IMC Mix of the reformation (www.reformation.com) - Essay Example

IMC Mix Of The Reformation There has been a shift of advertising in the corporate world from mass advertising to functional point advertising (Kliatchko, pp. 130). Integrated marketing communications has assisted through the change of the ways of advertising. Integrated marketing communications strategy has enabled firms to reduce on marketing cost. It is therefore seen as a cost effective medium of advertising by firms which also maximizes consumer value. Reformation uses integrated marketing communications strategy to coordinate communication in regards to the promotion of its products.

Reformation integrated marketing communications strategy has blended a variety of marketing innovation to enhance the promotion of their products to the consumers. Reformation integrated marketing communications strategy has integrated various promotion ideas in their website, thus engineering an eye catching web page. This has a positive influence on how the customers value Reformation products. Integrated marketing communications improved customers’ experience while shopping for commodities online.

The integrated marketing communications set up informs and attracts existing and prospective customers into checking out the various product wares Reformation is offering. The purpose of integrated marketing communications is to communicate the right information to the right customers at a specific time (Caywood, PP. 323). Reformation has modified their online adverts into sections that appeal to different customers differently. The sections are divided in the form of gender, accessories and the different type of the clothing wares.

Each of the sections is further differentiated to offer the customers with a wide variety of choices to compare and choose. Reformation has integrated social media in their marketing strategy thus forming a network for communication with the customers. Social media enables Reformation to get feedback from the customers about their reactions and opinions about their products. Social media gives consumers the chance to ask questions about any product they want to learn more about from the company.

Reformation integrated marketing communications strategy has also incorporated a blog as a means of enhancing communication impact. The blog is mainly for creating an interactive online means to bond with different individuals in matters relating directly or indirectly to their products. The blog communicates on general things that are related to Reformation products. The blog initiates a topic on fashion related trends and other accessories information. The article creates conversation with the readers thus attracting comments from the general public.

This is, therefore, used by companies to collect information about the topics of interest from the public. Tips and advice columns on the blog also create an avenue for the company to connect with the general public. This thus creates an audience for the company to try out ideas and converse with the public about the needs of different customers. Reformation’s integrated marketing communications online strategy has differentiated their products, thus creating brand purpose for their products.

The various products are advertised wholesomely but they appeal to the consumers uniquely. This creates a differentiated unified, integrated brand experience for customers. The online promotion is coordinated with other marketing mediums to maximize multiple communication channels. This has thus shifted advertising from a mass awareness creation of a two way kind of conversation between the marketer and the consumers (Chitrabhan, Kevin and Katherine, PP. 17). The integrated marketing communications has therefore enhanced sales promotion, advertising and public relations.

Work Cited.Caywood, C. The Handbook of Strategic Public Relations and Integrated Marketing. Chicago: McGraw-Hill, 2012: 314-346. Print.Chitrabhan, B., Kevin, L. and Katherine, N. "Relating Brand and Customer Perspectives." Journal of Service Research (2002): 13-25. Print.Kliatchko, J. "Revisiting the IMC construct: A revised definition and four pillars." International Journal of Advertising (2008): 113-160. Print..