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Marketing Essays

Result for Subject Marketing:
19895 essays
Introduction of Group Project Marketing Essay
7 pages (1908 words) , Download 3 , Essay
Free
Part of Teijin involves B to C business, but the largest portion of their sales comes from B-to-B business. “Human Chemistry, Human Solutions” is a brand statement of this company and the core competence of this group is to develop innovative products and services by a focus on technology, and IT by overlapping business domains to create unique value for the market.
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Critical Review of Marketing Mix Marketing Essay
11 pages (2875 words) , Download 5 , Essay
Free
. However, the author appears to have come strongly in a manner that a reader can’t help but notice bias in his argument. Nevertheless, just like Constantinides recommends, this field indeed, needs further research to ascertain the liabilities of the propositions made by the authors and or make tested recommendations thereafter.
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Markets, marketing and strategy Marketing Essay
8 pages (2000 words) , Download 2 , Essay
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The aim of the analysis is to clarify the principal issues, which the companies for the merger face at present, to forecast the possible changes the merger will bring and offer possible solutions for the issues described.
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Using Relationship Marketing to Improve Customer Relations Marketing Dissertation
69 pages (17250 words) , Download 2 , Dissertation
The current dissertation aims to investigate Marks & Spencer’s relationship marketing strategies and evaluate customers’ attitudes towards it. Marks & Spencer have rebranded themselves with the new ‘Your M&S’ concept and have restyled their advertising campaigns (print, billboard & TV) with for example the successful Twiggy and friends adverts.
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Marketing Spotlight on HSBC Marketing Case Study
4 pages (1248 words) , Download 2 , Case Study
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HSBC is perceived to be demonstrating social responsibilities by offering tailored products for niche markets primarily targeting unprivileged classes (like ethnic marketing, positioning products for unprivileged countries, etc.) as reported by the literature by Lemon and Seiders (2007) and Sirkeci (2008).
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Development of Product Growth Strategies in Relation to Market Development Opportunities Marketing Literature review
8 pages (2300 words) , Download 2 , Literature review
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The increase of competition in markets worldwide has led firms to adopt marketing strategies that can offer a competitive advantage; however, the marketing plans used for the promotion of products and services internationally often fail to perform in accordance with their potentials; the responsibility for this failure belongs mainly to marketers who cannot evaluate appropriately consumer demands.
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Market Segmentation for a Fast Food Organization Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
The author states that after doing a survey, temporary food stalls can be maintained to know future results. With the help of this method, the seller can know how many people there are there who are attracted to their food items. What is in their minds, what they need and thus with the help of this method, potential buyers can be attracted.
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Natural Monopoly Phenomenon Marketing Assignment
1 pages (385 words) , Download 2 , Assignment
Free
In a monopolistic market consumer surplus is created. Monopolies cause a decrease in producer surplus. Monopoly prices cause deadweight loss. United Airlines and US Airways announced today that they had called off their proposed merger after the Justice Department threatened to file a lawsuit to block the $4.2 billion deal, calling it anticompetitive.
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Zara spanish clothing company Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
Under certain terms, the firm is able to respond quicker to the market demands; for instance, in the study of Gourdin (2006) it is noted that in Zara the time required
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Marketing survey Marketing Assignment
1 pages (250 words) , Download 4 , Assignment
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kelihood of 10 supposing that the ratio of the number of deaths indicated is influenced by certain factors as taking the drug late or when the patient being treated may be at the critical or incurable stage. Such count representing twenty percent of the base may be thought to
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KONE: The MonoSpace Launch in Germany Marketing Essay
8 pages (2209 words) , Download 2 , Essay
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From the paper, KONE’s new product, MonoSpace is suitable only for 8-person and 13-person elevators with an operating speed of one meter per second usable in buildings less than 12 floors. This product could be a replacement for hydraulic and gear traction elevators, but not suitable for high-rise buildings.
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Marketing Strategy and Marketing Plan of Pizza Hut Marketing Essay
2 pages (641 words) , Download 7 , Essay
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Pizza Hut is an American restaurant chain. It has around 5,600 franchises in almost 94 countries. Pizza Hut holds a strong position in the Food and Beverage industry due to the uniqueness and variety of the menu. Pizza Hut is a subsidiary of Yum! Brands, Inc. They rank among the world’s largest restaurant companies. 
