Nobody downloaded yet

Market Segment Analysis (Individual) - Essay Example

Comments (0) Cite this document
Summary
An organization would not be successful in the marketplace if it fails to identify the group of customers who possess the potential to purchase the…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.7% of users find it useful
Market Segment Analysis (Individual)
Read TextPreview

Extract of sample "Market Segment Analysis (Individual)"

Download file to see previous pages Porsche is a German automobile brand founded by Ferdinand Porsche in 1931. The organization’s headquarter is in Stuttgart, Germany. However, it is equally popular in all parts of the world for its futuristic car designs and superior performance on-track (Porsche Automobile Holding, 2014).
Porsche is popular all around the world and has established a statue of luxury sporting car. The major reason behind massive demand for Porsche is its car designs, luxury, comfort and prestige attached with those who are driving a Porsche. Customers of Porsche do not belong only to the elite class, but it is equally popular among sports car lovers of all age. Porsche major segmentation strategy is explained as following:
This segment of Porsche Automobile generates around 27% of the company’s revenue. The consumers of Porsche belonging to this segment prefer a car with superior performance on the track, which motivates them to work even harder to achieve the best and allows complete control on the transmission and drive. Top Guns are also self-obsessed, and they want to show-off so that people can notice them which support the assertion that these customers are status conscious. Top Guns are proud of their success and tell their success stories to everyone so that they can be appreciated (Huffman, Rayess, Habib, & Mitchell, 2012).
These are the customers who are passionate about owning the world’s best sports car and are intrinsically motivated towards experiencing new adventures in their lives. For this reason, they select a car which thrills them with its speed and power. Bon Vivant segment is currently generating 17% of Porsche’s total revenues and is considered as being a lucrative segment in the near future. These customers mostly live in urban areas and have the tendency to influence attitudes and behaviors of people in their surrounding (Richardson, 2004).
Elitists segment of Porsche Automobile ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Market Segment Analysis (Individual) Essay Example | Topics and Well Written Essays - 1250 words”, n.d.)
Retrieved from https://studentshare.org/marketing/1628263-market-segment-analysis-individual
(Market Segment Analysis (Individual) Essay Example | Topics and Well Written Essays - 1250 Words)
https://studentshare.org/marketing/1628263-market-segment-analysis-individual.
“Market Segment Analysis (Individual) Essay Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/marketing/1628263-market-segment-analysis-individual.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Market Segment Analysis (Individual)

Individual Project ( Market Strategy)

...?Debra Pilla February - Retail Book Market Strategy In the ever changing publishing market, the retail book industry has finally met it’s demise. Heavily steeped in transition, the nook of brick, stone, and mortar is reaching it’s final days to online competition. What has caused this global reaction from the United States to the United Kingdom, and beyond? More than you know. The economy is partly to blame, with high gas prices and a recession that left all of us squeezing our pennies. The rise of wheat, corn and dairy prices at the grocery store has made all of us think twice before purchasing our love for books at retail stores. We have transcend our thoughts to finding bargains online, and that...
10 Pages(2500 words)Research Paper

Market Research Individual Assignment

...?Market Research Individual Assignment Businesses can benefit from market research immensely because these form the basis of finding out what evidence is available within the industry and how it can be made use of within the different quarters of the business as and when required. The business domains need to understand how this market research will eventually tie in the much needed value and how the stakeholders will derive what they require direly at the end of the day. This is an understanding that has to be reached upon with the advent of time because market research is a very quintessential aspect of the business settings. This is the reason why market research is being given more and more importance by the business top heads... and the...
4 Pages(1000 words)Essay

Individual Global Market Research Case Study Analysis

...? Individual Global Market Research Case Study Analysis The case is based on a medium sized architectural firm that is trying to expand its operation. Drew Sperry completed his studies at Nova Scotia Technical collage and decided to set up a small firm instead of being formally employed. His architectural firm has been doing good for about six years now and until he realizes that the normalcy and the complacency is threatening its operations. He thus decides to extend the operations of his company’s operations to newer markets. The brain behind all these push for expansion is a very junior partner in the firm, Mitch Brooks. When Brooks shares these ideas with the rest of...
5 Pages(1250 words)Essay

