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Portfolio of work - Article Example

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Portfolio of work Part 1: Publication The publication is a magazine called Real Moms. It will be sold nationwide with distribution centers in major cities around the country. ‘Real Moms’ will be released on a monthly basis in order to give writers ample time to gather content for the publication…
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Portfolio of work
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Download file to see previous pages This medium will allow the company to benefit from direct sales of the publication. Unlike online sources which often rely on advertising revenue, a print magazine can take advantage of both direct sales of the product as well as advertising proceeds. Furthermore, it will be easier to estimate the readership and market share of the product when this format is adopted (Williams, 2009). The magazine will have giveaways and prizes attached, so a tangible medium is the best alternative. Mothers are the target audience for the monthly edition. These women are likely to be educated, working and social. Age may not be a relevant segment because stories will target mothers with teenagers, infants or children of school-going age. Nonetheless, the design of the magazine will be biased towards fun-loving and upbeat personalities. These women will not be one-track minded. They may be administrators at their places of work, members of the local rotary club or volunteers at their churches. A number of them are likely to wear the proverbial ‘many hats’. This explains why the magazine will contain a rich mix of topics. Since the publication will be relatively cheap, it is probable that readers will not belong to one income status. It is meant to be all-encompassing and accessible, even to those who are struggling to make ends meet. This idea is ripe for the local print magazine market because women require an unpretentious and accessible reading item. The current magazines in the market do not cover a wide range of topics like the ones that this magazine will contain. Most of them have very narrow topic selections. ‘Real Mom’ will be different because it will address all manners of lifestyle issues. Furthermore, its emphasis on people’s real-life experiences will make it personal and relatable. The magazine will go for a $1.5, which is much lower than other magazines in the market. Low prices often guarantee a wide reach and thus high circulation. Furthermore, this amount will lure infrequent magazine readers to try out this new brand. Part 2: Cover letter Dear ‘Real Mom’ Hiring Manager I would like to submit my application for the position of staff writer as described in your newspaper advertisement. Real Mom is a publication that is at the heart of my personal interests. I have been an advent reader of the magazine since its inception. Its engaging topics have always been delivered in a fun and heartwarming manner. As a former writer for ‘Fitness Fanatic’ magazine, I have submitted 150 articles and published 75% of them. I wrote about various lifestyle topics like “the unpalatable taste of artificial sweeteners”, “Cheat days," “Etiquette rules for weight watchers," “Halle Berry’s workout regimen” and “Unrealistic expectations at the gym." I relied on interviews, newspapers, books and online authorities for these articles. These topics were often original ideas that I pitched to my superiors. Therefore, I meet one of the requirements you described in the advertisement about conducting research and conceptualizing ideas. Prior to the submission of topics, members of my organization gave the senior editor suggestions on possible areas of publication. Sometimes the magazine leaned towards particular angles, which we needed to build on. I am thus familiar with group dynamics after collaborating with several staff members in such sessions (Conley and Stephen, 2006). This is ...Download file to see next pagesRead More
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