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Marketing Essays

Result for Subject Marketing:
19895 essays
Marketing communications plan Marketing Admission/Application Essay
3 pages (750 words) , Download 2 , Admission/Application Essay
The introduction of the club card by the retail chain, when the retail giant hired the Dunn humbly company in 1995 to develop a new growth programme in the highly
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Soft Selling and Adverse Selection Marketing Assignment
4 pages (1050 words) , Download 2 , Assignment
Free
The information asymmetry, in this case, is that the seller knows whether he owns a lemon while the buyer is not aware- this case applies the idea of adverse selection known as the lemons problem. The adverse selection problem evident in this case is that the seller does not know which offer is high risk and which one is low risk. 
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Contemporary Issues in Marketing Marketing Essay
18 pages (4946 words) , Download 2 , Essay
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The most commonly available product that affects people is tobacco products, which include cigarettes and cigars as the most widely sold items. The selling and marketing of such products are also regarded as unethical practices. Governments of several nations have attempted to ban tobacco products and others that can cause health issues among people.
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Arts Marketing: Apple/Nike Co-Branding Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
These limitations reduce some of the lusters that were associated with an otherwise surprisingly innovative iPod expansion that entailed sports, wireless technology, and clothing all the same time. Even though the Kit is relatively easy to use, there is an inconceivable degree of cover considering the changes it has brought to the iPod Nano, as well as Apple’s software and other newer accessories.
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Customer Decision Making in Fashion Industry Marketing Assignment
7 pages (2342 words) , Download 2 , Assignment
Free
Levi Strauss & Co. (Levis) is engaged in designing and marketing products that include jeans and jeans-related pants, casual and dress pants, tops, jackets, and related accessories for men, women, and children. To enter and market in Spain there are various environmental factors that would influence the decision-making process for the company as Spain is a vary fashion-conscious market.
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The Rapid Growth of The Body Shop Brand Marketing Case Study
8 pages (2077 words) , Download 2 , Case Study
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This announcement sparked controversy for TBS and Roddick because of her strong opinions against L’Oreal’s practices. Many analysts believed that branding TBS should not be based on social activism. TBS built its’ consumer market on values and campaigned against animal testing.
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The Adoption of marketing orientation by the Outback Queensland Tourism Authority Marketing Case Study
8 pages (2195 words) , Download 3 , Case Study
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Market metrics become an essential part of business strategy which have a significant impact on the market. The new management used customer feedback to create, improve and improvise its market plans to suit their changing preferences thus building a sustained customer relationship that would not only retain existing customers but attract new customers.
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Fashion Marketing and Promotion Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The author explains that this experience also made him take up Fashion Marketing and Promotion. As maybe part of his artistic inclinations, is his personal quest to be highly fashionable and trendy, always up to date with the latest styles in fashion and beauty. He has a watchful eye towards the latest clothing designs.
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Efficiency and Logistics of FedEx in South Korea Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The author of the paper states that it is impossible to use uniform or standardized marketing strategies across the world even though the interactions with the countries increased a lot. FedEx is one of the prominent companies in the global logistics market and in Korea also FedEx is a popular company.
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Perceptions of the State Sales Tax Holiday Marketing Literature review
1 pages (334 words) , Download 3 , Literature review
Free
This study looked at the customers and their view of the tax holiday. It aimed to find out if the tax holiday influenced the decision to shop or not, and to identify what kind of customers were most influenced. The research approach used was a survey and there is a copy of the questionnaire attached to the article. It has two parts.
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MKT501 Strategic Marketing - Mod 4 SLP Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Selling and promotion are important parts of the marketing strategy because they create product or service awareness that stimulates customer desires or wants. If he or she is not aware of a new offering, they may never
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The Making of a Global Brand Marketing Essay
6 pages (1500 words) , Download 4 , Essay
Free
The author states that the brand is also the connection between the product and its end consumer and often, the consumers see the brand as an extension of themselves or a reflection of their lifestyles. For example, someone who always wears a Rolex may see the brand “Rolex” as an extension of his own persona and his luxurious, elite lifestyle.
