Strategical Analysis of Jones Soda - Essay Example

Coke and Pepsi on the other hand are already market leaders in their respective industries. These two companies are selling their brands and have already expanded globally through their manufacturing and expansion strategies. Compared with Jones Soda, Coke and Pepsi have gained remarkable market share in the worldwide market for beverages. What these two companies are trying to enhance the moment is in line with preventing customer erosion. In this regard, they always would want to emphasize the uniqueness of their taste and so consumers would always differentiate them from other product brands. Although Jones Soda is not that far from this strategy, eventually its entire entry into the market together with its highly differentiated products are a bit experimental in their forms.

In modern times, websites are the most convenient means to reach potential customers. In the case of Jones Soda, its website could act as a substantial contribution to its operation. For instance, on its website, consumers could freely address their concerns with Jones and its product offerings. Consumers, for instance, could suggest product development, and cross their voices over to Jones, especially regarding matters about customer service, retailing and distribution, and many others. At the end of the day, the information gathered from the customers via Jones’ websites and if assessed, could pave the way for its competitive advantage in the future.

The product differentiation strategy of Jones is something different from its industry. Jones Soda having at some point weird tastes for its soft drinks that some consumers appreciate is a remarkable advantage. The major benefit of this strategy is the opportunity for the recognition of Jones Soda as another brand and a key player in the soft drinks manufacturing industry. However, at some point, this differentiation may substantially lack focus, especially in the acceptability of the product in certain situations or occasions, unlike Pepsi and Coke which have been proven and tested suitable in all occasions. This would even pave an additional burden for Jones Soda to closely monitor best-selling taste. This strategy if not closely monitored will result in potential loss as Jones Soda might have produced products with substantial costs that in the end will not produce enough revenue to cover production costs.  

As of the moment, perhaps due to various emails the company receive, there was no response obtained from them yet.

Absolutely yes. After all, Jones Soda is a new market entrant which is a potential threat to Coke and Pepsi. Jones Soda is very aggressive in creating something for the market and modern customers are highly sophisticated as they know what they exactly need or want. Jones Soda is aggressive in addressing customers’ needs. Read More