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Marketing Essays

Result for Subject Marketing:
19702 essays
A Better Path to Corporate Tax Reform Marketing Essay
1 pages (335 words) , Download 3 , Essay
Free
As an alternative, how about developing the U.S. as the most desirable global target for corporations? Take the case of a 15% rate for a few years to measure what effect it has on job establishments and all the fresh taxes produced by more persons working for these freshly transferred corporations.
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Marketing Plan Marketing Term Paper
11 pages (2500 words) , Download 4 , Term Paper
Free
The author states that the recent economic downturn has made the current consumer base to change the grocery-shopping trend. The current customer base includes young singles; younger childless couples and mile aged childless couples. On equal measure, the current target audience includes the married women with children and busy mothers.
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Internet Marketing - Context-Based Mobile Marketer Marketing Essay
4 pages (1144 words) , Download 2 , Essay
Free
This text message alert on my location is another great invention for the future that ensures that one does not pass up the location where they are going. The line is long and my number will not be up for the next ten minutes according to the estimation by google glass. This is enough time to go looking for shower gel. 
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Service sector expectation and experience of service quality, branding and loyalty in a customer perspective Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
This paper purports: • To recognise the background, strategies and culture of service sector organisations • To examine the importance of customer satisfaction and customer relationship in the present market scenario • To determine the importance of service quality in relation to customer satisfaction • To analyse the significance of branding in relation to customer satisfaction
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Marketing Planning and Strategy (Organizations or Individuals) 2 Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
A company has to make sure that the marketing strategy is developed in alignment with customers’ preferences so that the desired sales targets and profits are successfully attained. In recent times, the marketing experts have identified the key
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Marketing Planning and Strategy (Organizations or Individuals) 1 Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
s that enables an organization to use its resources while taking advantage of opportunities with the aim of increasing sales and achieve suitable competition in the market. A consumer’s role in marketing is more important as compared to the marketer’s role for a marketing
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Performance of the Share Prices of BP PLC Marketing Essay
8 pages (2263 words) , Download 2 , Essay
Free
BP PLC is divided into two segments, namely refining and marketing; and exploration and production. It is noticed that the share price of the company has fluctuated over the period of 2000-2013. The reason for this fluctuation is elaborated in the report by considering each year’s share price performance.
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Regarding Teslas direct to consumer expansion into China via opening 12 new stores Marketing PowerPoint Presentation
1 pages (250 words) , Download 2 , PowerPoint Presentation
Free
data will be of great assistance when compiling feedback from interviews with expatriates from China and with Tesla employees that cannot be calculated in words. Qualitative data will form an important part of the study as it will help in determining the relationship between the
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Written Assignment #5 Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Usually, wholesaling involves provided that the clientele will get low-priced rate per item in trade for buying the item in big amounts. Wholesalers are responsible for the flow of action in the distribution channel. Many
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Culture's Influence on Luxury Consumption in China and the United States Marketing Term Paper
10 pages (2921 words) , Download 2 , Term Paper
Free
In order to accomplish that endeavor, the paper will examine the consumer’s characteristics in these two markets and make marketing recommendations. The paper will also give an example of some corporations and brands that have capitalized on these unique characteristics through their marketing strategies to capture the luxury market.
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Report Type Assignment Based of Swatch Case Study Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
e most powerful offices in the company, the incorporation of young innovative individuals has seen the company grow from strength to strength (Sutherland & Canwell, 2008, p.51). This is the reason why many people seeking employment want to work with Swatch The culture of Swatch
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Organization of Communication Networks in Dubai: Publinet Marketing Term Paper
15 pages (3925 words) , Download 2 , Term Paper
Free
In the historical period of its establishment, it used to operate as a simple creative agency. However, with the passage of time, it has been successful in expanding its business towards performing multiple tasks such as advertising consultancy, public relations, management of creative events, brand design, animation, brand activation.
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Marketing Communication in a Multicultural Market Environment Marketing Essay
8 pages (2490 words) , Download 3 , Essay
Free
Currently, there are a lot of issues concerned with global marketing communication, such as those related to how effective the advertising is, testing various marketing and promotional methods, (Onkvisit and Shaw, 1999) the design of content and language used in the advertisement.
