Picked Magazine: Preview Magazine - Essay Example

The editorial environment is consistent with the theme. Checking several issues of Preview magazine, its editorial is always in keeping with fashion, health and relationships.
There are features that are consistent to maintain that magazine’s general theme. All of its issues contain consistent features about beauty, fashion and relationships.

I. Competitive environment
The advertisements in the magazine are obviously directed at the reader. It typically consists of clothing and accessories, sometimes gadgets. These ads of course are persuading to buy or at least try their products.

Since most of the advertisements are products of the same nature (typically clothing), one cannot help but compare the advertisements which one suits the reader more.
Placing an ad about clothing in a beauty magazine is a good investment because readers usually resort to beauty magazines if they want to look good and fashionable. These magazines could also be persuasive with their ads in convincing the readers to buy “look good and feel good” products because their feature articles are related to the ads which really just persuade readers to buy more. Read More