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Marketing Campaign for a Successful Product Launch Marketing Essay
4 pages (1086 words) , Download 3 , Essay
Free
It is assumed that the senior management team at the company’s headquarters will use the report as a basis of reference to judge whether they can validate the marketing campaign plan that is supposed to spearhead the successful launch of both Nokia Lumia 920 and Nokia Lumia 820 in the South Africa market.
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Picked Magazine: Preview Magazine Marketing Essay
1 pages (264 words) , Download 13 , Essay
Free
Generally, the magazine’s environment on the shelf also contains other magazines of similar nature which include Elle, Vogue, etc.  Outside of the shelf where it is sold, these magazines can also be found in beauty salons, magazine racks of waiting lobbies of offices, coffee tables and homes of most women.
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Marketing of Ambien and Lunesta Marketing Assignment
1 pages (291 words) , Download 2 , Assignment
Free
Marketing has great effects on the perception of consumers about particular products. Inadequacy of clear information about particular products often misleads consumers and result in unsafe consumption and use. Many marketers tend to release very little information about the side effects or negative sides of their products to achieve high sales.  
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The Economic Stability of the US Marketing Assignment
2 pages (652 words) , Download 2 , Assignment
Free
In the current business world, most organizations are rushing to expand their operational base to foreign markets in foreign countries away from the home markets. This appears to be the best option, especially for multinational corporations seeking to harmonize operations in foreign countries. However, the determination of the potentiality of a foreign market would be based on the information regarding that market collected.
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Samsung's Software and Services Marketing Essay
2 pages (545 words) , Download 2 , Essay
Free
Samsung Electronics Company has enjoyed dominance in technology through the creation of high-quality products that outsell all other competitors. The company experiences the pressure of staying on top of the market and is now considering relying more on software and services (Cheng Web). 
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PESTEL Analysis Marketing Essay
1 pages (390 words) , Download 3 , Essay
Free
PESTLE is an acronym that stands for six external factors affecting your business: political, economic, sociological, technological, legal, and environmental. Each of these can have a profound effect on your business and varying implications, for example, in terms of duration of impact - short term or long term.
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Groupon's Inventiveness in Starting New Markets Marketing Essay
6 pages (1643 words) , Download 2 , Essay
Free
Started in November 2008, Groupon has become rapidly into an everyday bargains giant. The organization offers reduced blessing authentications to a mixed bag of neighborhood organizations, including restaurants, spas, and exercise centers. By October 2010, Groupon had extended to 250 significant markets, with about 35 million enrolled clients.
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Product Innovation: Global Marketing Ensure Marketing Essay
4 pages (1294 words) , Download 2 , Essay
Free
The innovation value, as viewed by the Saudi Arabian customer must meet the desired levels and challenge the levels reached by the competitors. As perceived by the intended market, its innovation value arises due to the incorporation of various elements that are not the subject of focus by many other competitors.
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The Role of Customer Research in New Product Development Marketing Essay
5 pages (1545 words) , Download 3 , Essay
Free
In big corporations such as Siemens, Boeing, and Honda, research and development receive annual budgetary allocations of between 2 and 5 percent. By taking sufficient time to understand the manner in which consumers relate with the existent products and what they lack in them an organization is able to strategically inculcate the consumers’; desires in the new products they develop.
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Distribution - Walmart and Macys Shops Marketing Essay
1 pages (290 words) , Download 2 , Essay
Free
Walmart has 42 regional distribution centers or warehouses across the US and other 207 across the globe. This has been designed so as to not only be on the competitive advantage but also help their esteemed customers get quality products at their convenient places. (Mark) The company uses logistics distribution networks to tonsure that the fleet keeps on moving. 
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Levi Jeans Marketing Influences Marketing Essay
4 pages (1238 words) , Download 2 , Essay
Free
Levi Straus is a key global brand name for jeans that designs and markets casual wear, jeans and related products for children, women, and men. The brand is prevalent on a spectrum of adaptation versus standardization, setting it in a position close to internationalization polarity. As such, the brand has a considerable advantage over its rivals.
