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Jones Soda - Essay Example

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The target coverage strategy for Jones is to cater consumers who are looking forward to finding new tastes in soft drinks or those who want to explore other flavors aside from those already provided by its competitors. In other words, Jones Soda is under the differentiation…
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Jones Soda
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"Jones Soda"

Download file to see previous pages These two companies are actually selling their brands and have already expanded globally through their manufacturing and expansion strategies. Compared with Jones Soda, Coke and Pepsi have gained remarkable market share in the worldwide market for beverages. What these two companies are trying to enhance as of the moment is in line with preventing customer erosion. In this regard, they always would want to emphasize the uniqueness of their taste and so consumers would always differentiate them from another product brands. Although Jones Soda is not that far from this strategy, but eventually its entire entry into the market together with its highly differentiated products are a bit experimental in their forms.
In modern times, websites are the most convenient means to reach potential customers. In the case of Jones Soda, its website could actually serve substantial contribution to its operation. For instance, in its website consumers could freely address their concerns with Jones and its product offerings. Consumers for instance could actually suggest for product development, cross their voices over to Jones especially regarding matters about customer service, retailing and distribution, and many others. At the end of the day, the information gathered from the customers via Jones’ websites and if assessed, could pave the way for its competitive advantage in the future.
Product differentiation strategy of Jones is something different from its industry. Jones Soda having at some point weird tastes for its soft drinks that some consumers appreciate is a remarkable advantage. The major benefit of this strategy is the opportunity for recognition of Jones Soda as another brand and key players in the soft drinks manufacturing industry. However, at some point, this differentiation may substantially lack focus especially in acceptability of the product in certain situations or occasions, ...Download file to see next pagesRead More
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