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Price Comparisons - Term Paper Example

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Summary

This cuts cost of driving to a department store or a retail managed store. In case of the unavailability of a given item in the store you just have to shop to another store at the comfort of your home retail on the other hand…

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Subject: Marketing
Type: Term Paper
Level: Undergraduate
Pages: 1 (250 words)
Downloads: 2
Author: rolandokassulke

Extract of sample "Price Comparisons"

Price Comparisons Insert Insert The table for online retailers price comparison Item ONLINE RETAILER Overstock.com Target.com Amazon.comMacys.comComfort dreams bed$359.99$109.99$256.82$302.99Men’s tungsten carbide$38.69$161.50$97.87$142.99Geneva platinum women$26.09$24.99$38.22$28.99German reversible cotton plush$39.99$25.99$36.08$28.99Serta 4- inch memory foam$174.99$289.99$218.99$302.09Ray-Ban unisex RB2132$100.99$100.99$108.99$122.05MyBat Apple iPhone 4S/4 Hybrid$7.50$29.99$18.99$11.99Table 1.

0: The table showing price comparison among overstock.com and other online retailersIn an online store, each model is already at display. This cuts cost of driving to a department store or a retail managed store. In case of the unavailability of a given item in the store you just have to shop to another store at the comfort of your home retail on the other hand is limited to local levels (Smith, 2011).Due to alleviation of miscellaneous expenses like rent, electricity bills, online pricing is low and full of discounts compared to a retail department store.

Presence of coupons eases shipping charges in online trading hence low price charges. In departmental store, local charges must be undergone. Online retailer utilizes several pricing strategies, these includes; pay whatever you wish to, anchor pricing, beat them all price and dynamic pricing (Smith, 2011).. In a discount store, the pricing strategy assumes the competitor and employs guesswork this lowers the marked price and provides an additional advantage to normal departmental store. In a departmental store, all expenses and bills must be a factor before pricing is of consideration.

This has effect to private label increase and corresponding discount to improve selling margin (McDaniel, 2012).Works CitedMcDaniel, C. (2012). Marketing. Stanford: Cengage Learning.Smith, T. (2011). Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures. Stamford: Cengage Learning.

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