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Elements of Competitive Marketing Marketing Essay
8 pages (2374 words) , Download 2 , Essay
Free
The space on the poster was well utilised as the poster does not show words and designs that have been cramped together even though so much was said on the poster. In terms of legibility, however, the poster would have a negative criticism because most of the things written on it are not legible at all.
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Keurig - Situational Analysis Marketing Assignment
2 pages (655 words) , Download 2 , Assignment
Free
Generally, in 2008, the Keurig brand recorded net sales of $254 million, which was an 88% increase compared to the previous year. Annual reports indicate that Green Mountain, which owns the Keurig brand, uses at least 5% of the profits before tax to help support environmental and social projects every year.
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The Major Challenges for China Marketing Essay
6 pages (1652 words) , Download 2 , Essay
Free
China has enjoyed being one of the most successful economies in the recent past; it is among the fast-growing nations whose economy has risen beyond borders. China, a country that was once an underdeveloped state has undergone impressive achievements. However, there have been peculiar events and situations that have been faced by China in recent times, threatening the established economy.
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ARNP Project Last Wk Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
To ride above this challenge, using strategic marketing principles is the most recommended option for ARNP. By this, Berkowitz and Bartlett (2010) suggest the use of a strategic marketing plan. Once the strategic marketing plan is used, ARNP will be expected to go
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SWOT Analysis of Voluntary Health Insurance Marketing Essay
1 pages (304 words) , Download 2 , Essay
Free
A number of stakeholders of healthcare are recommended by the organization. Two of these stakeholders are voluntary health insurance and health care, providers. Each of these stakeholders has its own strengths, weaknesses, opportunities and threats in its approach to providing tailored and people-centered care (Morrisey, 2007). In the two tables below, a SWOT analysis of these two stakeholders is presented.
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The Marketing of Foods and Non-Alcoholic Beverages to Children Marketing Essay
8 pages (3073 words) , Download 2 , Essay
Free
The paper by Halford and Boyland (2013), brings to the fore a very important aspect in the context of a worldwide concern on childhood health. This issue of the paper reviews the current evidence and gathers a number of new and interesting research developments on this topic made by outstanding researchers and policy proponents in the field.
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What type of society do you wish to live in Will you be living in Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Marriage is an important part of our culture in China and I hope to get married in the next 5-10 years. 3rd response: The economy of China may even
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Blog post for Public Relation Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
a product that is either similar, substitute, complementary or supplementary to the brand that a business offers, it is only through the creation of unique content in relation to the product, that the business can attain an upper hand in digital marketing (Morgan, 2014).
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Presentable Press Release Marketing Assignment
2 pages (396 words) , Download 2 , Assignment
Free
In the referenced article, the press release format can be changed in order to suit the audience and also whoever is passing the message (Gorton, 2007). The first step would be to ensure that irrelevant or redundant information is removed. This will make the press release, brief and also it will have all the relevant information that it needs of its audience (Gorton, 2007).
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FoodMaster Company Is on the Verge of Expansion Marketing Case Study
3 pages (998 words) , Download 2 , Case Study
Free
The present paper has identified that the FoodMaster Company is determined to exploit these opportunities in the international market. The company’s commitment to the environment, strong belief in corporate social responsibility, and sustainable development would help them to conduct cross-cultural business successfully.
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Coco Chanel - Fashion Merchandising Marketing Assignment
2 pages (500 words) , Download 6 , Assignment
Free
This paper analyzes the fashion marketing of Coco Chanel. Coco’s mother passed on when she was a six year old girl, leaving her and her four siblings under the care of her father. Her father soon gave them to various relatives as life became miserable. Coco Chanel ended up in an orphanage, where she mastered the art of sewing.
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Smoke detectors Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
As a point of departure the fundamental political risk facing most of the multinational companies engaged in the smoke detectors industry in Chile is the judicial unpredictability on matters concerning
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Facility Relocation and Warehousing Marketing Essay
2 pages (597 words) , Download 2 , Essay
Free
Cost represents all the expenses that a company pays in a given location. These are fixed costs such as rental charges and wages and variable costs such as electricity costs. The company will make profits if revenue is more than these expenses, for this reason, the company will choose a location that chooses a location that has fewer costs or expenses so that profit is maximized.