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Airborne Express Marketing Case Study
2 pages (570 words) , Download 6 , Case Study
Free
The author states that it is clearly evident that Airborne express has been selectively investing in technology. Federal express who have made technology the center of their operations. The use of technologies such as has helped in the coordination of their operations leading to a significant increase in their accountability.
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Marketing - Unsatisfactory Service Encounter Marketing Essay
4 pages (1034 words) , Download 2 , Essay
Free
A recent visit to a certain bank proved that services in the banking sector can sometimes be flawed. Poor services from a bank can negatively affect financial transactions and tasks respectively. An absence of an ATM card means that one has to go to the bank to withdraw cash. Cheque books aid in making huge transactions at once and without them means such services cannot be obtained.
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The Spanish Engineering compan Marketing Research Paper
16 pages (4439 words) , Download 2 , Research Paper
Free
The Spanish Engineering company has established a significant position in Spain, and it is planning to expand its market all over the nation along with other international countries with several objectives. These objectives included increasing the volume of sales, creating greater brand awareness and thereby maximizing the volume of profits.
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Role of Marketing Information Marketing Case Study
6 pages (1697 words) , Download 2 , Case Study
Free
With the macro indicators as described above and the marketing mix prescribed, it must be expected that in the first two years of its launch into India Starbucks can become a brand to reckon within this country. The rest of the proposed marketing mix has already been outlined above: product to cater to Indian tastes, etc. 
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Strategies for Reaching the New Hybrid Consumer Marketing Research Proposal
11 pages (3031 words) , Download 2 , Research Proposal
Free
The author states that major research firms estimate that B2B commerce is ten to fifteen times greater than B2C commerce. Business buyers often get better prices by using B2B auction sites, spot exchanges, online product catalogs, barter sites, and other online resources.
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Type of Markets and Their Characteristics Marketing Term Paper
7 pages (1750 words) , Download 2 , Term Paper
Free
Evidence from the firms’ cost curves shows that the perfect competitive market is the most appropriate form of market, however market failure may occur and the paper highlights the importance of government intervention in eliminating negative externalities and the provision of public goods.
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Adidas competing with Nike in china Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
It is primarily the lifeblood of business to obtain profit. According to Mc Kenna, marketing is not just a function but a way of doing business. It is the role of everybody to have marketing in their objective. It is
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Principles of Marketing Marketing Essay
1 pages (268 words) , Download 3 , Essay
Free
The risk can be related to numerous tangible and intangible factors. When the launching team ignores any type of risk in its planning, the probability of success is considerably reduced. From a marketing perspective, careful market research for need identification and target market segmentation is an important task.
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Chapter 13 & 14 Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Main drive for this tremendous growth is continuous focus on quality of service along with the food quality. Macdonald practice very rare type of business practice which is its transparent
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Theory to Marketing 2 Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
However, a brand lives in the daily interaction a company has with its market (Mallon, 2012). It is, therefore, vital for a company to
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Critical Success Factor for Colgate Marketing Research Paper
5 pages (1821 words) , Download 2 , Research Paper
Free
The company has established an extended product distribution network to garner profit margins. They distribute products to various supermarkets, discount chains and hypermarkets such as Target, Wal-Mart, Walgreens and Albertsons. Toothpaste of the company can be easily located in the oral care section of retail stores
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Advertisement in India Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
At the time of its launch, the biggest fear that McDonald’s faced was its rejection on the basis of people’s perception that this restaurant offered foreign or typically “American” foods that were quite away from the traditional foods and
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Marketing Plan for Solar Pad Phase 1 Marketing Essay
23 pages (5987 words) , Download 4 , Essay
The SWOTT analysis will also address opportunities with the Solar iPad. Apple is the world’s richest company, with huge market shares in the electronic field; however, the introduction of this device allows for an opportunity to break into a new undiscovered market. The Solar iPad will allow Apple to become a global leader in innovation.