Individual Target Market Paper

...? Individual Target Market Paper Individual Target Market Paper HULU is a company operating majorly as a website and all its provisions are found on the site. HULU provides services such as video streaming, movies’ trailers, Television shows, new media and behind the scene footages (TNW, 2012). The company currently provides its services in the United States and Japan. The foremost intent of every firm is to improve its sales to extents that favour maximum benefits to the entire organization. The marketing of a company is determined by the consumers or the customers who utilize the company’s products. Basing on the consumers’ essence in the distribution of the producers or the suppliers, there is need to evaluate various aspects... of the...
5 Pages(1250 words)Essay

Analyzing Market Segment Opportunities

...? Analyzing Market Segment Opportunities Analyzing Market Segment Opportunities What promotional activities might Prince use to reach the following segments? (a) Recreational players Recreational tennis players are those who play tennis for fun. They are not consistent tennis players and therefore they do not engage in playing tennis on a constant basis, say having seasonal games and competition. Recreational Tennis Players play tennis for fun with their families and friends, say at clubhouses, at homes, at schools, and other private tennis instillations. Therefore, these players do not have the ability to go for the most professional racquets for playing...
3 Pages(750 words)Essay

Segment 1: Industry Analysis

...Segment Industry Analysis of Sporting Goods Industry in the U.S The sporting goods industry in the U.S involves trading in goods such as fitness/exercise equipment, bicycles, camping gear, footwear, and sporting apparel. Once obtained from sportswear manufacturers these goods are sold directly to the public. The stakeholders in this industry’s supply chain include wholesalers of who are the supply industries and the demand industry, which is represented by individuals, health and fitness clubs, and hotels, and ski resorts (Schmidt, 2012). The key drivers of the industry are the youth, sporting events, and citizens’ disposable income. The other vital related industries working with the...
1 Pages(250 words)Essay

Individual Market Research

...Individual Market Research Report of the 0 Executive summary Phones such as the Apple phones, Samsung, and blackberry have gained standing in the technological world today and that everyone seems to appreciate the idea of being associated with if not one, all of them. However, there are several varied attitudes that usually arise whenever these types of phones are announced. According to personal preference and tastes, the release of statistic demonstrating the dominance of a certain type of phone and not the other one in the market standing has been established. There are those people who love being in the possession of a blackberry, while others like Apple and others will always...
17 Pages(4250 words)Term Paper

Individual Analysis

...Nursing: Individual Analysis Individual Analysis Nursing practice is highly regulated professional field for the reason that it touches human life and concerns societal welfare. Nursing is also complicated by the fact that it deals with the dying, those in pain, those in machine care and those under very heavy medication. As a nurse, one gradually adopts a personalized approach to life and to death. The question of philosophy and ethics gradually become a personal concern (Armstrong, 2006). To this end, I have come to cherish my professionalisms about delivering professional service with compassion through the employment of highly efficient methods and on the basis of...
4 Pages(1000 words)Assignment

Individual Market Factors

...INDIVIDUAL MARKET FACTORS East-African Breweries Limited East-African Breweries Ltd is a subsidiary company of Diageo Plc. It is the largest brewing company in east Africa engaged in brewing, marketing, manufacturing, and selling of malt, drinks, glass containers, and barley in Uganda, Kenya, and Tanzania through its subsidiaries. It has its headquarters in Nairobi, Kenya. Formerly, EABL was called Kenya Breweries Limited (KBL), but changed its name to East African Limited (EABL) in 1936. The company is composed of 100% of Kenyan Breweries, 100% of Kenya Malting, 100% of Central Glass, 98.2% Uganda Breweries, 100% of International Distillers Uganda, 51% Serengeti Breweries Ltd, 100% of...
3 Pages(750 words)Essay

Market Segment

...Memorandum Memorandum Manager Team Leader 24 March RE: Leadership Approaches I am pleased to present to you the leadership approaches of each individual team member that I will use as the company expands into new markets. I applaud you for creating a new department as you seek to implement the company’s strategic plan. The creation of the new department is a significant effort to the company, not just because it will expand our operation, but it will give the company a competitive advantage in the ever-competitive markets. Exercising participative leadership is one of the most important ways in which our company can improve and actualize the goals of becoming excellent in its operations....
4 Pages(1000 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Market Segment Analysis (Individual) for FREE!

Contact Us