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Industry Analysis For Foods Market Marketing Term Paper
2 pages (500 words) , Download 3 , Term Paper
Free
Moreover, the company is trading in the American stock market and it has sold a majority of its shares. The company recorded 11% growth rate in 2011. According to King (277), the current trend of development of the entity in the market results to
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Company Overview Marketing Essay
7 pages (1824 words) , Download 3 , Essay
Free
Mr. Daryl Scholz is a project management coordinator that utilizes project management methodologies to plan, implement, and evaluate projects related to technology for the Information Technology Services department.  Scholz works with numerous projects including, curriculum navigator, map works, student dashboard, centralized ticketing, web CMS, and the student portal.
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Apple Store Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
This store has gone through a series of expansions. The latest expansion of the store was on February 2012. Residents of Pasadena were looking forward for the new store, and as always, the store did not let them down. The
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Sports Marketing and the Law Marketing Essay
2 pages (718 words) , Download 3 , Essay
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The author states that this type of business has always been assumed to be recession-proof, but according to the Sports Marketing Association, recession affects sports marketing just like it does other businesses. The recession made it had for Cricket-rights holders to secure commercial deals, and also affected the 2010 FIFA World Cup revenues.
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Marketing Proposal Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
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With the entry of new products in the market, formal marketing is important as it prepares the business to be proactive through the products in the market, it will enable the company to know its potential clients, competitors and how to relate with the
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Reed Supermarkets - New Wave of Competitors Marketing Essay
5 pages (1465 words) , Download 3 , Essay
Free
Reed Supermarkets possesses around 192 retail outlets with almost 21,000 employees operating in the United States. Reed also has two distributions centers for meeting the demand of customers effectively. Reed offers a wide range of products which include groceries, meats, paper goods, baked goods, seafood, pharmaceutical products along health and beauty care products.
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Charlotte Beers at Ogilvy & Mather Worldwide Marketing Research Paper
4 pages (1104 words) , Download 3 , Research Paper
Free
Generally speaking, it is essential to state that with regards to the case of Charlotte Beers, the following analysis will seek to discuss what Beers ultimately sought to accomplish within her role as CEO. Moreover, the analysis will also consider whether or not Beers, and her team, got the vision right.
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Florida Christian School 4Ps Marketing Assignment
1 pages (412 words) , Download 2 , Assignment
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Florida Christian School is a Christian-based academic institution that aims to enact educational knowledge to young leaders in various capacities. The institution’s core objective is to nurture God has given talents by placing appropriate mechanism that ensures the growth and survival of talents in an ever-changing environment.
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Why Theory of Consumer Acculturation and Socialization Is Highly Accepted Marketing Essay
8 pages (2349 words) , Download 2 , Essay
Free
Globalization seems to be a buzz term in this age. However, it offers a significant impact on each and every aspect of life such as economy, technology as well as culture. It is due to globalization that enhanced technological advancement resulting in amplification of the economic prosperity of any nation or country.
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Marketing to Hispanic Americans Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
The author is sure that marketing to Hispanics should take the aspect of ethnicity into consideration because ethnicity is important to all minorities for the purpose of identity.  67% of Hispanics suggest that ethnicity is an important element of their identity. Furthermore, 78% of them suggest that they are proud of their ethnic identity.
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Brand Impact and Popular Culture Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
This research will begin with the statement that Toyota Motor Corporation is one of the largest manufacturers of automobiles in the world. The Japanese behemoth manufactures cars, hybrids, SUV, UTES, and vans. The company has numerous popular brands like Aurion, Camry, Corolla, Prius, Rav4, and Tarago in its product repertoire.
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Parallel Trade in Pharmaceutical Products - GlaxoSmithKline Unlimited Marketing Case Study
1 pages (401 words) , Download 4 , Case Study
Free
When GSK drummed out an agreement with 75 Spanish wholesalers to create a two-tier price structure for pharmaceutical products, it ran into a legal barrier. The two-tier price structure was to charge lower prices for medicinal products sold within Spain but impose higher prices to wholesalers wishing to export the same pharmaceuticals outside Spain.
