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Marketing Essays

Result for Subject Marketing:
19702 essays
Marketing Analysis of Pizza and Pasta Restaurants in the UK Marketing Essay
4 pages (1163 words) , Download 3 , Essay
Free
Before engaging in a business venture, it is necessary to conduct a market analysis to determine the features that might affect the success of the new business. The analysis leads to the significant conclusion of whether it is worth investing in the business or not. It helps entrepreneurs to predict the outcome of their investment and hence avoid situations that may lead to loss of money.
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Marketing planning Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
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pite, Hull’s invention there were several problems that created hindrance in the growth of 3D printers, some of them were the consistency of materials, energy required to carry out melting, limitation of the materials to be used, production of void spaces within structure,
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Effective Marketing Strategies of Companies All over the World Marketing Essay
5 pages (1601 words) , Download 2 , Essay
Free
One of the key channels that the company will adopt is the local magazines that indicate the various office products (Abell 34). Similarly, the company will initiate three major advertisements as a way of informing the other businesses about the various products in its stores. The first advertisement will be by use of television adverts.
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Integrated Marketing Communications Project 8/2 Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
This marketing plan is developed from the desire to provide consumers with innovative and high quality watches. The company also developed this marketing plan out of the desire of the organization to increase the sale of its products, and hence increase
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Heinekens Internal Processes,Mission and Vision Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
The study leads to the conclusion that with more than 200 products under its banner, and its presence in more than 70 countries, Heineken is surely a force to reckon with in the Americas. The company’s strength is evident in its ranking in the third position globally in terms of the volume of beer production.
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Working Less and Making More Marketing Assignment
1 pages (342 words) , Download 2 , Assignment
Free
It is actually a good way to get the business ahead as the most genius and intelligent of the employees are motivated to be innovative with the incentive of a reward of $100,000. This kind of innovation does not just require any kind of ideas rather it calls for well-thought-of ideas. 
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Discussion questions Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
For example, they offer travel discounts and implements activities that cut price on load factors. Virgin Group Limited was incorporated by Sir Richard Branson in
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Discussion questions Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
These diversifications should be mainly in terms of increasing the range of products and services that it offers or expanding their operations to different regions in the world. Other areas that the organization should target is the fashion industry whose major
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Role of Clothing in Product Branding Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Branding has been a fundamental modern product differentiation strategy, commonly utilised by many multinational organisations. While different approaches to branding remain available at the disposal of organisations, the capabilities and resources available to organisations determine the branding strategy adopted.
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The Importance of the Physician in the Generic and Trade-name Prescription Decision Marketing Article
2 pages (500 words) , Download 2 , Article
Free
The goal of the article is to analyze the relevance of physicians whenever patients are receiving trade name or generic drugs in healthcare facilities. In this case, the article outlines how physicians have the ability to prescribe generic drugs or trade name to their patients by making prescription decisions since they are professionals.
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Discuss why brand extensions are an important brand growth strategy Marketing Essay
1 pages (250 words) , Download 4 , Essay
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homogeneous in nature are overwhelming the consumers and brand extensions can be a great way in helping the consumers in making their choices in an easier manner. Brand extensions are fruitful for organizations because these extensions gain quick acceptance from the retailers
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Comparison of the retail for Soda for Kroger and Circle K Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
In terms of the overall competitive advantage, it is without question that Kroger brand soft drinks provide the consumer with a much lower cost as compared to the ultimate
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Marketing Communication for Gap 360 Marketing Essay
12 pages (3526 words) , Download 5 , Essay
Free
All the luxury shall be encompassed within the tour package to make the entire experience a pleasurable one. Exotic cuisines shall be offered for meals while tour guides shall be experts that have long experience with outdoor adventure and travelling. Safety shall be the primary feature within these packages.
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Price Comparisons Marketing Term Paper
1 pages (250 words) , Download 2 , Term Paper
Free
Due to alleviation of miscellaneous expenses like rent, electricity bills, online pricing is low and full of discounts compared to a retail department store. Presence of coupons eases shipping charges in online trading hence low price
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Integrated Marketing Communications 8/2 Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
But this is also true that change in sales can be caused by factors other than advertising and promotion. (Belch, 2003) Redemption rate is an indirect measure of the income profile of the consumer. If
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Context planing article Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
Hatcher (2005) in his article Context Planning: The Door to media’s future fondly calls this new version of media as ‘contacts’. According to the author, media is assigned with a new task of conducting incessant research on ‘how customers
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Latest Monitoring Tools Marketing Research Paper
1 pages (250 words) , Download 2 , Research Paper
Free
published by the “Socialmedia Today Website”, it was apparent that approximately 94% of marketers utilize blogs to access information in relation to marketing statistics (http://socialmediatoday.com n.d). Samsung, being one of the largest global mobile service providers,
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Marketing Strategy of Electronics Company G Marketing Essay
7 pages (1933 words) , Download 2 , Essay
Free
The product objective of the company is to extend the product line. The company already has been quite successful with its existing product line. So, this provides an incentive for the company to introduce a new line of small appliances. This would endow the company with better market shares in the kitchen appliance segment.
