Market Entry of Automobile Company - Essay Example

Comments (0) Cite this document
Summary
This paper prepares a management report with regard to the market entry strategy of automobile companies and more particularly, the two-wheeler manufacturing companies. It also briefly addresses the issue of internationalisation of the two-wheeler companies while taking care of related aspects…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.8% of users find it useful
Market Entry of Automobile Company
Read TextPreview

Extract of sample
"Market Entry of Automobile Company"

Download file to see previous pages From this discussion it is clear that the automotive industry is one of the world’s most significant economic sectors by revenue. Its contribution to the global economy is prominent. With new motor vehicles being launched every other day in the market, the automobile market is definitely going global in a superfast way. As companies are promoting and focusing on international market exposure at the maximum level possible, competition goes higher. Along with it, there is a growing requirement of strategy development and implementation in order to keep stayed in the forefront of the global market.As the paper highlights awareness of the international trends is another demand driver for the increase in motorcycle purchases. As the international trend suggests, the growth of the two-wheeler market is going to continue for some time. Global motorcycle demand has been growing at a remarkable rate. The trend also specifies the differences in customer choice and purchase with regard to different economies. More particularly, larger bikes tend to dominate the market volumes of developed nations whereas smaller bikes rule the market of developing countries. However, it also signals another interesting trend of the two-wheeler market – demand for larger bikes is doing the rounds in developing nations like India and China. Nonetheless, small bikes are more likely to remain as the constant consumer demand in the foreseeable future.

Objectives:
This paper prepares a management report with regard to the market entry strategy of automobile companies and more particularly, the two-wheeler manufacturing companies. It also briefly addresses the issue of internationalisation of the two-wheeler companies while taking care of related aspects such as growing competition in the ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Market Entry of Automobile Company Essay Example | Topics and Well Written Essays - 2000 words”, n.d.)
Retrieved from https://studentshare.org/management/1412367-market-entry-of-automobile-company
(Market Entry of Automobile Company Essay Example | Topics and Well Written Essays - 2000 Words)
https://studentshare.org/management/1412367-market-entry-of-automobile-company.
“Market Entry of Automobile Company Essay Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.org/management/1412367-market-entry-of-automobile-company.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Skoda Automobile Company
8 Pages(2000 words)Essay
Development of a marketing plan in relation to a product, my choice of comany is Nissan the Automobile company
... companies that manufactures ordinary vehicles include: AC, Aquada, Ariel, Ascari, Aston Martin, Bentley, Berkeley, Bristol, Brooke, Caparo, Caterham, Connaught Motor Company, Daimler, Eterniti Motors, Farboud, Ginetta, Grinnall, Invicta, Jaguar, JZR, Land Rover, Lea-Francis, Lister, Locost, Lotus, McLaren, Mini, MK Indy, Morgan, Noble, Nova, Prodrive, Rolls-Royce, Triking, Vauxhall, and Westfield (Chapman 1995, pp. 44 – 45). A perfect competition is pertaining to a market structure that is characterized by having a large number of product manufacturers because of the absence of barriers to entry (Hart 1980). Considering the number of existing automobile manufacturers around the world, it is clear that there is a perfect competition within... ?...
11 Pages(2750 words)Essay
Automobile Industry in China
...to the absolute population, this figure is certainly large enough to sustain rapid growth in the auto market. The impact on the automobile industry in China is unavoidable, with the difficulty in import managing quickly becoming more and more intense. The situation in regards to the few years after China's accession into the WTO makes us aware of the unbalanced scale of advantages and disadvantages in different industries and the uncertainty of their change and position. China's accession into the WTO will create new sets of business wins and losses not only for the present, but also for years to come. Perhaps even more importantly, due to China's entry into the WTO, a fresh opportunity is...
19 Pages(4750 words)Essay
Market Entry Strategies for a Fast Food Company
21 Pages(5250 words)Essay
Market Entry Project
3 Pages(750 words)Research Paper
Entry to a new market
8 Pages(2000 words)Research Paper
Apple's Entry into the Mobile Phone Market
...into the hearts and minds of the consumers during July, 2008 amid widespread media coverage the world over. In 2007, it sold between 500,000 and 1 million phones within two days of its launch. (Srinivas, 2008) Entry Point Strategy In terms of the model that has been used for the Apple phone for the development of a relevant marketing plan and strategy, we will study the International Market Entry Mode Strategy that this company has used. This strategy is ideal for those companies that wish to diversify geographically. (Walter et al, 1988) This strategy along with others that have to do with market segmentation and brand...
12 Pages(3000 words)Essay
Market entry strategies:the Vianova case study
... from Capitalist Countries was passed and this was the entry point for the foreign companies to enter Russia. It was followed by Law on Production Sharing Agreements that was passed five years later and was again amended after another five years. These legislations were largely responsible for FDI in to Russia as they laid the rules and guidelines for both joint ventures and co-ownerships. With the break-up of the former Soviet Russia as a result of glasnost and perestroika a new nation has emerged that is more powerful and leans towards open market and liberalisation of trade policies. This market orientation is slow but inevitable for Russia since it wants to join the World Trade Organisation to gain equal terms in world trade. Russia... . Zhan...
44 Pages(11000 words)Essay
A Marketing Plan for Successful Market Entry
...Marketing Plan for Successful Market Entry Executive Summary This report throws light on a marketing plan for LUX. With the help of the plan, LUX would be able to ideate prolific strategies by virtue of which the company would be able to productively launch its existing products in new markets or launch new products in existing markets. The plan will justify the most competitive strategic options that can be adopted by the company in business. The plan will also frame ways through which the company would be able to utilize its marketing mix strategies in the most proficient manner....
8 Pages(2000 words)Essay
Market Entry Modes: Chery Cars
...doubled their joint venture productions with China and India. These companies sourced its production in these countries to take advantage of cheap labor and technology.(Zachs Equity Research, Oct. 9, 2013) Succeeding paragraphs will detail suitable market entries for Chery cars to adopt in a geographical environment. The Chery Automobile Co. Ltd, an overview Formed on January 8, 1997 in China, Chery Automobile Co. Ltd. has fast developed into one of the leading Chinese vehicle companies. When the plant went into construction shortly after it was formed, first car went out on December 18, 1999 and it’s the millionth car went out of the assembly...
10 Pages(2500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Market Entry of Automobile Company for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us