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Marketing cases analysis Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The management has to compare the benefits that are attributable to each of the available choices and that implies that a critical analysis has to be made on the available choices (Ali 5). The first additional option is having additional
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Integrated Marketing communication Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
The owners of the organization and the managers have to make a decision on the dilemma about whether to internalize the TV show and the competition, which involves issues of funding. Marketers and employees also
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Marketing Project for the Success of the Store Marketing Assignment
5 pages (1361 words) , Download 2 , Assignment
Free
Marketing is all about making the presence of your product felt in the market. It does not matter whether the business is a real store or online based. In all cases, marketing is unavoidable. The secret of competing at this time when the market is flooded with a similar product is just staying ahead of both the customers and the competitors. 
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Business-to-Business Marketing Versus Business-to-Consumer Marketing Essay
11 pages (3001 words) , Download 2 , Essay
Free
The entire essay has analyzed the main variances between B2C and B2B marketing. It is fascinating how these two concepts although very similar are different. In conclusion, the leading factors that determine what a marketing approach to follow do not in reality concern themselves with whether it is a B2B or B2C.
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Integrated Marketing Communications Marketing Essay
13 pages (3250 words) , Download 4 , Essay
Free
Marketing communications are highly effective when the brand needs to create a competitive advantage, attract clients and boost sales. The integration of these tools can help the company reinforce its core image and messaging because each marketing channel works together as part of a unified whole.
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Does the Kindly Reminder on the Package of Cigarette Affect the Customer-Buying Cigarette Marketing Research Proposal
6 pages (2032 words) , Download 3 , Research Proposal
Free
Social marketing is not in itself a theory. Instead, social marketing is a framework that includes a variety of bodies of knowledge including sociology, psychology, communications theory, and anthropology to help understand the way to influence the behavior of people (Kotler and Zaltman, 1971).
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Relationship between Internal and External Customer Service Marketing Essay
10 pages (2897 words) , Download 3 , Essay
Free
If the firm is a shoe production line, external customers are individuals that may include retailers and suppliers who enter the firm’s store and buys merchandise. On the converse, internal customers entail individuals or any member of the firm who depends on assistance from others to accomplish her routine duties.
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Clothing Retailers, Taxes, and Farming Trend Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
The richest 1% is about to own more than everyone else put together: Oxfam. President Barrack Obama will call on the new Republican-led Congress to raise taxes on investments and inherited property and to create or expand a range of tax breaks for middle-income families, laying out an opening position in a debate over taxation that both parties see as a potential area of compromise.
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Pleasant Airways Preliminary Marketing Plan Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
With the increase in mobility brought about by globalization, demand for efficient, cost effective and comfort providing airline services will not end. After all, demand for passenger and cargo transport from USA to Africa, Middle East, Far East and Australia has tremendously risen in the risen past.
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Impact of a Brand on Consumer Decision Making Process Marketing Assignment
9 pages (2486 words) , Download 2 , Assignment
Free
Tesco PLC. should appreciate that process starts long before the services are actually experienced. The process chosen should be right and fit with other marketing mix tools. Through the process element, this report advises Tesco PLC., to develop systems for use in the course of delivery of services.
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Production Opportunities Marketing Assignment
1 pages (393 words) , Download 3 , Assignment
Free
Since Michelle can only produce one-fourth the number of chickens compared to potatoes, her opportunity cost of producing chickens is 4 potatoes per chicken. Since James can only produce twice the amount of potatoes compared to chickens, his opportunity cost of producing potatoes is 0.5 chickens per potato.
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Public Relations Campaign Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The major objective of this campaign is to address the issue of negative exposure of Wells Fargo in the media due to lacking in one of the areas of the company related to home loans. The company anticipates that this public relations campaign will enable Wells Fargo to alter its negative image in the public and generate positive reporting.
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Scripts and Counterscripts Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
ording to Brueggemann technological scripts, it picks an assumption that human intelligence can technically fix any problem; no complex issue that exist whose solution cannot be sought. He also uses the term consumerist to refer to people’s affection to goods and services and
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A porters 5 forces analysis of Wipro Ltd (Indian IT Outsourcing) Marketing Essay
2 pages (500 words) , Download 20 , Essay
Free
The analysis of this company under the Porter’s five forces considers the all-round environment of its operations and evaluation of its business aspect both in India and globally. The Porters 5 Forces Analysis
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