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Trust in Online Retail Relationships in Fashion Marketing Literature review
23 pages (7208 words) , Download 2 , Literature review
It is the primal factor considering which individuals react to each other. In the current era, business complexity has largely enhanced after the enactment of open economic principles. The extent of organizational crisis has considerably increased with the rise in the degree of uncertainty in the external business world.
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Understanding the Role Marketing Plays in Organizations Marketing Essay
9 pages (2446 words) , Download 2 , Essay
Free
Marketing has a far-reaching role in influencing the choices made by consumers. It is precisely for this idea that sales and marketing departments play a substantial role within any organization. Having a friendly attitude, for example, is of great significance as it makes customers feel special and appreciated making them come back for the same product or service on several occasions.
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Designs by Kate: The Power of Direct Sales Marketing Case Study
2 pages (500 words) , Download 45 , Case Study
Free
By mid-2006, DBK had a sales force of 600 women. At present, DBK has a massive sales force of 8,000. Majority (90 percent) of the sales team has been hired by existing sales
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Marketing Study: Marks and Spencer Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Youthful consumers are still in touch with the latest trends and developments. Younger consumers spend spontaneously (Jackson, 2014:34). For youthful consumers, status and exclusivity are important. Older consumers are more loyal to the brand (Gassen, 2014:106). Older consumers have a strong attachment to the brand (Kaplinsky, 2013:45).
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A review for "Sally Hogshead on How You Can Unlock Your Natural Ability to Fascinate" Marketing Book Report/Review
1 pages (250 words) , Download 2 , Book Report/Review
Free
Sally says that brand adds value, which can result in a product charging more than the competitor despite the product having the same worth as the competitor’s. Brand adds value to a product, making people be fascinated by it. Human beings too have the ability to
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Chipotle Franchise Marketing Research Paper
2 pages (500 words) , Download 5 , Research Paper
Free
In choosing the marketing position, management must ensure that all the factors in the immediate internal and external environment
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The growth of McDonald's company in the European market Marketing Case Study
2 pages (500 words) , Download 7 , Case Study
Free
he Strengths, Weaknesses, Opportunities, and Technological (SWOT) analyses, McDonald’s has focused on re-evaluation to tackle the PESTLE aspects that could be a hindrance if not properly addressed. Competition has been extensive with the company finding it difficult to attain
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Marketing Plan for Lewis Road Creamery Fresh Chocolate Milk Marketing Assignment
7 pages (1937 words) , Download 2 , Assignment
Free
The company will offer an additional product from the company that is of low price. The company should also consider offering bonuses for various goods. The company has another option; introduce the game to promote extreme customers. The organization needs to carry out a massive promotional campaign for its products to be successful in the market.
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Direct Marketing: Victoria Secret and Toyota Marketing Case Study
7 pages (2030 words) , Download 2 , Case Study
Free
As per Johnson (2005) direct marketing has gained a lot of recognition as with the help of technology it has become easier to do so with easily available data bases and the internet. Increasingly firms are shifting towards direct marketing as they find it beneficial for their firms and as it helps them curtail costs, increase their sales and reach a wider market in an era of globalization.
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Aqualisa Quartz Case Analysis Marketing Assignment
1 pages (250 words) , Download 14 , Assignment
Free
The physical purchasing of shower valves is dominated by trade shops, showrooms and do-it-yourself shops.The main drawback of the Aquilisa brand as highlighted by Rawlson is that it has been regarded as a premium brand. However other brands are
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Customer Expectations & Environment Analysis Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
e property itself is located at 45 Avenue de la Gare, Lausanne located next to Lausanne Railway Station which serves suburban, intercity and European lines, including Paris and Milan. On the opposite side of the road there is Metro Line 2, with direct access to Ouchy. In this
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PEST Analysis of Australia Marketing Essay
2 pages (749 words) , Download 2 , Essay
Free
The Australian Government has set aside a very strong business policy known as the Gillard Government Trade Policy Statement. It has a central theme of ‘Trading our way to more jobs and prosperity.’ This set out various guiding principles. These were separation, non-discrimination, unilateralism, transparency, and indivisibility. 
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A Marketing Opportunity for Powerbike in Thailand Marketing Assignment
12 pages (3000 words) , Download 2 , Assignment
Free
The predominant market for Powerbike is students residing within Roi Et; we also cater for local employees, sportsmen and the greater Roi Et population. Demand in the local market is driven by lack of financial might among the population because they cannot afford vehicles. Bicycles are then used to make short trips and transporting farm produce.
