Latest Monitoring Tools - Research Paper Example

Latest Monitoring Tools al Affiliation) Are Samsun’s s more active on social media sites like facebook than the Company’s website?This is one fundamental question that many companies have raised in regard to the behavior of their clients. Different researches have been conducted to determine whether many clients spend their time on a Company’s website or an social media like facebook. I a recent research published by the “Socialmedia Today Website”, it was apparent that approximately 94% of marketers utilize blogs to access information in relation to marketing statistics (http://socialmediatoday.com n.d).

Samsung, being one of the largest global mobile service providers, utilizes Google+, Facebook and twitter to market its products. However, the research indicated that the company’s rate of sales have not been majorly influenced by these social media sites owing to the fact that only 12% of its sales are influenced by comments on twitter, facebook and google+. This is an indication that clients spend more time of social media but, less time is spent on the company’s blogs or even its web page (http://socialmediatoday.com n.d).

Premium Monitoring ToolIn order to improve the company’s sales through proper prediction of customers’ behavior in social media sites, the company can employ the use of Hootsuite: This tool assists company’s undertake their campaigns on social media regarding their brands (https://hootsuite.com n.d). It will also allow the company to measure the efficacy of social media on their sales hence assist in formulating solutions on predicted or potential challenges. This tool is easy to manage and above all its relatively cheaper as compared to other tools.

References101 Vital Social Media and Digital Marketing Statistics. (n.d.). RSS. Retrieved February 11, 2014, from http://socialmediatoday.com/tompick/1647801/101-vital-social-media-and-digital-marketing-statistics-rest-2013Social Media Management Dashboard - HootSuite. (n.d.). Social Media Management Dashboard - HootSuite. Retrieved February 10, 2014, from https://hootsuite.com/