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Strategic managent of Marks and Spencer - Essay Example

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This paper presents brief report on the management strategy of Marks and Spencer and gives detailed analysis of both the internal as well as external environments. The paper consist various business analysis tools such as SWOT, PESTEL, porter’s Five Force analysis etc. in order to analyze the business environments. …
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Strategic managent of Marks and Spencer
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"Strategic managent of Marks and Spencer"

Download file to see previous pages The intention of this study is Marks and Spencer as a leading UK based grocery retailer selling primarily clothing and food. The company has grown to be a successful large scale grocery being able to attract more than 21 million people each week. The company offers stylish, outstanding quality and greater value clothing and home products as well as supreme quality foods that are supplied from around 2000 different suppliers worldwide. The company is employing around 78,000 people throughout 700 UK stores and other international stores too. Clothing represents around 49 percent of its total sales and food and other items represent 51 % of the total sales. Food sales, especially as it was supplied from more than 2000 different suppliers, are highly crucial to the overall business strategy of the company. The food sales alone amounted to $ 7.90 billion in 2007- 2008, showing an increase of 1.4 percent over the figure of previous year. As the company is proud of the current business opportunities, Marks and Spencer remains to be the most favorite clothing retailer, and has delivered a better performance in the 2010-11. The market share of the company in terms of the value has been increased to 11.7 percent and it experienced a growth across all of its major areas because customers around the UKL sought the quality propositions of Marks and Spencer. According to the latest reports about the market share, Marks and Spencer’s share has been improved on year on year from 4 percent to 4.1 percent within a time of three months, ending in December 2010. (Milnes, 2010). With a mission to deliver quality greater valued food and clothing, Marks and Spencer could increase its potential market role and opportunities in the market and thus has achieved far better results than that of previous years. Environmental Analysis of Marks and Spencer The business environment of a firm consists of all the internal and external influences that impact the business at large, its performance, productivity, revenues, competitiveness etc in particular. A large number of factors like employees, workplace situations, organizational culture, management etc influence the business internally where as other factors like competition, politics, economy, and ...Download file to see next pagesRead More
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