We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Business Strategy - Coursework Example

Comments (0)
Business Strategy Table of Contents Introduction 3 Strategic Group Analysis of Marks & Spencer 4 Company Overview 4 Strategic Group 5 Strategic Group Analysis 6 Product Line 7 Competitive Environment 8 Recommendation 9 References 11 Bibliography 13 Introduction The retail market of UK employees over 3 million people…
Download full paper

Extract of sample
Business Strategy

Download file to see previous pages... This is also because of the growing demand of UK retail products all around the world and advent of ecommerce facilities (Ethical Consumer, n. d.). When it comes to calculating the maximum retail spending, London is the most popular shopping centre of the country. Though during recession, UK's retail industry faced a heavy blow, but this did not affect their international rankings among the largest retail sectors of the world (Gordon, 2011). UK has been always the hub for clothing and high quality fabrics. The high street fashion industry in London is estimated to be about ?450 billion. This clearly signifies the contribution of the retail apparel stores in UK's economy. The citizens of the country spend about ?1,054 million on clothing and also on footwear in 2009. Overseas also the retail industry of UK earn about ?7.3 billion revenue, which includes countries like USA, China, Russia, Japan, Italy, etc. Internet retailing is also quite prevalent in the country. The top retailers in UK are Tesco, Sainsbury, Morrison, Asda, Marks & Spencer, Alliance Boots, Home retail group and many more (Oxford Said business school, 2011, p. 9-10). Strategic Group Analysis of Marks & Spencer Company Overview The study is all about the strategic group analysis of Marks & Spencer. Marks & Spencer is one of the leading retailers of UK. The retail shops of Marks & Spencer receive about 21 million visitors every week. The retailer provides an attractive range of clothing, food, wine, and home products to its customers. There are around 78,000 employees in the company round the world, including UK. The retailer have about 700 retail store in UK and further plans for expansion is on progress. Marks & Spencer is number one retailer of lingerie and women wear in the country. It is also striving to become number one in menswear, kids wear and home products. The clothing and the home product department of Marks & Spencer generates 49 percent revenue, while other 51 percent revenue is generated from the food and wine department. The company has also declared itself carbon neutral and has created a five-year eco plan for the company. The company was started by Michael Marks as a penny stall in the year 1880. He was soon joined by Tom Spencer, who was a cashier of the supplier. The company aims to focus mainly in their core business area that is the clothing section and improve the range of their products. The company also want to work upon their sub-brands. Their motto for the food and wine segment is to present the British flavour to the world. Michael Marks had certain principle, based on which he wanted to develop his retail store. The principles formulated for the day to day business operation were: They wanted to offer their customers high-quality products at an affordable price. They wanted to encourage their suppliers to use the most advance technologies for production. The company wanted to work with the suppliers to ensure highest quality of products offered to the customers. They wanted to provide a friendly atmosphere in the store, helpful services and an excellent shopping experience to the customers. The retailer wanted to improve their efficiency by simplifying their operations. Lastly, the company wanted to maintain a good relationship with the customers, employees and suppliers. Strategic Group This term is mainly used in strategic management. It simply signifies the companies in the same industry have ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
Business Strategy
Business Strategy Name; Course: Tutor: Date: Business Strategy Please answer the following questions: a) Explain the mechanistic and organic organization perspectives in relation to strategy and structure. (5 marks) Different organizations adopt various structures and strategies depending on the aims and goals that they seek to achieve in the end.
4 Pages(1000 words)Assignment
Nokias business strategy
This research tells that Nokia was able to exploit its early knowledge to penetrate new markets geographical boundaries. It promotes dynamic business strategies that continuously strive to identify critical factors and innovate to meet their challenges. It has truly proved its global leadership in mobile communication by creating a niche position in the global market in the relatively short time.
9 Pages(2250 words)Coursework
Corporate and business strategy in an international context
The company’s founder Michael Dell converted opportunities and economics of the industry into sources of dynamic capabilities. He aligned firm competency to strategy alternatives. In this manner the management of Dell was able to covert the economics of the industry into strategic opportunities.
4 Pages(1000 words)Coursework
International Business and Global Strategy
s ago Electrolux has come to be known as the world leader in the category of production and sales of household and commercial appliances. The company is stated to earn a record of selling around 40 million electronic products in and around 150 countries round the world.
8 Pages(2000 words)Coursework
A report on impact of Crime and Deviance on a Sustainable Business Practices and draw a crime prevention strategy for your busin
5 2.2 Importance of IE in business ……………………………….. 5 3.0 Effects of deviance and crime on IE ……………………………….. 6 3.1 Informational and Market Barriers ………………………… 7 3.2 Regulations ………………………………………………… 7 4.0 Data collection ……………………………………………………..
5 Pages(1250 words)Coursework
Marketing Management and Strategy
“Market-driving organization: A framework“, Academy of Marketing Science, pp. 1-15, (Available: Expanded Academic ASAP Plus), accessed 4 September 2005. 6. Dickson, PR 1996. “The static and dynamic mechanics of competition: A comment on hunt and
4 Pages(1000 words)Coursework
External environment , business strategy
The external environment can be divided into two categories; the general environment and the competitive environment. Under the general environment, the strategist must analyze the political, economic, social, technological, environmental and legal (PESTEL)
2 Pages(500 words)Coursework
Growing a business strategy for Coffee Angel
The coffee shop is located at 24-27 Brandon Terrace, Edinburgh, EH3 5DZ. The entrepreneur behind the start of Coffee Angel is Chris Lynch who is a 29 year old male. He is married and has a comfortable life owning his house, hence has a good rating
13 Pages(3250 words)Coursework
It is a process that decides which markets are important to a company’s future as well as the effective means to reach those markets efficiently. Tesco is one of the biggest and multinational groups that uphold the loyalty policy to its customers, with a diverse
2 Pages(500 words)Coursework
E-Business Strategy
Suitability of those models in specific business sectors is most important because there are some weaknesses along with the strengths for different business sectors. These models can help businesses in managing their data and also derive
8 Pages(2000 words)Coursework
Let us find you another Coursework on topic Business Strategy for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us