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Entrepreneurship Concepts of Upworthy Marketing Research Paper
5 pages (1460 words) , Download 2 , Research Paper
Free
We often hear of a video, an advert or any other document or program that has gone viral, this is a very important marketing tool. Upworthy is one of the startup companies that are capitalizing on social media in order to reach out to a large audience. They have developed a strategy that allows the website visitors to share the information therein hence reaching out to more people.
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Discussion week 8 The Importance of Social Media and Web Analytics Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
able to effectively use YouTube to develop customer loyalty through capturing the interests of teenage women in creating innovative shirts using only scissors as the tool (Robson, 2012). Likewise, by creating clear, accessible and more structured instructional videos, Salina was
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Discussion Week 7 Advertising Media and Integrated Marketing Communications (IMC) Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
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ising media that was deemed available for the new product launch (tablet) are presented as follows: (1) television; (2) social media; and (3) newspapers. The television was noted to be the most expensive; yet has strength in terms of ability to vividly reach and demonstrate the
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Target Market for Playboy Marketing Essay
2 pages (694 words) , Download 3 , Essay
Free
Playboy was a huge success in spite of receiving certain criticisms. The sales expectations were nominal, but the end result was more than satisfactory. But with the changing time the company’s profit figures have changed (Hurtang, 2009). Women who emerged into the workforce have become the primary target customers.
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Porsche Segmentation Strategy Marketing Essay
5 pages (1487 words) , Download 2 , Essay
Free
Market segmentation plays a key role in the success of the organization’s business policies and revenue generation mechanism. An organization would not be successful in the marketplace if it fails to identify the group of customers who possess the potential to purchase the products. Organizations divide the population of the target market into different segments based on their particular behavior.
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W 6 Marketing A&S answers Marketing Essay
1 pages (250 words) , Download 2 , Essay
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In the healthcare setting, both concepts of advertisement as communication tool and promotional tool are used. Between the two concepts however, an
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An Export Plan for the Trading Company Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
The pricing strategy will be competitor based. Landed cost might be more for the first year compared to the competitor, but will be controlled, after the product gets a high rate of market acceptance. Therefore, the company will maintain a good margin of profit, but will not be too greedy at the beginning.
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Case Analysis of Elie Saab Marketing Case Study
2 pages (593 words) , Download 2 , Case Study
Free
The fashion industry has numerous aggressive competitors. Luxury fashion has been a competitive market for many years as new entrants seek new and effective strategies in which they could introduce their products in the market. In the case of Elie Saab, her clothes were an exceptional inclusion in the market.
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Analysis of the Corporate Strategy of Google Marketing Case Study
9 pages (2353 words) , Download 5 , Case Study
Free
Over the past years, Google has accelerated development around its browser-based Chrome OS. This has been done using and tying it together and synchronizing its different services. The company’s goal is to come up with a web, users computing platform who want and are in need of using of information, entertainment, or productivity tool.
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The Macro-Environment of Apple Inc Marketing Research Paper
9 pages (2413 words) , Download 2 , Research Paper
Free
With over 60% of sales at Apple Inc. coming from foreign markets in the 2012 financial year, Apple is significantly impacted by global political changes. How the United States government relates with the rest of the world when it comes to terrorism and trade deals will have an effect on the operations at Apple.
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Netflix Inc: Streaming Away from DVDs Marketing Case Study
4 pages (1175 words) , Download 4 , Case Study
Free
Netflix Inc. is a service provider of rental DVD’s which also has an online streaming business. The company has been evaluated on the basis of 3C’s, STP's, and 4P's. The SWOT of the company has been developed and options available to Hastings have been discussed. The entire case has been studied and recommendations have been presented to discuss alternative measures which can take place.
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Cas study redbull Marketing Outline
1 pages (250 words) , Download 3 , Outline
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1). National and local government policies influence the market environment by defining how companies should enter, operate, and quit the market. The government advocates for brand protection as in the case of Red Bull
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Size and Scope of the Market in Aberdeen and Beyond Marketing Essay
4 pages (1369 words) , Download 2 , Essay
Free
According to the findings of the paper, it can be said that in the past 10-15 years the number of advocates has increased considerably in Scotland. The reason behind the increasing number of lawyers can be evaluated through growing figures according to which the numbers of advocates in Scotland have increased from 250 to 470 (Crown, 2006). 
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Marketing Basics of Marketing Mix Marketing Assignment
1 pages (250 words) , Download 8 , Assignment
Free
Marketing Mix comprises four important aspects that are product, price, place, and promotion. The basic concept is to make the most appropriate product that has to be available at the right place at the right prices with the most suitable promotion. These elements are called variables because they differ from product to product. 
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The Value of the Customer Marketing Article
3 pages (819 words) , Download 2 , Article
Free
A productive relationship between customers and sellers should be able to yield customer loyalty to the business. Where a business has a vibrant marketing department, customers are able to identify and own the business brand. Customers who are treated with respect by marketers make them have positive comments about the business to other customers.
