Case study - international marketing - Essay Example

Comments (0) Cite this document
Summary
Disney 1. The fact that partially forced Disney to create brand awareness in different markets basically in China happens to be very interesting and unique in nature. First, the Chinese customers surprisingly were found to have a preference for tour packages with dining tabs which of course was a result of tour operator’s steering and therefore, made Disney launch dining tabs as per the demand…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.4% of users find it useful
Case study - international marketing
Read TextPreview

Extract of sample
"Case study - international marketing"

Download file to see previous pages 2. For any emerging market, the best strategy often applied is the localization of products or services offered as because it makes the product line and the brand more acceptable to the customers. For the case of Disney, this strategy has proved to be winning in not only the mass markets of China, but in the Indian markets as well and as well as in many others. 3. The global market today comprises mostly of youth that the movie tends to attract, as well as the outstanding promotions adapted like karaoke style. Also releasing it in different local languages made the movie a block buster in the global market. Conclusively, the movie had all that is demanded from clear cut drama to top class music which made the packaging of the product (movie) a victorious release (Johnson, 2007). Whirlpool 1. Previously, the product strategies adapted by Whirlpool was mostly focused on the extension factor rather than the adaptation factor. Whirlpool has recently invested hundreds of millions of dollars to develop new extensions in their product-line. However with time and market saturation, Whirlpool realized that to have an effective product line according to local markets where the product had to be localized, adapting both the strategies is needful according to the market situations worldwide. In the near future the company shall be focusing more on adaptation strategy in maintaining its competency in the global markets rather than introducing extensions in its product line (Whirlpool Corporation, n.d.). Notably, the strategy adapted in case of China was called as ‘T4’ by Whirlpool. 2. The reasons for buyers to opt for Whirlpool products are mostly because people find it more time saving than manual work to use these appliances as well as it involves lesser effort and energy. Additionally, people today are going for these kinds of appliances as they reflect the status of customer in many markets. 3. Whirlpool emphasizing largely on market research has been able to design their product according to the preference of the consumer in their global markets. This was proved at the redesigning fact of washing machine in China and Brazil which includes different specifications. Besides this, Whirlpool correctly believes that the products have to be altered according to consumer preferences which could only be found by conducting primary market research and analyzing secondary research data. Whirlpool has used secondary data to analyze the fact that Brazilians will be able to pay for even their cheapest appliance owing to their monthly income. This lead Whirlpool to design another appliance which was according to the demographics of the market but then again, this wasn’t the consumers’ actual concern. Therefore, the new product included consumer specific features which were found through focus groups and primary research. Whirlpool conducts both ethnographic and anthropological research work at the initial stage of a product which helps in developing the product as per the need of customers and get aware of the opportunities in the given market (DesignCouncil, n.d.). 4. One important lesson that Whirlpool learned in the market of China and other is that the local market overview is as important as the international overview. Besides this, before venturing on with ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Case study - international marketing Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Retrieved from https://studentshare.org/family-consumer-science/1410940-case-study-international-marketing
(Case Study - International Marketing Essay Example | Topics and Well Written Essays - 1500 Words)
https://studentshare.org/family-consumer-science/1410940-case-study-international-marketing.
“Case Study - International Marketing Essay Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.org/family-consumer-science/1410940-case-study-international-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Case Study 1 - international marketing
... brand preference has been established in their desired market groups. References Sagepub.com. (2005). “The Paradoxes in Global Marketing Communications”. Retrieved March 9, 2011 from http://www.sagepub.com/upm-data/5312_De_Mooij__Chapter_1.pdf Schwarz, Paul. (2007). “Divide and Conquer: A Case Study of Profitable Market Segmentation”. Retrieved March 10, 2011 from http://www.marketingprofs.com/7/divide-conquer-profitable-market-segmentation-smith-schwarz.asp... ? Acer Inc Case Analysis BY YOU YOUR SCHOOL INFO HERE HERE Question By divide and conquer, it is describing Acer’s attempt to segment globalmarkets by their buying characteristics and then cornering these markets using appropriate advertising and...
2 Pages(500 words)Essay
International Law Case Study
...International Law Introduction International law can be defined as the body of laws governing relations between nations. It defines the structure and conduct of sovereign states and intergovernmental organizations. United Nations have formulated lot of laws for the peaceful negotiation of international disputes between different countries. But in most of the dispute cases, even the member countries of the UN, violate these laws whenever they get a chance. This report is prepared as a memo to analyse five different disputes or incidents in which the international law has been violated or justified. Invasion of Whiteland by Redland In the give...
15 Pages(3750 words)Case Study
