The study tries to analyze the aspects of logistics and transportation, as a category within a global category management program in the supply chain strategies of the company. It also attempts to analyze whether category management in detail…
Download file to see previous pages...
This essay discusses that Category Management is a retailing and supply management process of managing categories as SBU (strategic business unit) produces better business results, with emphasis on delivering consumer value. In Category management, has to be given priority the retailer and the supplier work together to achieve certain targets that are mutually beneficial. Working together offers comparatively better opportunities, as it endless sharing of resources and insight. Category management usually focuses on using key methods such as range assortment, allocation and flow, inventory levels, shelf space, promotion, merchandising and pricing. Category management can be defined as a marketing strategy where a full set of products, excluding individual products or brands, is managed as an SBU. It focuses on the entire product category, by which a marketing manager can easily understand market trends and preferential tastes of the customers. Another definition of category management is it is that, a strategic management of product groups through business partnership. It aims to maximize profit and sales, by satisfying consumers and shoppers. “This mutual understanding lays a solid foundation for category management”. The two key elements of Category management are
• To provide the consumer and the shopper with what they need, in relation to place and time.
• To categorise products in order to reflect consumers’ needs based on how the product is used, purchased or consumed.
It is a long term continual business philosophy, normally approached through a series of short term projects, involving sharing of information and close working relationships by suppliers and retailers. A supplier uses the expertise available, the knowledge about the shopper, the consumer, and their needs and behavior. The retailer uses the expertise of the customers, their purchasing behavior and the way they purchase. The concept category management originated in North America in 1980. It introduced changes in the traditional relationship of the supplier and the retailer to a more collaborative extent. In 1992, category management began to gain a momentum through AC Neilson, who started publishing information to several supply chain associations and suppliers. This won a lot of recognition across Europe, UK and Canada. The standard model for a category management is an 8- step process. Developed by the parent group, they Define the category Assess the role of the category within the e retailer Assess the performance of the category Set objectives and targets Engage in Category strategies Perform Category tactics Involve in Plan implementation. Review and evaluate. In category definition steps, the job is to determine the product which constitutes a category and its segmentation. In category role, the definition of the purpose of the category is in relation with retailers’ portfolio. The analysis of various category performances is carried out in the third step and set targets and objectives in the next step. The fifth step defines marketing and in store service strategy for the category. In category, there are tactics sessions determining optimal products, promotions, placement, pricing and supply methods. In plan implementation stage, making a written plan ensures this tactics to achieve strategies, to fit the role and meet the scorecard. In category review, the purpose is to monitor measure and modify the progress of the categories. The 8-step process is criticized for being bulky and time consuming. Nielson process is a 5-step process. It pinpoints Reviewing the category Targeting consumers Merchandise planning Implementing the
...Download file to see next pagesRead More
Cite this document
(“Logistics and Transportation as a Category within a Category Essay”, n.d.)
Retrieved from https://studentshare.org/business/1395098-logistics-and-transportation-as-a-category-within
(Logistics and Transportation As a Category Within a Category Essay)
“Logistics and Transportation As a Category Within a Category Essay”, n.d. https://studentshare.org/business/1395098-logistics-and-transportation-as-a-category-within.
The main focus of the research study is to analyse the effects of globalisation on the aspect of global outsourcing and the impact of this aspect on the ocean ports particularly in the context of Nexen Inc. It also includes an analysis of the aspect of the cost that would be required for improving the transport infrastructure.
Some of the pharmacological and non-pharmacological interventions, such patients’ are subjected to, may be contradictory in nature and may require emergency treatment. Evidence based, judicious decisions therefore need to be taken at each instance, making the task onerous as well as difficult for the nursing practitioner.
This paper seeks to study and analyze manufacturing logistics for recommending changes for enhancing competencies and business restructuring in relation to Aston Enterprises in West Midlands, manufacturing and distributing variety of healthcare appliances at the high end of the market.
4 3. Discuss whether Lowe's should have distinct merchandising strategies for men and women shoppers. 5 4. Explain the criteria that Lowe's should use in selecting new suppliers. 5 References 7 1. Discuss the preferences of both men and women regarding shopping at Lowe's as compared to Home Depot Preferences of male and female customers have always been different regarding shopping.
In other words, international logistics signifies to meet the requirements of the raw materials, final product inventories, intermediate inventories and other related information in the international market. It is to be remembered that the term international logistics is relatively a new concept.
When it comes to the millions of dollars spent on advertising, each method of advertising is targeted toward a particular demographic. While it remains unclear to the people on the outside if the advertisements actually work, we can generalize whether or not the advertisements appeal to us, especially if we are a part of the targeted demographic.
The subprime crisis has been particularly cruel to the Chinese economy. The logistics industry in China is still at the beginning. Although it is developing fast, it has many problems. The out-dated management styles, obsolete information technology and haphazard planning of capital construction in the national transportation system and so on restrict the development of the logistics industry in China.
The reason for the selection of racism for the case study is due to the important role it has played in American History and is a vice that exists in America. Constitutional racism forms exist in the United States and manifest in jobs, housing, educational discrimination, segmentation in the labour market.
6 Pages(1500 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic Logistics and Transportation as a Category within a Category for FREE!