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The Failure of Ralph Lauren Rugby Marketing Essay
8 pages (2379 words) , Download 2 , Essay
Free
Burgeoning and attractive marketing offers numerous opportunities for the prosperity of brands. Then again, without proper research and evaluation of future conditions, taking any strategic step can be risky and prove financially disruptive. A similar situation had occurred with the Ralph Lauren Rugby brand, owned by Ralph Lauren.
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Mall of America Marketing Case Study
2 pages (500 words) , Download 3 , Case Study
Free
The first element that created instant success for the Mall of America is innovation; the mall created a new and different experience for consumers in the retail sector. The creation of a huge retail store that counters cheap prices, entertainment, and endless selection drew consumers to the mall.
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E-Marketing Plan Elaboration for Loop Marketing Thesis Proposal
4 pages (1142 words) , Download 4 , Thesis Proposal
Free
E-marketing has recently emerged to become an adaptive ‘smart’ technology since many businesses have developed social media and other e-marketing platforms intending to achieve their marketing objectives. In the contemporary marketing landscape, an e-marketer has to prepare his marketing plan for continually learning and evolving.
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Psychology of Buyer Behavior Marketing Assignment
2 pages (593 words) , Download 2 , Assignment
Free
Ziobro goes on to denote that other factors made these stores have the number of visitors depicted in the research. These factors include the number of retail stores that a retailing unit has. On this basis, Wal-Mart and Target Corp would most definitely have a higher number of visitors because of their presence in almost all the states in America.
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Marketing Norway Marketing Research Paper
2 pages (500 words) , Download 4 , Research Paper
Free
Additionally, the research paper would also entail information pertaining to the potential target markets, which can be tapped by ARIO to launch its wristband collection in the market. Norway is a Scandinavian country where the democratic system of government
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SWOT analysis Marketing Assignment
2 pages (500 words) , Download 13 , Assignment
Free
SWOT analysis also helps to determine the aspect of what is right or wrong with the products that a company produces (Mao, Su-Chen, uh-Min, 2013). The three major players in the smart phone company are Samsung, Apple and Huawei. The SWOT analysis of these companies
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Strategic Options between the UK and Cuba, Trade Relations between the UK and the US Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
The Cuban Chamber of Commerce organizes for translators at a fee for those going into the interior side. Furthermore, interested entrepreneurs ought to understand the pride, sensitivity, culture, and history of Cubans to stay and trade comfortably. A personal relationship is at the centre of successful business relationships in Cuba.
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Fashion Designer and Fashion Merchandiser Marketing Essay
2 pages (500 words) , Download 5 , Essay
Free
This essay explores the contrast between Fashion Designer and Fashion Merchandiser. Although both these professionals participate in the selection of the accessories and garments to be sold to the clients, yet a fashion designer’s job is more related to the creation of these items whereas a fashion merchandiser’s job.
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The Definition and Scope of Marketing Marketing Essay
2 pages (622 words) , Download 4 , Essay
Free
Marketing defines a set of activities, entities, and procedures that develops and transfers utility objects to different stakeholders. It involves formulation and communication of information that can generate utility to different stakeholders to a subject entity and such stakeholders may be customers, the community, and contractual parties to an institution’s activities.
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EBook-Importance of Technology in Retailing Marketing Assignment
11 pages (3175 words) , Download 3 , Assignment
Free
 STP in retail marketing in the UK has been considerably influenced by the adoption of a customer-driven approach, which is evident from the targeting of the youth that are highly reachable over technology platforms. E-commerce in the UK is among the major contributors to the national economy, contributing about 8.3 percent of the GDP and the growth of businesses of all sizes.     
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Advertising - Pawnshop Kings Marketing Essay
2 pages (523 words) , Download 3 , Essay
Free
Through advertising, it is easy to convince consumers to buy the product. Pawnshop Kings has the potential to grow. However, customers and lovers of music can admire the band depending on how well it selects its music. While taking into account that the band has the diverse ability to record different types of genres, it is very difficult choosing from the available options.
