We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Jones Soda - Essay Example

Comments (0)
Jones Soda's Strategy. The story of Jones Soda began when its founder and president Van Stolk realized the existing potential of the alternative products in the beverage production industry. Nowadays Jones Soda is rather unique company whose vision is constantly growing…
Download full paper

Extract of sample
Jones Soda

Download file to see previous pages... 7-Eleven stores, etc. The company is focusing on dealing with customers and always responds to demand's changes. Jones Soda created a "trend for passion" not only among drinkers, but also among shareholders, employees and directors. The current strategy is to expand the company's share nationally within the next years. Jones Soda is developing markets and distributing alternative and new beverages like diet soda, energy drinks, soda and spring water. That is why the business strategy is to significantly increase the sale sales by means of expending the product distribution in existing and new markets. The strategy also involves stimulating customers and increasing their uptake about the unique products. The strategic goal aims as expanding nationally and internationally wide like, for example, Coca-Cola Company. The company wants to become one of the best soda companies. Therefore the company has to promote its products nationwide and then worldwide. The strategic map is focusing on younger generation considering that alternative beverages depend mostly on image. The important factor will be creating new brands and products. in other words company aims at introducing flavors each year. (Underwood 2005)
Business and financial position. The business and financial position of the company is rather stable and prosperous. ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
Soda Drinks
Being a delicious drink, there is chemistry behind soda drinks that involves carbonation processes, which are evident by the provision of bubbles. Soft drinks are circulated on the market worldwide through cans, glasses, as well as bottles as forms of packaging.
4 Pages(1000 words)Essay
Principle of marketing Essay
This is effectively established by the experiences of Jones Soda who, through the deployment of poorly selected and over-expensive marketing strategies, ended up spending a total of 40% of its revenues on marketing, could not sustain this figures and ultimately had to sell the company (Steiner, 2005).
3 Pages(750 words)Essay
Peter Jones
They are a source of economic progress and higher living standards. They thus make invaluable contribution to humanity, give employment to many people and inspire the youth to follow in their footsteps. They kindle admiration, awe, reverence and to a few idolatry.
12 Pages(3000 words)Essay
Carmen Jones
The aspect of making the piece into a musical allows for the breadth of dialogue pertinent to this story, to be adequately displayed and understood. Multiple elements play an important role in the intricate layers of this
4 Pages(1000 words)Essay
Making Marketing Plan (Marketing Class)
mpared with the rest, it has a negative quarterly growth, but shows a positive revenue and gross margin in 12 months (ttm) The company’s EBITDA, operating margin, EPS, and net income per TTM are all negative, while price per share is higher than the industry
6 Pages(1500 words)Essay
The intermediaries in the channel are the individuals or organizations responsible for the movement of the product from the producer to the final consumer (Gundlach et al 432). They can be brokers, agents, wholesalers or
4 Pages(1000 words)Essay
Jones Soda
In this way, it gains substantial market opportunity and even competitive advantage due to the fact that a certain market segment of customers are willing to go try its product offerings. Coke
2 Pages(500 words)Essay
Imposing tax on soda
Therefore, Oregon legislative assembly has enacted soda tax. Obesity in United States is a public concern, its rate is among the highest in the world. Overweight can cause a series of healthy problems such as diabetes,
3 Pages(750 words)Essay
A lot of people are coming up with ways to fix both problems. One way is to levy higher tax on sugary beverages like soda. This will discourage people from overfly engaging in soda drinking on the one hand and increase the government’s earnings on the other.
1 Pages(250 words)Essay
Soda Tax
However, a recent article I stumbled upon, transformed my perspective about soda. This article revealed that not even diet soda lovers are safe from the critical health effects associated with soft
2 Pages(500 words)Essay
Let us find you another Essay on topic Jones Soda for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us