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Photography branding part 2 Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
As compare to traditional CRM techniques the e-CRM technology is far better and efficient. This can be cost efficient and effective also. When we talk about photo studio then using e-CRM can be beneficial to satisfy its customers fully. This will help to maintain and also
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Zappos investment analysis Marketing Assignment
1 pages (250 words) , Download 4 , Assignment
Free
Mainly the company has been focusing to promote its products through online marketing tools such as Social media, Search engine optimization, YouTube marketing and blogging. However it is high time that the company should
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Principles of Healthcare Marketing Marketing Essay
4 pages (1106 words) , Download 3 , Essay
Free
Lack of transparency is one of the major sins in the healthcare industry. The hospitals that are not transparent in their wait-list, billing, or the treatment of diseases tend to lose their credibility. Transparency in the operations of healthcare services considerably inculcates trust amongst the patients.
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The Analysis of Boeing Corporation Implementing PCMM Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
This paper gives information that the Boeing Company was the earlier adopter of PCMM because People Capability Maturity Model is considered a roadmap for the implementation of workforce practices. The People Capability Maturity Model constantly improves the quality and capability of the organizational workforce.
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Pertinent Macro Environmental Factors That Influence Nikes Strategy Marketing Admission/Application Essay
2 pages (567 words) , Download 2 , Admission/Application Essay
Free
Generally, Nike primarily outsources the production of its products from the developing nations because they have the advantage of low labour cost. The developing nations have high unemployment levels and hence the foreign investment of the international nations works to solve the problem in these nations.
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The Key Strategic Issues of Andersen Consulting Marketing Essay
12 pages (3382 words) , Download 3 , Essay
Free
The company’s intense investment in well-trained, highly skilled, and flexible human resources has enabled it to amass a pool of talents, thereby achieving maximum effectiveness and a sustainable competitive advance, especially because the human resources have the capacity to yield unique capabilities that are specific to the company.
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Integrated Marketing Communications 7/2 Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
IMC incorporates the 4P’s in a number of ways to ensure that an organization and its products stay at the top. Lack of management expertise makes it rather difficult for people in an organization to run a successful marketing plan. However,
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Integrated Marketing Communications Project 6/1 Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Having the ability to respond to customers questions through the internet, and promoting the organizations products through the internet should be one of the major objectives and aims of a
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Respect your elders Marketing Article
2 pages (500 words) , Download 3 , Article
Free
nd through the utilization of case study examples, Stein and Devaney show that small businesses still reap the rewards of higher levels of consumer responsiveness to direct mailing strategies, television and other print advertisements as promotional tools. The article asserts
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Costa Coffee: Business Analysis Marketing Essay
12 pages (2750 words) , Download 8 , Essay
Free
The author provides the SWOT Analysis, measuring the strengths, weaknesses, opportunities and threats of Costa Coffee as the company maintains many different internal and external strategies that give the company competitive advantage and the ability to build a solid and respected brand personality.
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Marketing video review Marketing Movie Review
1 pages (250 words) , Download 2 , Movie Review
Free
The video was a motivational marketing video that drew parallelism the 1984 Macintosh computer to the 1944 D-Day attack of the World War II. The Nazi’s were replaced by IBM and that Apple will beat them with superior hardware and software. It used the
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Target Market of Nike Marketing Essay
4 pages (1507 words) , Download 2 , Essay
Free
Geographic segmentation- the products of Nike Inc are used in the entire globe by both men and women at the time of various sports such as football, soccer, basketball, golf,  running, and many others. Demographic segmentation- the products of Nike Inc might be used by energetic and fitness-centric sports lovers (both male and female) of varying age groups and income groups.
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What Is the Marketing of Pampers Diaper Product and Why Is It Marketed in This Way Marketing Assignment
4 pages (1142 words) , Download 2 , Assignment
Free
The brand Pamper enhanced its position and distinctiveness due to its exclusive and healthy products of babies of different sizes. This concept acted as a boon for the organization thereby amplifying its reputation in the market among others. It also helped in improving its profitability and image in the market, within a very small time span.
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Marketing for Zappos Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
Apart from billboards and media advertisements, other ways like shopping bags for customers is an important factor. According to market research, it has been realized that a good percentage of the population gets attracted to certain products due to their
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Interactive Marketing Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
As the report declares interactive marketing played a huge role in this campaign to increase the number of travelers. There are four major steps of developing marketing plan. The core objective of value proposition by any organization is the understanding of the problem faced by the customer and providing solutions for superior experience.
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The Role of Marketing Communication to Increase Brand Loyalty: Waitrose Marketing Research Proposal
6 pages (1970 words) , Download 4 , Research Proposal
Free
The results from their study indicate a positive relationship between marketing communication and brand equity and offer strong support for the measures of perceived quality and brand loyalty. In fact, it was observed that there are several precursors to brand equity, namely brand awareness, brand image, and brand awareness.
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Super Bowl Commercial 2014 Marketing Essay
1 pages (250 words) , Download 5 , Essay
Free
Steve Gleason through a robotic voice mentions what technology has been able to do to mankind, to unite, inspire, give hope to the hopeless and voice to the voiceless. There are scenes of how technology has
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