should apply procedures that several companies use when dealing with ethical problems. However, one may question such an ideology based on the divergent opinions of scholars and technocrats. Read More

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(Summary Essay Example | Topics and Well Written Essays - 250 Words - 85)
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“Summary Essay Example | Topics and Well Written Essays - 250 Words - 85”, n.d. https://studentshare.org/marketing/1623823-summary.

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