Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Soda - Essay Example

Comments (0) Cite this document
Most producers prefer using intermediaries to market and distribute their products and this is normally achieved through the establishment of a marketing channel (distribution channel). A marketing channel is a set of organizations that are interdependent in nature, responsible…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.1% of users find it useful
Read TextPreview

Extract of sample "Soda"

Download file to see previous pages Given that the company we are dealing with is a multinational, different strategies are used to distribute the soda depending on the specifications of that particular segment.
The soda is normally distributed using the five main distribution channels namely: Vending, Food stores, convenience & gas, fountain, and mass merchandisers. Supermarkets being the principal customer for soft drink makers are highly fragmented although it will be one of the main channels we are going to exploit. We will use them as one of the channels to get to the clients because they have a big customer base owing to the heavy flow of traffic. The problem with national mass merchandising is that they have a big bargaining power which significantly reduces on the profitability of soda. This is also coupled with the fact that their loyal clients expect discounts in order to continue using their services. Low prices means less profits although this is a channel that is crucial for us especially in terms of marketing our product and establishing a market niche (Keller 114).
The fountain sales are equally less profitable just like the national mass merchandising but we will consider it as paid sampling. This channel is a little tricky because the buyers at major fast food chains often stock products from one producer in order to have a stronger bargaining power. The effect is that the sales volume will be high although the profitability level will be low owing to the relatively big percentage of the sales going to them. However, this is a very important channel for us because it will help us in building our brand and developing customer loyalty. This is the reason why we will invest in fountain equipment and cups used to serve the sodas in these outlets.
The most profitable channel of distribution for soda is vending because we will be able to sell directly to the clients without using any ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Soda Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from
(Soda Essay Example | Topics and Well Written Essays - 1000 Words)
“Soda Essay Example | Topics and Well Written Essays - 1000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


Give Your Child a Cell Phone

4 Pages(1000 words)Essay

Soda Drinks

...Soda Drinks Soft drinks consist of carbonated water, sugar, and caffeine as the main ingredients. However, Soda drinks are things like Coke, Sprite, Pepper, as well as any carbonated and sugared. The discovery of Soda drinks came at hand in the year 1879 and later availed popularly in the year 1890 by many people globally. Being a delicious drink, there is chemistry behind soda drinks that involves carbonation processes, which are evident by the provision of bubbles. Soft drinks are circulated on the market worldwide through cans, glasses, as well as bottles as forms of packaging. Soda drinks can be considered as refreshment drinks that one takes for the...
4 Pages(1000 words)Essay

Soda tax in the US

...? Soda tax in the US Statistics show that more than one third or 35.7% of adults in the US are obese and suffer from obesity-related conditions such as diabetes and coronary diseases. Obesity prevalence varies across different states whereby, in 2002, all states had a prevalence of more than 20% with the prevalence ranging from 34.7% in Louisiana to 20.5% in Colorado. Furthermore, the federal’s annual medical expense of obesity as of 2008 was $ 147 billion dollars (CDC, 2013). Prompted by the rise in obesity in the country, different researchers have hypothesizes different causes and suggested solutions aimed at mitigating the harmful social and economic effects of obesity. The soda tax is one such...
3 Pages(750 words)Essay

Jones Soda

...Jones Soda Jones Soda's Strategy. The story of Jones Soda began when its founder and president Van Stolk realized the existing potential of the alternative products in the beverage production industry. Nowadays Jones Soda is rather unique company whose vision is constantly growing. The beginning of soda's distribution began with the working out of "alternative distribution strategy". It means that Jones Soda began attacking the market place and placed its products in convenience stores. Nowadays the strategy of the company aims at co-working with larger companies such as Safeway, Starbucks. 7-Eleven stores, etc. The company is focusing on dealing with customers and always responds to demand's changes. Jones Soda created a "trend... for...
2 Pages(500 words)Essay

Soda Ban NYC

...Soda Ban NYC Obesity in America is a national critical issue. However, there are areas is America more affected than others. Such areas include New York City. Previous studies reveal that people who fall under categories such as, poverty stricken undereducated or minority groups are worst hit by obesity. It is, therefore, no surprise that the boroughs such as Brooklyn, Manhattan and Bronx have devastating rates of obesity (Hu). In Bronx alone, where the population is a bit over 1.4 million, 70% of adults are overweight. Health officials postulate that one in every three adults, in Bronx, is obese. It is in the wake of this situation that the Mayor of New York decided to undertake yet another step to help the citizenry...
2 Pages(500 words)Research Paper

Jones Soda

...Jones Soda What seems to be the target coverage strategy for Jones? The target coverage strategy for Jones is to cater consumers who are looking forward to finding new tastes in soft drinks or those who want to explore other flavors aside from those already provided by its competitors. In other words, Jones Soda is under the differentiation strategy trying to optimize the uniqueness and innovativeness of its product offerings. In this way, it gains substantial market opportunity and even competitive advantage due to the fact that a certain market segment of customers are willing to go try its product offerings. 2. How does the target coverage strategy for major competitors like Coke and Pepsi differ?...
2 Pages(500 words)Essay

Life Savers Soda - Marketing Plan

...Marketing Plan: Life Savers Soda 3 December, Table of Contents: A. Introduction. B. Marketing Plan Products 2. Price Place 3. Promotion 4. Profitability. C. Cost benefit analysis. D. Food and Liquor license. E. Health benefits strategy. F. Market situational analysis. G. Conclusion /Recommendation. Marketing Plan: Life Savers Soda Introduction. Marketing entails implementation of the four major factors. Marketing plans influence revenues. Marketing strategies affect profits. Strategic marketing plans enhance revenues and profits. Product. Product quality increases revenues (Zikmund 198). The company will change the ingredients of the Life Savers Soda. The new taste will cater to...
39 Pages(9750 words)Essay


...Rasheem Williams Bayruns ENG-102-OL3 15 March Essay 2: Soda Tax The number of obese Americans are growing day by day. Soda plays a major in America’s obesity. In addition America’s debt is also increasing rapidly. Even though the United States is slowly coming out of the recession, there is still a huge federal deficit that the government has to fix. A lot of people are coming up with ways to fix both problems. One way is to levy higher tax on sugary beverages like soda. This will discourage people from overfly engaging in soda drinking on the one hand and increase the government’s earnings on the other. Americans are already used to sin taxes because such taxes have been...
1 Pages(250 words)Essay

Soda Tax

...Soda Tax In the 21st century, soda stands as the most consumed beverage in the entire world. The joy and pleasure that one derives from taking soda on a hot day is just priceless. As much as I am a soda addict, I am conscious of the health risks associated with this beverage. This is the principle reason why I only drink diet soda because I presume it is safe. However, a recent article I stumbled upon, transformed my perspective about soda. This article revealed that not even diet soda lovers are safe from the critical health effects associated with soft drinks. In fact, a ten- year research carried on individuals with...
2 Pages(500 words)Essay

Aluminum Soda Cans

...Aluminum Soda Cans Why This is because aluminum cans belong to the of pyrophoric materials, which are combustible when exposed to an ignition source. They are regarded as class D fires because they have a very high combustion rate in comparison to other metals. The molten material is also dangerous when wet since it reacts with water. As such, it results in the formation of aluminum oxide, which does not provide any form of protection to the metallic part of the engine. Hence, the material is not safe for transport since it can cause fires or unnecessary ignitions. Such implies that the material is risky one for the plant to work with in the production of engine parts. What The banning of the aluminum cans emerged...
1 Pages(250 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Soda for FREE!

Contact Us