Marketing Essays

Selling and promotion are important parts of the marketing strategy because they create product or service awareness that stimulates customer desires or wants. If he or she is not aware of a new offering, they may never

The author states that the brand is also the connection between the product and its end consumer and often, the consumers see the brand as an extension of themselves or a reflection of their lifestyles. For example, someone who always wears a Rolex may see the brand “Rolex” as an extension of his own persona and his luxurious, elite lifestyle.

It is assumed that the senior management team at the company’s headquarters will use the report as a basis of reference to judge whether they can validate the marketing campaign plan that is supposed to spearhead the successful launch of both Nokia Lumia 920 and Nokia Lumia 820 in the South Africa market.

Generally, the magazine’s environment on the shelf also contains other magazines of similar nature which include Elle, Vogue, etc.  Outside of the shelf where it is sold, these magazines can also be found in beauty salons, magazine racks of waiting lobbies of offices, coffee tables and homes of most women.

Marketing has great effects on the perception of consumers about particular products. Inadequacy of clear information about particular products often misleads consumers and result in unsafe consumption and use. Many marketers tend to release very little information about the side effects or negative sides of their products to achieve high sales.  

In the current business world, most organizations are rushing to expand their operational base to foreign markets in foreign countries away from the home markets. This appears to be the best option, especially for multinational corporations seeking to harmonize operations in foreign countries. However, the determination of the potentiality of a foreign market would be based on the information regarding that market collected.

Samsung Electronics Company has enjoyed dominance in technology through the creation of high-quality products that outsell all other competitors. The company experiences the pressure of staying on top of the market and is now considering relying more on software and services (Cheng Web). 

PESTLE is an acronym that stands for six external factors affecting your business: political, economic, sociological, technological, legal, and environmental. Each of these can have a profound effect on your business and varying implications, for example, in terms of duration of impact - short term or long term.

Started in November 2008, Groupon has become rapidly into an everyday bargains giant. The organization offers reduced blessing authentications to a mixed bag of neighborhood organizations, including restaurants, spas, and exercise centers. By October 2010, Groupon had extended to 250 significant markets, with about 35 million enrolled clients.

The innovation value, as viewed by the Saudi Arabian customer must meet the desired levels and challenge the levels reached by the competitors. As perceived by the intended market, its innovation value arises due to the incorporation of various elements that are not the subject of focus by many other competitors.

In big corporations such as Siemens, Boeing, and Honda, research and development receive annual budgetary allocations of between 2 and 5 percent. By taking sufficient time to understand the manner in which consumers relate with the existent products and what they lack in them an organization is able to strategically inculcate the consumers’; desires in the new products they develop.

Walmart has 42 regional distribution centers or warehouses across the US and other 207 across the globe. This has been designed so as to not only be on the competitive advantage but also help their esteemed customers get quality products at their convenient places. (Mark) The company uses logistics distribution networks to tonsure that the fleet keeps on moving. 

Levi Straus is a key global brand name for jeans that designs and markets casual wear, jeans and related products for children, women, and men. The brand is prevalent on a spectrum of adaptation versus standardization, setting it in a position close to internationalization polarity. As such, the brand has a considerable advantage over its rivals.

The author states that it is clearly evident that Airborne express has been selectively investing in technology. Federal express who have made technology the center of their operations. The use of technologies such as has helped in the coordination of their operations leading to a significant increase in their accountability.

A recent visit to a certain bank proved that services in the banking sector can sometimes be flawed. Poor services from a bank can negatively affect financial transactions and tasks respectively. An absence of an ATM card means that one has to go to the bank to withdraw cash. Cheque books aid in making huge transactions at once and without them means such services cannot be obtained.

The Spanish Engineering company has established a significant position in Spain, and it is planning to expand its market all over the nation along with other international countries with several objectives. These objectives included increasing the volume of sales, creating greater brand awareness and thereby maximizing the volume of profits.

With the macro indicators as described above and the marketing mix prescribed, it must be expected that in the first two years of its launch into India Starbucks can become a brand to reckon within this country. The rest of the proposed marketing mix has already been outlined above: product to cater to Indian tastes, etc. 

The author states that major research firms estimate that B2B commerce is ten to fifteen times greater than B2C commerce. Business buyers often get better prices by using B2B auction sites, spot exchanges, online product catalogs, barter sites, and other online resources.

Evidence from the firms’ cost curves shows that the perfect competitive market is the most appropriate form of market, however market failure may occur and the paper highlights the importance of government intervention in eliminating negative externalities and the provision of public goods.

It is primarily the lifeblood of business to obtain profit. According to Mc Kenna, marketing is not just a function but a way of doing business. It is the role of everybody to have marketing in their objective. It is

The risk can be related to numerous tangible and intangible factors. When the launching team ignores any type of risk in its planning, the probability of success is considerably reduced. From a marketing perspective, careful market research for need identification and target market segmentation is an important task.

Main drive for this tremendous growth is continuous focus on quality of service along with the food quality. Macdonald practice very rare type of business practice which is its transparent

However, a brand lives in the daily interaction a company has with its market (Mallon, 2012). It is, therefore, vital for a company to

The company has established an extended product distribution network to garner profit margins. They distribute products to various supermarkets, discount chains and hypermarkets such as Target, Wal-Mart, Walgreens and Albertsons. Toothpaste of the company can be easily located in the oral care section of retail stores

At the time of its launch, the biggest fear that McDonald’s faced was its rejection on the basis of people’s perception that this restaurant offered foreign or typically “American” foods that were quite away from the traditional foods and

The SWOTT analysis will also address opportunities with the Solar iPad. Apple is the world’s richest company, with huge market shares in the electronic field; however, the introduction of this device allows for an opportunity to break into a new undiscovered market. The Solar iPad will allow Apple to become a global leader in innovation.

