CHECK THESE SAMPLES OF How the E-Channels of WH Smith Can Be Revamped
...as a part of the channel as they will effectively market the product in the market. This will help in building a brand image of the company. Including financial institutions in the channel will not be fruitful for the organization as effective marketing and selling the product will not be possible. Financial institution will not contribute in building a brand image so including a financial institution is not worth. From managerial perspective the organization must consider customers as an element of the task environment. Customers are the end users so they cannot be included as a member of the channel but can be included as an element of the task environment. Consumers...
20 Pages(5000 words)Assignment
... as illustrated by the following criteria. Involved time Cost Instant feedback Ease of encoding Justification The ability of group meetings to deliver a message instantly ensures delivery of the message as soon as possible. This is because its limited time constraint makes it suitable for the situation that requires immediate delivery of the sudden news. The channel is also cost effective since the speaker and the audience can easily be converged by notice and information be delivered at no cost. The ability of group meetings to allow instant feedback also identifies its applicability to the case since the channel is direct. This is because members of the organization can ask questions for clarifications. Group meetings also have... ...
5 Pages(1250 words)Essay
...this market segment for possible exploitation in immediate future. Similarly the company can test the sofa beds and accessories markets immediately by offering to supply such products after typing up with manufacturers. All of the above aspects would go to establish an independent and strong identity for company's website and help it on the path of a strong e-market presence.
Control
Control is the most important aspect of the entire revamped e-marketing effort through the linked, enriched and CRM supported website. Proper use of the CRM can itself ensure a great dead of control. However certain important ratios an be monitored on regular...
17 Pages(4250 words)Term Paper
...be undertaken on scales that align with the cash flows and availability of funds.
3. On-line surveys and customer feedback should be used gauge levels of customer satisfaction. Essential is to build a scale for measurement so that movements along the scale can be determined and course corrections made where necessary.
4.0 Marketing Mix Strategy
To carry the concept of the brand building forward, specific marketing mix strategies need to be put in place. In this report we chart a path towards the marketing mix that will help gain maximum mileage, both in terms of sales volumes as well as improving visibility of the WH Smith brand. The markets chosen are the...
25 Pages(6250 words)Essay
..., sites like Amazon now sell used books alongside new ones, thereby those who cannot afford the cost of a brand new book, are happier with a used one than walking away empty handed. Books are WH Smith's primary selling feature and to keep its customer, it needs to get into the used books channel. It can also offer loyalty rewards, like if a customer has concluded, say 10 purchases or more on its website, it can give him some extra bonus points to redeem, or offer an extra discount on his next purchase. All this will serve as an incentive to bring him back to the site and this is very important to keep the subscribers growing. If the customer recommends a...
10 Pages(2500 words)Case Study
...that is difficult to put in place in a business culture that has always worked on competition. However, central data sharing among partners has been shown to be beneficial. Shared information through collaboration can result in optimisation of supply chain activity. Carman considers benefits to be as follows:
Retailer Benefits
Better in-stocks
Lower inventory
Higher sales
Lower logistics costs
Manufacturer Benefits
Lower inventory
Faster replenishment
Higher sales
Better customer service
The Internet has become a communication vehicle for e-commerce activity, and any business which ignores this trend will quickly lose ground. Collaborative management practices will be a key component of successful...
8 Pages(2000 words)Essay
...in the course of the internet amplifies gradually and it is necessary for corporations to adapt their business to customer demands so as to make profit as well as not to loose marketplace shares (Carson, 2009; Laudon & Laudon, 1999, p.25). The main intention or objective of this report is to offer recommendations how WH Smiths that is a multi-channel retailer for products like DVDs, books and CDs could make stronger its online business presence as well as not to go on loosing marketplace shares to other online retailers.
Business analysis
WH Smiths is a growing online business. The main competitor of the WH...
8 Pages(2000 words)Case Study
...The airline industry has been d to be one of the most competitive businesses in the world. Marketing executives need to be competitive to cope with the challenges of the airline business. E-Business gives many opportunities to airlines for expanding and improving their services. This paper examines the impact of implementing E-Business in airlines in the developing countries. The research will especially focus on the influences and effects of E-Business replacing the traditional distribution channels and whether or not it can improve or sustain developing countries’ airlines’ competitive advantage. In this paper, the literature review, aim, methodology,...
17 Pages(4250 words)Research Paper
...to this preference. Moreover, other factors like the effort inputted by the market segment, time that the commodity takes to be delivered and intentions by consumers to search for prices, all count (Lechner & Hummel, 2002).
There are some products inappropriate for electronic channels. Examples of such include experience goods. These are goods that one has to assess based on their tastes and preference for them. For example, a brand of wine can only be assessed once one has had a taste, but not by online inquiry (Lechner & Hummel, 2002).
Reference
Works Cited
Lechner, U. & Hummel, J. (2002). Business models and system architectures of virtual communities: from a sociological phenomenon to peer-to-peer...
1 Pages(250 words)Assignment
...Managing Business Marketing Channels & E-Commerce al Affiliation) The distribution channel is the link between the manufacturer and the customer and involves the necessary tasks to get the product to the customer and the market. It is the responsibility of the Marketing Managers to ensure that goods get to the right consumer at the right place and the right time. They need to develop strategic procedures that help select the right intermediaries. In addition, the marketing managers need to motivate the intermediaries so that they are clear with the organizations goals and objectives and work towards meeting them. Moreover, they need to solve any conflict that may arise during the process of delivering goods to the customer as well... ...
1 Pages(250 words)Assignment