We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Case study - international marketing - Essay Example

Comments (0) Cite this document
Summary
Disney 1. The fact that partially forced Disney to create brand awareness in different markets basically in China happens to be very interesting and unique in nature. First, the Chinese customers surprisingly were found to have a preference for tour packages with dining tabs which of course was a result of tour operator’s steering and therefore, made Disney launch dining tabs as per the demand…
Download full paperFile format: .doc, available for editing
Polish This Essay94.4% of users find it useful
Case study - international marketing
Read TextPreview

Extract of sample
"Case study - international marketing"

Download file to see previous pages 2. For any emerging market, the best strategy often applied is the localization of products or services offered as because it makes the product line and the brand more acceptable to the customers. For the case of Disney, this strategy has proved to be winning in not only the mass markets of China, but in the Indian markets as well and as well as in many others. 3. The global market today comprises mostly of youth that the movie tends to attract, as well as the outstanding promotions adapted like karaoke style. Also releasing it in different local languages made the movie a block buster in the global market. Conclusively, the movie had all that is demanded from clear cut drama to top class music which made the packaging of the product (movie) a victorious release (Johnson, 2007). Whirlpool 1. Previously, the product strategies adapted by Whirlpool was mostly focused on the extension factor rather than the adaptation factor. Whirlpool has recently invested hundreds of millions of dollars to develop new extensions in their product-line. However with time and market saturation, Whirlpool realized that to have an effective product line according to local markets where the product had to be localized, adapting both the strategies is needful according to the market situations worldwide. In the near future the company shall be focusing more on adaptation strategy in maintaining its competency in the global markets rather than introducing extensions in its product line (Whirlpool Corporation, n.d.). Notably, the strategy adapted in case of China was called as ‘T4’ by Whirlpool. 2. The reasons for buyers to opt for Whirlpool products are mostly because people find it more time saving than manual work to use these appliances as well as it involves lesser effort and energy. Additionally, people today are going for these kinds of appliances as they reflect the status of customer in many markets. 3. Whirlpool emphasizing largely on market research has been able to design their product according to the preference of the consumer in their global markets. This was proved at the redesigning fact of washing machine in China and Brazil which includes different specifications. Besides this, Whirlpool correctly believes that the products have to be altered according to consumer preferences which could only be found by conducting primary market research and analyzing secondary research data. Whirlpool has used secondary data to analyze the fact that Brazilians will be able to pay for even their cheapest appliance owing to their monthly income. This lead Whirlpool to design another appliance which was according to the demographics of the market but then again, this wasn’t the consumers’ actual concern. Therefore, the new product included consumer specific features which were found through focus groups and primary research. Whirlpool conducts both ethnographic and anthropological research work at the initial stage of a product which helps in developing the product as per the need of customers and get aware of the opportunities in the given market (DesignCouncil, n.d.). 4. One important lesson that Whirlpool learned in the market of China and other is that the local market overview is as important as the international overview. Besides this, before venturing on with ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Case study - international marketing Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Retrieved from https://studentshare.org/family-consumer-science/1410940-case-study-international-marketing
(Case Study - International Marketing Essay Example | Topics and Well Written Essays - 1500 Words)
https://studentshare.org/family-consumer-science/1410940-case-study-international-marketing.
“Case Study - International Marketing Essay Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.org/family-consumer-science/1410940-case-study-international-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
International Business Case Study: China
4 Economic Policies 4 Prioritising Local Enterprises 5 Government Investment 7 Technology 8 Recommendations 9 Focusing On Political, Economic and Technological Factors 9 Rebalancing Strategies 10 Globalisation and International Integration 10 Resource Competence and Analysis 11 Implementing Sustainable Economic Development Strategies 12 Conclusion 13 References 13 IMF, World Economic Database (2005).
11 Pages(2750 words)Essay
Case Study 1 - international marketing
For example, Acer identifies geographic, demographic or psychographic characteristics in global markets and then segments according to these attitudes or behaviors. Acer recognizes, as one example, that in the United States people tend to buy based on emotional principles, which would be more akin to psychographic segmentation.
2 Pages(500 words)Essay
Marketing Report -- Case Study
The strategy of the company is to provide priority to the employees in order to keep the customers happy and satisfied. Hence, the internal marketing strategy has helped the company to gain competitive advantage. An alternative strategy has been presented for further development of the company in this paper.
7 Pages(1750 words)Essay
E-Marketing Case Study
In addition, Goodby, Silverstein & Partners who are the advertising agency of HP are the other stakeholders of HP. The customers and businesses are recognized as key stakeholders given the emphasis they received in the first HP advertising campaign as observed by Chakraborty and Govind (2008, p.
5 Pages(1250 words)Essay
Marketing Case Study
The primary market segmentation focuses on the age, income level, lifestyles, family life cycle etc. Although the company does not provide the best quality products in the market but it is well known because of the cheap price offerings for the quality products.
6 Pages(1500 words)Essay
Marketing Case Study
The company’s success was based on favorable market conditions and accurate predictions about consumer tastes and preferences. Still, during the 2000s when Gap encountered millions of losses (p. 196) serious aspects
4 Pages(1000 words)Essay
This case study of marketing shows how an international company, Beiersdorf, combines market research with new product development on its NIVEA Deodorant brand
and knowing the marketing and management methods of the dynamic world market. Market research can be used to determine which portion of the population will purchase a product/service,
10 Pages(2500 words)Essay
Marketing Research case study
Thus, according to Strydom (2004), marketing research can help an organisation to systematically design, collect, interpret and report on information that can be used to help marketers to solve specific marketing problems while at the same time taking advantage of
8 Pages(2000 words)Essay
International marketing
The promotional mix, as a communication tool, here includes advertising, public relations, personal selling, exhibitions, sales promotions, and direct marketing, which are
8 Pages(2000 words)Essay
Teaching case study for international marketing
At present the company has strong brand name. In this case study the market of China has been explained. It helps to highlight different issues the company can face while establishing its business in China. This case study also focuses on the present
14 Pages(3500 words)Essay
Let us find you another Essay on topic Case study - international marketing for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us