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The American Based Car Rental Industr Marketing Case Study
6 pages (1641 words) , Download 2 , Case Study
Free
In the year 2010, Enterprise provided employment to 68,000 graduates of college or university. Enterprise recruited individuals who were oriented towards the goal, had required skills to solve certain problems, decent communication skills, skills for providing customer service, strong ethics for work and were flexible.
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Restaurant Comparison Marketing Assignment
2 pages (500 words) , Download 21 , Assignment
Free
well in that the cameras are conveniently located such that the employees are in a better position to have a full glare of everything that is taking place inside the restaurant. The customers can also see the background environment of the restaurant on a large screen that is
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Message Without Words Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
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An appropriate message for this image would be: “You are part of the Family”. This message together with the image will create an emotional appeal to consumers. All consumers are moved by emotional messages and the message will send emotional triggers that will connect the audience with the message.
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JP Morgan Chase and Bank One Merger Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
ers received 1.32 shares of JPMorgan Chase common stock for each share of Bank One common stock while JPMorgan Chase stock continues to trade on the New York Stock Exchange under the ticker symbol JPM. The post-merger stages of J.P. Morgan Chase and Bank One merger were well
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Fresh Fruit Soda Market Perspectives Marketing Essay
6 pages (2034 words) , Download 6 , Essay
Free
The soft drink industry has been viewed as one with major health issues and matters. This is because most of the drinks are said to contain sugar that is bad for the health and bad for the teeth of people who consume them. There is an acidic nature of soft drinks and this leads to the erosion of the enamels of the teeth.
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The IMC Plan Marketing Assignment
2 pages (500 words) , Download 6 , Assignment
Free
According to the research findings, it can, therefore, be said that the TCL IMC plan depicts the TCL products as superior, accessible and affordable. Equally, the plan addresses the response of consumers towards prices and quality of the products, particularly when making decisions on what product to buy.
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Benetton's Message without Words Marketing Essay
9 pages (2524 words) , Download 2 , Essay
Free
Benetton prides its foundation on three main core values; these are direction, diversity, and elegance. With the image above, Benetton imposes a unique stance on trendy, light and, comfortable to wear cashmere. Combing the world for inspiration, the Benetton team presents a design that merges a strong feminine and masculine artistic with inexpensive luxury, employing elegant cuts and exceptional styling.
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JetBlue Airways Success Story Marketing Case Study
4 pages (1035 words) , Download 3 , Case Study
Free
The airline has started using secondary airports. While this may not be the same as using the other airports, it ensures that it has more flight slots as the traffic in these secondary airports is kept to minimal hence no congestion or competition. The decision to use of single fleet operation may seem like a weakness but the culminate advantages it has to outdo the weakness aspect.
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JetBlue Airways: A SWOT Analysis Marketing Case Study
4 pages (1101 words) , Download 3 , Case Study
Free
JetBlue Airways, founded by David Neeleman in 1999, known as the no-frills low-cost airline, is known for rising to success in a short span of time, especially when the economy was low.  Their success is attributed to operational strategies, low-cost practices, high customer value, and high employee satisfaction practices.
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Marketing cases analysis Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The management has to compare the benefits that are attributable to each of the available choices and that implies that a critical analysis has to be made on the available choices (Ali 5). The first additional option is having additional
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A Television Ad: RAM, Farmer Marketing Assignment
10 pages (2826 words) , Download 2 , Assignment
Free
Advertising, especially television ads constitutes common communication aspects in conjunction with public relations, sales promotional activities, direct market, as well as personal selling. Marketing communication consultants have five important decision-making features they consider while evaluating the effectiveness of an advertising campaign including the Farmer.
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Impact of culture on online consumer purchase decision Marketing Thesis Proposal
15 pages (3750 words) , Download 2 , Thesis Proposal
Free
The questions of this study are: What are the different factors that determine the culture? What is the impact of culture on the consumer buying behavior? What are the difference in the consumer buying behavior when they are buying products and services online and offline? What type of cultural factors influence the consumer buying decision when they are buying products and services online?
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The Ellen Show Assignment Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
Adding to the fight are sections about standard individuals doing unprecedented things, and different recreations that oblige group of onlookers
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