A Representation of the New Jacket Distribution Channel - Essay Example

The product is relatively low priced implying that most people will need it. This product will be available in a number of retail stores, which include cloth stores and sporting goods stores. Sportsmen and women regularly visit sporting goods stores, where they will easily notice this product.

Different teams and learning institutions also visit sports goods stores implying that this is a strategic location for distributing the product to a large number of targeted audiences. The product will also be available in some leading cloth distributor stores. These stores are significant since the product will reach out to a large number of households. The Internet is one medium through which a new product can reach a large number of customers within a short period. The internet will make it much easier in distributing the new products since customers will easily identify the locations and addresses of stores distributing the product.

The Internet will also benefit the company when distribution costs through intermediary stores are reduced. Some customers will also have opportunities to buy the product directly from the company.