We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Pricing - Research Paper Example

Comments (0)
This article will explore the subject of pricing under the following divisions: the importance of pricing and factors influencing price. These factors can be classified into two different categories which are external factors and internal factors…
Download full paper
Read TextPreview

Extract of sample

Download file to see previous pages... This research will begin with the statement that price is the monetary value associated with the product and it is the driver of company revenues.” Charles W. Lamb, Joseph F. Hair and Carl McDaniel believe that price is something “which is given up in an exchange to acquire a good or service.” Price of a product or service is very important to both seller and customer. Usually, customers see the price as the cost of product or service, whereas seller considers as the revenue. The logic is simple for the sellers – revenue increases with the increase in price or volume of sales. In reality, price remains vague as all the details related to it are never spelled out. Theoretically, the price is one of the most important Ps among the four Ps of product marketing. The inclusion of the price in the marketing mix (four Ps) signifies the importance of it in the world of marketing. The marketing process is incomplete without proper adoption and implementation of pricing strategy. Prices are established in order to cover the costs and make some profit which is the ultimate objective of any company. In other words, it can be said that price is very important because it brings the profit which is crucial for the survival of the company. It is often found that customers’ expectation regarding the quality of the product varies with the price. It is assumed that quality of the product increases with the increase in price. Marketers need to consider such assumption and give proper importance to the price aspect accordingly. ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
Southwest Airlines Program Formulation and Implementation just on Pricing and Product Strategies
According to Capon and Hubert (2007), Southwest Airlines is a US Airline company that was founded in 1967 in Dallas, Texas. Currently, it is one of the swiftest growing airline corporations in America and has been existent for 35 years. This company charges very low airline fares in the US, and has gradually extended its profits well beyond anyone’s expectations (Smith 2011).
4 Pages(1000 words)Research Paper
Pricing is even more important when introducing cutting edge technology or products. This paper discusses the most appropriate pricing option available for Whirlpool. As the product manager for Whirlpool’s line of washing machines, skimming would be the best pricing method to choose when pricing the new washing machine’s price.
3 Pages(750 words)Research Paper
Assignment 4: Transfer Pricing
Most companies review global taxable income levels and cash requirements prior to establishing inter-company pricing and arrangements. The most dominant methods employed to establish arm’s length pricing entail: comparable uncontrolled price, resale price approach, and cost-plus approach.
6 Pages(1500 words)Research Paper
Pricing Strategy
Moreover, it influences other elements of marketing mix like features of products, decisions channels and brand promotion. The discussion will outline how to determine pricing strategy, what drives the strategy and how pricing strategy influence product equity Discussion While there is no chosen criterion of determining pricing strategy, some sequence steps are commonly used in new products pricing strategy.
5 Pages(1250 words)Research Paper
Theories behind Pricing Strategy As Applied By Apple Company
Choosing the right price for the product sold in a market is very important. This is because it helps in conveying the price-quality signal. Normally, price signaling occurs when the prices charged for a particular product reflects the quality of the product sold (Landsburg, 2011).
4 Pages(1000 words)Research Paper
Section of a reasearch paper
The TACO restaurant has chosen maximum market share in stead of earning profit, as it is deriving margins from other menu items. It is serving quality meat, which is not available elsewhere. In other words,
3 Pages(750 words)Research Paper
According to the report pricing strategy is the task of the top management with the help of middle level and low level management. This is done by analyzing the local and the international market, clear method of analyzing the conditions where a successful marketing can be carried out. Pricing is the process of influential decision.
6 Pages(1500 words)Research Paper
Contemporary Retail Marketing
In relation to the strengths of Lloyds Bank, it can be apparently observed that the profitability position of the bank is quite good as it involves in dealing with several businesses. However, if one segment of its business fails to succeed in the market, then the other segments also get affected, which portrays one of the weaknesses of the bank.
11 Pages(2750 words)Research Paper
Research paper about lululemon
tage of the products sold for other activities other than Yoga, will increase as the company tries to widen its range of products in addressing other sporting activities. Founded in the year 1998, the founder had some marketing and snowboarding experience and thus began to
2 Pages(500 words)Research Paper
Global Marketing
The advertisement done in the US is slightly different from Brazilian advertisement subject to the perceived preference of disposable diapers among the American customers (Weiss and Cooke, 2010). The promotions of the disposable
2 Pages(500 words)Research Paper
Let us find you another Research Paper on topic Pricing for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us