Advertising - Pawnshop Kings - Essay Example

Choosing will depend on how appealing the song is to the public. At Blaze media, we have the task to help the band. We are going to run a test on the best songs before deciding on one.

Advertising medium
A medium used in advertising depends on the target group. Since the Pawnshop’s target is people between the ages of 18 to 40 years, it is very effective to use the internet as a medium to market the music. Most youths spend most of their free time on the internet and majorly (Arens et al, 13) social sites. This will work very effectively because the message about the band will circulate among internet users. Without disputing the possibility of having people above forty years who may have an interest in the band’s music, it will be very effective if we choose stage performances in clubs and hotels. This is another great medium. It brings the real band close to the fans who may feel so attached to it.

Most expectedly, if the shows are very lively, a good number of the fans will love to buy a copy of the music album and may extend a helping hand to enable the group to expand.
Since a good percentage of the advertisement is through social media and other related internet platforms, it is very important to make use of Ads so that interested parties and fans can follow the links to get to the home page for further details. Among the most important requirements is the use of catchy headlines. Though there are so many ways of making headlines and Ad links colorful, they must as well show some professionalism.

Making a headline of the advert flashy will at times attract customers but may end up annoying most of them because of the excess application of technological effects. Therefore, it has to be simple, attractive, and in a color that the majority of internet users are comfortable with. Creating a band-in-town app on social media like Facebook makes it easy for the band to communicate with fans who love using social sites. The app updates fans on when the band will be performing and other upcoming interesting events.

Conclusion
The above analysis will help in marketing the band’s music. I hope that everything will run smoothly and there will be an improvement. From this, the band will be recognized, and thus the likelihood of it reaching its peak performance. Read More