Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Restaurant Comparison - Assignment Example

Comments (0) Cite this document
These two restaurants use the servicecape in their operations in order to operate more efficiently and effectively.
1. In terms of McDonalds’ the service cape is done…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.8% of users find it useful
Restaurant Comparison
Read TextPreview

Extract of sample "Restaurant Comparison"

McDonalds’ and TGI Fridays are two fast food restaurants and they compete with each other in this industry. These two restaurants use the servicecapein their operations in order to operate more efficiently and effectively.
1. In terms of McDonalds’ the service cape is done well in that the cameras are conveniently located such that the employees are in a better position to have a full glare of everything that is taking place inside the restaurant. The customers can also see the background environment of the restaurant on a large screen that is displayed in the shop. TGI Fridays also uses the service but it can be seen that the company strongly relies on the services that are offered by the workers.
2. For McDonalds, this servicescape has a positive influence on customer perceptions of the overall service experience given that it is designed to reflect the organization’s way of doing business. The service is designed in such a way that it portrays the company as unique and offering special products that cannot be matched by other competitors. Focus is put on the burgers that are offered by the company. on the other hand, TGI Fridays specifically focus on the core aspects that shape its business such as fried chips and chicken.
3. Physical characteristics such as color, lighting, shapes and sound in each servicescape significantly influence the customer’s experience. Essentially, the whole service is mainly designed to appeal to the senses of hearing as well as sight such that the customers can experience something new as soon as they visit the premises. The motion pictures are colorful and they appeal to the interests of the customers since they have been designed in a captivating way.
4. Both restaurants use state of the art equipment in order to attract many customers. The furniture is carefully designed and the floors are tiled in different styles such that they look attractive to different people who may happen to visit the places. McDonalds offers drive through services and these are very convenient to the customers.
5. McDonalds uses the servicescape as a differentiator in that it helps the workers to improve their performance. For instance, through the use of video, the employees are in a better position to see what is happening in every corner of the restaurant. This can also help the workers to respond quickly to the customers. Fridays on the other hand uses this particular service to improve the efficiency of the employees in their service delivery. The employees have a clear view of everything that is taking place within the premises which help them to respond positively. The servicescape is also used by McDonalds’ as a form of entertainment to the customers. This acts as a differentiator.

6. McDonalds uses state of the art equipment as a differentiator. The equipment used by the organization is beautifully designed such that it appeals to the interests of the customers. On the other hand, it can be seen that Fridays also uses attractive furniture and decorative floors to appeal to the interests of many people.
7. In case of McDonalds’, I would suggest that they put more screens which enable the customers to have a clear view of the whole place while they are enjoying their meals. In case of TGI Fridays, I think they should also increase the number of cameras to cover the area outside since they are some customers who like to use drive in services. They should be able to view themselves on large screen as well. Read More
Cite this document
  • APA
  • MLA
(“Restaurant Comparison Assignment Example | Topics and Well Written Essays - 500 words”, n.d.)
Retrieved from
(Restaurant Comparison Assignment Example | Topics and Well Written Essays - 500 Words)
“Restaurant Comparison Assignment Example | Topics and Well Written Essays - 500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Restaurant Comparison

Wannaburger Restaurant

...?Wannaburger Restaurant Case Study Wannaburger Restaurant Case Study All businesses have to make an approach towards establishing an improvement in their performance. However, not all approaches are successful in enhancing a business. For example, the approach that is used should be measurable. This ensures the business can make the appropriate changes in ensuring they reach at the forecasted results. However, neglecting the measurement of all the objectives will not likely give the required performance. For example, when a business wants to improve in its sales, it should give a measurement on the planned improvement (International Institute of Business Analysis, 2005). Leaving out this particular aspect does not give an approach...
6 Pages(1500 words)Assignment


... 28 February 2008 Spirit of a Restaurant A good restaurant goes beyond serving sumptuous dishes that satisfy the taste buds-it should fulfill the other senses and convey a sense of well-being to the customer. This completeness is exemplified by Fukuda Restaurant in Irvine, California which serves healthy and delicious meals in its minimalist restaurants by its customer-oriented crews. A diner who first enters the eatery will be overwhelmed by the warm greetings extended by their waiters. Courtesy and politeness, as in the Japanese culture, is shown to customers by bowing. When taking orders, these crews are very patient and courteous taking time to explain the recipes to customers who are unfamiliar with Japanese cuisine. They are very...
2 Pages(500 words)Case Study

Restaurant Industry

...Introduction - The Restaurant Industry Restaurant industry in the United s projected sales of $558 billion in 2008 with the industry employing 13.1 million individuals in 945,000 restaurant-and-foodservice outlets. It is the nation's largest employer besides the government, providing work for over 9 percent of those employed in the country. The industry is expected to add 2 million jobs over the next decade, to reach an overall employment of 15.1 million by 2018. Industry forecasts According to the National Restaurant Association's 2008 Restaurant Industry Forecast, the industry is expected to advance 4.4 percent over the 2007 sales volume and equal 4% of the U.S. gross domestic product. The overall economic impact of the restaurant...
7 Pages(1750 words)Research Paper

