Comparison of the retail for Soda for Kroger and Circle K - Essay Example

Kroger Soda In terms of advertising, Kroger does not do a great deal of advertising with respect to its line of sodas. Moreover, the main component of sales and promotion, PR and plot publicity, direct marketing, interactive marketing, or personal selling that takes place with respect to Kroger’s line of soft drinks is with respect to the alternative to higher-priced beverages that they offer. 2.Furthermore, in terms of store design a display, Kroger brand soft drinks are displayed and marketed alongside their competitors; namely Pepsi and Coca-Cola.3.In terms of the overall competitive advantage, it is without question that Kroger brand soft drinks provide the consumer with a much lower cost as compared to the ultimate price of a branded soft drinks such as Coca-Cola or Pepsi-Cola.

Circle K Soda1. In comparison and contrast to Kroger, Circle K utilizes a much more aggressive level of advertising with respect to their own line of soft drinks. Publicity, direct marketing, sales and promotion, advertising, and interactive marketing all play a prominent role with respect to the degree and extent to which Circle K products are represented to the individual consumer within society.2.Interestingly, with respect to store design and display, Circle K helps to differentiate and separate the product that they are promoting as compared to Kroger.

As such, rather than displaying Circle K’s line of soda directly alongside its competitors, it is represented within an entirely different section of the store; lending it to be understood/interpreted by the consumer as not only a replacement product but somehow incomparable.3.Once again, the retailer’s competitive advantage is with regards to low-cost. However, in addition to this low cost competitive advantage, Circle K is also able to offer the consumer with the tangential benefit of a great many different choices as compared to the competition.