The management has to compare the benefits that are attributable to each of the available choices and that implies that a critical analysis has to be made on the available choices (Ali 5). The first additional option is having additional

The owners of the organization and the managers have to make a decision on the dilemma about whether to internalize the TV show and the competition, which involves issues of funding. Marketers and employees also

Marketing is all about making the presence of your product felt in the market. It does not matter whether the business is a real store or online based. In all cases, marketing is unavoidable. The secret of competing at this time when the market is flooded with a similar product is just staying ahead of both the customers and the competitors. 

The entire essay has analyzed the main variances between B2C and B2B marketing. It is fascinating how these two concepts although very similar are different. In conclusion, the leading factors that determine what a marketing approach to follow do not in reality concern themselves with whether it is a B2B or B2C.

Marketing communications are highly effective when the brand needs to create a competitive advantage, attract clients and boost sales. The integration of these tools can help the company reinforce its core image and messaging because each marketing channel works together as part of a unified whole.

Social marketing is not in itself a theory. Instead, social marketing is a framework that includes a variety of bodies of knowledge including sociology, psychology, communications theory, and anthropology to help understand the way to influence the behavior of people (Kotler and Zaltman, 1971).

If the firm is a shoe production line, external customers are individuals that may include retailers and suppliers who enter the firm’s store and buys merchandise. On the converse, internal customers entail individuals or any member of the firm who depends on assistance from others to accomplish her routine duties.

The richest 1% is about to own more than everyone else put together: Oxfam. President Barrack Obama will call on the new Republican-led Congress to raise taxes on investments and inherited property and to create or expand a range of tax breaks for middle-income families, laying out an opening position in a debate over taxation that both parties see as a potential area of compromise.

With the increase in mobility brought about by globalization, demand for efficient, cost effective and comfort providing airline services will not end. After all, demand for passenger and cargo transport from USA to Africa, Middle East, Far East and Australia has tremendously risen in the risen past.

Tesco PLC. should appreciate that process starts long before the services are actually experienced. The process chosen should be right and fit with other marketing mix tools. Through the process element, this report advises Tesco PLC., to develop systems for use in the course of delivery of services.

Since Michelle can only produce one-fourth the number of chickens compared to potatoes, her opportunity cost of producing chickens is 4 potatoes per chicken. Since James can only produce twice the amount of potatoes compared to chickens, his opportunity cost of producing potatoes is 0.5 chickens per potato.

The major objective of this campaign is to address the issue of negative exposure of Wells Fargo in the media due to lacking in one of the areas of the company related to home loans. The company anticipates that this public relations campaign will enable Wells Fargo to alter its negative image in the public and generate positive reporting.

ording to Brueggemann technological scripts, it picks an assumption that human intelligence can technically fix any problem; no complex issue that exist whose solution cannot be sought. He also uses the term consumerist to refer to people’s affection to goods and services and

The analysis of this company under the Porter’s five forces considers the all-round environment of its operations and evaluation of its business aspect both in India and globally. The Porters 5 Forces Analysis

From a high of 4.1 percent GDP growth in 2011 quarter four, GDP growth in the first quarter of 2011 was about 2 percent, and for the last quarter about 1.7 percent, with GDP growth

lternative pricing strategies as well as positional pricing in order to incorporate both low-income earners and high-income earners in their marketing mix. Pricing as a positioning strategy is very important to health care institutions since it encourages profit maximization

Cadbury has a number of offerings in Australia that range in a number of categories like chocolate bars, boxed chocolates, gluten products, preteen range, and other such products. Some of the product that is famous in this range is the Crunchie bar, Turkish delight and box bar, and Bubbly bar. These are some of the products that have been enjoying a widespread presence in the Australian market.

This study includes independent variables such as; wholesalers, manufacturers, retailers, and promotions. It is evident that the dependent variables (demand and cost) are directly affected by the independent variables (wholesalers and manufacturers). The analysis targets a domestic market of $2 billion.

The following is a blueprint that will help the management in creating awareness about the company. The blueprint will help the company create

The company is doing great in delivering of flight services to her customers and clients (Kotler & Keller, 2006). Airlines, just like any other businesses, have their challenges and Classic Airlines is no exception. This airline got a loss of ten percent in shares

In other words, customers exhibit diverse and dynamic behavior over time. In this respect, successful business capturing of customers could take a retention or acquisition strategy (Peppers and Martha 6). The strategy employed

The terms and ways laid down on payment revenue strategies are given so that the sellers and buyers agrees in good terms regardless of their nationality. Global money system therefore works hand in hand with money exchange rates in regards to various currencies

Marketing research seeks to come out with the ways a company can interact with the consumer to know their expectations about a newly manufactured product or about a product that the company is going to manufacture (Upson, n.d.).  The process of marketing research includes

Overall corporate success hinges essentially on how effectively the marketing function of an organization is managed. This is due to the fact that marketing management provides vital means to interact with consumers, competitors, and society at large, and to influence the outcome of a business operation.