International Marketing Case Study
...International Marketing (Vodafone's plans for Turkey) Introduction Liberalization and globalization has opened newer vistas of trade and business all around the globe. Opening up of economies has now tilted the balance in favor of market forces. Globalisation of production and investment in recent years has led to a situation where long-term capital inflows from advanced economies to developing economies is taking place at a rapid pace. No doubt this has contributed immensely to the economic growth and development of these nations. Competitive MNCs have started exploring the overseas markets in order to take maximum advantage from the market dynamics....
12 Pages(3000 words)Case Study
International Marketing Master Case Study
...International Marketing Rachna Jalan International Marketing Marketing Department of Atlanta Tourist Board in Italy The present turbulent environment for Travel and Tourism: The Travel and Tourism Industry in the world plays a pivotal role for bringing gargantuan opportunities round the globe. World Trade Organization reveals a data exceeding 700 million of international tourists every year since 2000 yielding $500 billion (Microfinance Matters, 2004a). According to the predictions of the World Trade Organization the international movements will almost reach 1 billion by 2010 and 1.5 billion by 2020 (Microfinance...
25 Pages(6250 words)Case Study
International Trade Case Study
...<International Trade> and Section # of A BUSINESS OPPORTUNITY ANALYSIS OF A NEW INTERNATIONAL BUSINESS VENTURE THE FIRM MIGHT UNDERTAKE Company Background The company which has introduced the sports caf is called Interfresh Ltd. The company is located in Harare, Zimbabwe. Interfresh Limited is in the business of producing, processing and marketing agricultural, horticultural, agro-industrial and allied food products in both the local and export markets. Opening up of the sports caf means total market diversification for the company, since it has never dealt with such a business before. Therefore, the sports caf is one of the endeavors of the Interfresh Ltd Company to provide entertainment to the customers along with great food service... are cutting down on...
14 Pages(3500 words)Case Study
This case study of marketing shows how an international company, Beiersdorf, combines market research with new product development on its NIVEA Deodorant brand
...communication, cooperative decision-making, and collaborative problem-solving in a multinational corporation management. This leads to cultural homogeneity. Interaction and integration, global norms, and ideas or practices all become united. It is important that the management of a multinational corporation work together to overcome boundaries and differences and to be able to communicate, cooperate, and collaborate in order to effectively work together, communicate, make decisions, and solve problems as a single entity as a successful marketing plan increases globalization which in turn brings the world together. This case study analyzes Beiersdorf, an international...
10 Pages(2500 words)Essay
International Marketing Case Study
.... In a large market like China or United States a company can survive by focusing on the domestic market only. For smaller markets like Netherlands this may not be the case. The right strategy is also dependent on the product segment in which a company is operating into (Onkvisit, Sak; John J. Shaw, 2004). In a product segment like sports goods and wear, a certain amount of internationalization is needed for making the brand look global. Internationalization also gives diversification to the portfolio of the company. The right strategy is to use the core competencies and dynamic capabilities acquired in the domestic market for expanding globally. By...
5 Pages(1250 words)Coursework
International Strategic Marketing Report based on case study
...followed by Walt Disney Resorts and Parks influences the performances of all the branches across the globe. Formulation and implementation of strategies takes place at the central point, which is the company headquarters. The order to implement the strategies from the headquarters to all the branches takes place only after critical evaluation of external and internal factors influencing the performance of the business in the respective market environments. The management considers such a situation safe for company operations. Strategic Internal Audit Strengths In most cases, many companies have specific abilities that they perform in a better way compared to rivals in...
8 Pages(2000 words)Research Proposal
INTERNATIONAL ORGANIZATIONAL CASE STUDY
...International Organizational Case Study Affiliation: An understanding of the complexities of globalization and implications for this organization Globalization for any multinational corporation brings many positives and negatives. A company in its headquarters has its own organizational culture which is in line with the culture of the country. However, once the country becomes global, it may be forced to change these organizational cultures to be in line with the culture of the foreign nation if the culture demands so. This is so if there is to be success, growth and development for the global company. Nestle is one of these companies that was affected by the culture of China and had to...
3 Pages(750 words)Case Study
Teaching case study for international marketing
...Teaching case study for international marketing Contents 4 The Company 4 The brand 5 China: Target market 6 Competitors - Sustainable Competitive Advantage 7 Distribution Channel 8 Service Element 8 E commerce 9 Advertising 10 Pricing Strategy 11 Implementation- Resources Required 12 Conclusion – Timeline 12 Teaching Note 14 Learning Objectives 14 Scope of the case 14 Summary of case 14 Recommendations 15 Questions to student 15 References 17 Appendix 21 Product Issues 22 Theme 2: Deciding which markets to enter Poundland in China Abstract This case study deals with the...
14 Pages(3500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Case study - international marketing for FREE!
Contact Us