Company: Lansdowne Chemicals, PLC - Essay Example

Sourcing of products will be done directly from Asian producers and a warehouse opened a warehouse in New Jersey to store the products. Buying in bulk will lead to enjoying economies of scale. Stocking will be done extensively to provide a wide choice to consumers to choose from. Competing firms are less reliable on stocking. Of major importance is getting the cheapest alternative and not the quality. The same quality can be offered in all markets. However, some markets may receive customized products but of the same quality.

A sustainable distribution channel will be chosen since client base will be widely spread and not expecting huge purchases from one. This will involve the signing of distribution contracts with distributors keen on expanding their businesses and extending them after keen review. Besides, direct sourcing helps maintain competitiveness ( Beebe2009). Response to customer feedback and complaints will be swift. Stocks may be at Jimmy’s trucking since they have 40 years’ experience in the fragrance industry.

Orders that are made before 2:30 est. are to be delivered the day after. Costs will be benchmarked against competitor costs and identify reasons for difference. Revenue will be realized from the sales made. The prices of certain products will be kept same for a number of key global customers. These products are CPL Aromas, DROM fragrances and fragrance resources. If rate of investment is not improving focus will not be made on smaller customers. North America sales manager will be based in New Jersey.

He will be required to work from home and therefore there will be no rent expense. Among his duties will be setting up a national office in US. It will be lean on resources which will cover both US and UK. There will be need to set up a shop where our level of service is appreciated in that customers know what they are paying for. The cost of moving to the US