StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

The Kroger Company - Essay Example

Cite this document
Summary

This paper 'The Kroger Company' tells us that the Kroger company specializes in grocery retailing. Barney Kroger formed the above company in 1883 after investing his life savings of about $372. Currently, the company owns over two thousand four hundred stores spread in 31 states.
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER92.8% of users find it useful
The Kroger Company
Read Text Preview

Extract of sample "The Kroger Company"

The company owns two thousand six hundred and forty-one grocery retail stores all across 34 states in America. The stores are in formats that include multi-department stores supermarkets, supercenters, and price-impact warehouses. All these stores contain all national brands and other merchandise (Operations).

            (ii) The convenience stores are 786 in number. The stores are in 6 banners distributed around 19 states.

            (iii) 325 jewelry stores under different names majorly Littman jewelers and Fred Meyer jewelers.

(iv) It operates 38 manufacturing plants that process food substances. This forms one the largest string of private manufacturers in the country. The company's private products manufacturing plants are thirty-seven in number operating in seventeen states (Operations).

(v) It operates one thousand two hundred and eighteen supermarket fuel centers.

(vi) There are 2106 pharmacies all distributed around the country.

 

            The company practices sustainability measures to ensure that it keeps up with the environmental standards. In addition, the operations conserve energy usage in all the sectors. Such measures have reduced energy usage in the retails distributed throughout the country (2013 Sustainability report).

            For the company to sustain quick and steady growth it needs to follow the following measures. It needs to improve the execution of the company infrastructure. A good infrastructure would maintain the management of a large company with distributions throughout the country. To achieve this form of the infrastructure network, the firm should do away with departmental silos, using performance drivers that conform with the strategy at hand, and finally grooming leaders at all levels in the different outlets. Having well-trained leaders facilitates good management in the whole company. For a firm with several branches such as this, it is advantageous to have leaders heading for the same goal to facilitate good growth (THREE STRATEGIES FOR ACHIEVING AND SUSTAINING GROWTH ).

            The second stage is identifying and implementing strategies that would be fruitful to the growth of the firm. To implement this, the first thing is to concentrate on the core business. The main business in question is the grocery retail stores distributed all around the country. This includes the managers, customers, infrastructure, and anything else that involves the main business. The next step is sub-segmenting the customers and improving the opportunities for the growth of other adjacent ideas.  The leaders could identify the best ideas that would help the company expand and sustain the desired growth (THREE STRATEGIES FOR ACHIEVING AND SUSTAINING GROWTH ).

            In sustaining steady growth, leadership is a core factor. It is these people at different levels that influence the employee's attitude towards their work. With good and able leaders, the company could form a management network that outlines the direction of the company. Kroger company would benefit from the above-mentioned operation changes.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Kroger Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Kroger Essay Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/management/1630365-kroger
(Kroger Essay Example | Topics and Well Written Essays - 500 Words)
Kroger Essay Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/management/1630365-kroger.
“Kroger Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/management/1630365-kroger.
  • Cited: 0 times

CHECK THESE SAMPLES OF The Kroger Company

Rules for Entering the International Market of the Company

The paper "Rules for Entering the International Market of the company" tells that For any emerging market, the best strategy often applied is the localization of products or services offered because it makes the product line and the brand more acceptable to the customers.... In the Starbucks case, the company knows the United States marketplace better than anywhere else thus they prefer to own a higher percentage of the stores.... The breakfast products can increase the revenue stream of the company because regular coffee drinkers will pay the premium prices as well as purchase the breakfast as a by-product....
7 Pages (1750 words) Essay

WalMart/Retail/Pharmacy Merger

% The Kroger Company 2.... % Walgreen company 16.... % Walgreen company 16.... Similarly, Rite Aid will also benefit from the merger because Wal-Mart can help solve the company's financial woes, including the shutting down of 345 of its outlets since 2008 and a declining market share since 2007 (Massey, 2011)....
3 Pages (750 words) Assignment

Retailing Lessons from Loyalty Programs Around the Globe

Recommend how Kroger can tailor its retailing strategy to put into account the seven main segmentation groups it has identified: The Kroger Company is an American chain of supermarket which was founded by Bernard Kroger in 1883.... This increases sales for the Seven- Eleven company.... Walt- mart is different in its market strategy which is not easily copied or emulated by any company seeking traction, at hard times, with customers.... (19 November 2007): company analysis: Seven & i Holdings: Nikkei Business online....
3 Pages (750 words) Research Paper

Financial Analysis for Kroger Co

Kroger is both a manufacturing company and a retail outlet and was therefore heavily affected by the increase in cost of fuel and other raw materials.... According to Porter, there are 3 strategies a company can adopt to become competitive and Kroger has undertaken the “cost leadership” strategy which helps to differentiate it from the rest of the supermarket chains.... Such a step by Kroger would not only help the company but the industry as a whole....
9 Pages (2250 words) Research Paper

Retail Marketing. Presentation (finance part)

The growth in sales is an indication of a better performance and growth of a company.... The high cost of goods sold by Whole Foods is an indication of the improved capacity of the company as this means that the company has the capacity to handle large volumes of goods.... The increase in gross margin indicates that the sales of the company were more than the costs of goods sold.... It also shows that the company was making an increase in gross profits which are attributed to improved efficiencies....
3 Pages (750 words) Essay

Heart of Darkness /Metmorphsis , Tonio Kroger/ The Stranger

This scared Gregor because he knew the chief clerk would say wrong things about him to the boss and at the company.... The story begins with Gregor waking up, only to find himself changed into an insect.... Before he became an insect, Gregor was a salesman who worked hard to please his boss as well as his parents....
4 Pages (1000 words) Essay

Strategic Analysis of Kroger Grocery Store

The company has utilized the customer-led model since 2001 in order to deliver high-quality services, value, and selection to its consumers.... Kroger initiated customer loyalty programs where the company collected a lot of information from its customers.... Therefore, the company engaged Dunnhumby to use customer information to understand their behavior.... The approach currently generates 21% of the company's products.... The company logistic team is planning to improve the fleet's productivity....
8 Pages (2000 words) Case Study

A2 Assignment 1: Annual Report Project

It utilizes 334000 representatives and is at present evaluated 23 in Fortune 500 and 82 in the Global 500 (Kroger Company, Kroger's Fiscal Year Annual Report Kroger's Fiscal Year Annual Report The Kroger Company (KR) is among the best performing organizations in the retail industry.... The main section of The Kroger Company yearly report is the presentation on administration's obligation regarding money, which is related to reporting and administrations.... Further, the report has a section on Independent Registered Public Accounting, which is a report from an organization that performs the review of The Kroger Company's monetary data....
2 Pages (500 words) Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us