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Market Communication Plan for Pomegranate Cafe Marketing Case Study
6 pages (1833 words) , Download 2 , Case Study
Free
Taking appropriate measures can help companies in getting an edge over the owners of Pomegranate Café competitors. In the case of non-profit organizations, Pomegranate Café can be in the line of leading non-profit organizations which acquire substantial amounts of donations and run their business in an exceptional manner.  
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KLM Royal Dutch Airlines Marketing Activities Marketing Research Paper
4 pages (1204 words) , Download 2 , Research Paper
Free
KLM Royal Dutch Airlines or simply KLM airlines is the flag carrier airline of the Netherlands. Although KLM was founded by Albert Plesman on 7th October 1919, the company originally commenced its operations on 17th May 1920 by operating its first flight from London to Amsterdam (‘History’ KLM, para.1).
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The Importance of the Annual Report, Income Statement Marketing Essay
4 pages (1034 words) , Download 2 , Essay
Free
The correspondence explains the importance of the annual report, income statement. The correspondence explains that the income statement is the best gauge of a sales manager’s accomplishment. To pass, the manager must generate get net income. The correspondence is meant for a non-accounting graduate President. The recipient of the letter will access the document as the better criteria for evaluating the manager’s job performance.
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Define Marketing Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
uced; in that process, eventually salesman would resort to hard selling regardless of whether customer liked the product or not – whether the product fulfilled the need of customers or not. Smart marketers came into the play when they started getting the feedback from the
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Dog-Gone Stylin' Marketing Plan Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Environmental factors also play a role in the pricing strategy. This includes both the legal aspect as well as the competition; not putting prices too low which will lead to price wars. Putting the prices too high without regard to price
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Marketing in the Public Sector: Coca-Cola Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
This data ought to be thoroughly analyzed against your organizations' goals and assets to figure out whether there are any feasible chances to venture into new markets.In the event that a focused playing point is found throughout the examination organize, the marketing process proceeds onward to the arranging stage.
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The Consumer Behavior Problems Marketing Essay
2 pages (629 words) , Download 2 , Essay
Free
The consumer behavior problems at hand in the case revolve around sales promotions and their effectiveness. The consumer behavior problems that have been raised include the problem of the sales promotions increasing the sales as the target set. The other problem is if the consumer promotions are as profitable as they are expected.
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Integrated Marketing Communications 8/2 Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
But this is also true that change in sales can be caused by factors other than advertising and promotion. (Belch, 2003) Redemption rate is an indirect measure of the income profile of the consumer. If
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Macro Forces for International Marketing of China Marketing Term Paper
6 pages (1607 words) , Download 2 , Term Paper
Free
The unprecedented rate at which markets are currently growing has given rise to huge demand among consumers. Corporations and firms are taking advantage of the many opportunities to create a market niche for themselves, and in the process, the value of competition has greatly increased. Different markets have different success and development chances.
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Macro Forces Analysis for a Beverage Manufacturing Company within an International Market Marketing Essay
4 pages (1244 words) , Download 2 , Essay
Free
The success of any international business will lay wholly to the environment under which it is situated. Investors should consider the macro-environment factors which affect the success of their business now and in future. Before investors start a business, it is important that they look for information on the trends of businesses in the area that they want to position their business.
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Marketing Plan of LUX for Successful Market Entry Marketing Essay
8 pages (2608 words) , Download 2 , Essay
Free
The company might incur high costs in producing the product in the initial stages. Certain price-conscious customers might not be interested in purchasing the new soap at a premium price. Potential rivals might sell similar products in the market by imitating the qualities and features of the new soap of LUX.
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Working for an International Firm Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
The author states that working for an international company like BMW gives a person the chance of experiencing a new country with a different culture. There is a possibility of an employee being posted to a foreign country, which is impossible with local companies. Working in a new country gives an employee the opportunity to explore places.
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Consumer Buying Behavior Marketing Essay
15 pages (3750 words) , Download 3 , Essay
Free
The planned timeline has been providing as a means of tracking the process of the research and making sure that the literature review is elaborately planned and finished according to schedule. (Kent, 2001). The synthesis at the conclusion of the discussion summarizes the principal theories encountered, identifies which are relevant for the study.
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