Restaurant Management

...Feasibility Study for a New Restaurant in Cheltenham of the of the Q. Carry out a feasibility study for a new restaurant in Cheltenham. 1.0 Introduction The opening of any sort of business enterprise in today’s environment is not without risk. Though one might surmise that a food and drink related business like a restaurant would be readily accepted by the local and visiting clientele of any area of London, tastes and traditions differ and one has to account for the different wishes and requirements of various social groups. For example, the pricing of the items must be kept such that the customers can afford a meal now and then, with continuing attractions like foreign cuisine and local celebrations being the focus of attention...
8 Pages(2000 words)Outline

Mcl restaurant

... MCI Restaurant Organization chart is the diagrammatic representation of the levels of management and the structure of the organization. MCL has a vertical organization structure in which there are various lines of management. In this organization structure, the line managers receive directions and instructions from their immediate superiors (Samson & Daf 43). In this case, we have the top level manager, middle level managers and first line managers in the order of hierarchy from top to bottom. Organizing as a management function encourages specialization, clarification of duties, coordination of roles between the departments, effective administration and helps in defining roles (Bartol & Martin 103). Top-level managers giving...
1 Pages(250 words)Research Paper

Organic restaurant

... Task: Organic Restaurant Introduction The strategy in a business plan determines the levels of success in restaurants. Health life restaurant will use different corporate level strategies to enhance their profitability in the market. The strategies will focus on the customers within Los Angeles. Indeed, the restaurant manager will also consider employees in coming up with business level strategies. Furthermore, the manager will integrate and coordinate the efforts of all the stakeholders in devising concrete business strategies. According to Fullen (220), an establishment that coordinates its actions to champion performance in the market is termed as engaging in corporate level strategy. Business Level/Corporate Level Strategies...
6 Pages(1500 words)Term Paper

A restaurant

... Section/# Shooter Scenario Though we might like to view the situation of eating a peaceful meal with friends at a restaurant being interrupted by a deranged shooter as something of a fantasy, the resent events of the past several months have helped to indicate the level to which such an event can rapidly become reality. As a function of this, the purpose of this brief essay response will be for this author to imagine a situation such as the one described and seek to provide a level of description for the likely decisions and actions that I would take if faced with such an eventuality. The first point of interest to me in that situation would immediately be the safety of myself and of my friends; with the safety of other restaurant...
2 Pages(500 words)Essay

Restaurant characters

...Restaurants Characters of Restaurants Characters This reflection paper aims to present my observational experience of behavioral activities of patrons at McDonalds. The time that I chose to visit the fast food restaurant was 7:00 PM. It should be noted that there were nearly forty five patrons present at the restaurants. I noticed that most of the patrons who were at the restaurant were between the ages of 15 to 40. As per my supposition of different people and their ages, I did not get to see people older than 55 years old. Talking about the ethnic background of patrons at the fast food restaurant, majority of them were Native Americans while I did witness a lot of Asians there as well. In addition, the population at the restaurant...
2 Pages(500 words)Essay

Life after IPO: Comparison of Bravo Brio Restaurant Group and Excel Trust Inc

...Life after IPO: Comparison of Bravo Brio Restaurant Group and Excel Trust Inc. Introduction An IPO stands for Initial Public Offering. As the name states, this is when a business organization primarily offers its stocks’ shares to the public. Most business people refer to this status as going public. An IPO refers to the first time when an owner of a business organization gives up part of his or her business stocks’ shares to the stockholders. This is the only way large companies such as Bravo Brio Restaurant Group and Excel Trust Inc use to get enough capital to fund their huge expansion (Certo 14). The present paper is a comparison of the lives of these two companies after IPO. Business models Bravo Brio Restaurant Group business model...
12 Pages(3000 words)Research Paper

Contrast and Comparison of two Local Restaurant Service Providers

... Contrast and Comparison of two Local Restaurant Service Providers A restaurant is defined as a place where people come to sit, relax and have meals cooked on the premises. Hotels and restaurants are as essential to economies by providing facilities for the transaction of business, for meetings and conferences, recreation and entertainment (Medlik, 2000). The main aspects of service quality can be both tangible and intangible. From design and décor to lighting and general smell of the location. The hotels and hospitality industry in general, is rapidly changing. The changes have in turn increased competition among the hotels forcing each to adopt to the changes or else be faced out. It is nowadays normal to reserve tables, book rooms...
9 Pages(2250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Restaurant Comparison for FREE!

Contact Us